Knus is a white-label video calling platform, designed specifically with elderly users in mind.

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By creating and sharing a link, everybody who receives the link can open the video call on any device.

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Perfect for healthcare organizations, nursing homes or universities working with low-tech knowledge who are affected by loneliness through the Covid-19 crisis.

Problem

Loneliness due to social distancing for elderly through Covid-19. Family and caretakers not being able to visit. Slow adoption rate of new technologies in healthcare industries.

• Aware of video calling companies not being aligned with privacy regulations.
• Low tech-savviness amongst the 65+ age group.
• Barriers to step in:
• Downloading an app
• Registering
• Forgetting passwords
• Lots of clicks
• Confusing and/or too small interface
• Overload of less relevant features

Solution

Knus is a white-label video calling platform. Designed specifically with elderly users in mind.

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By creating and sharing a link, everybody who receives the link can open the video call on any device. No apps need to be downloaded, registered or installed. It works on smartphone, tablet and laptop.

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Perfect for healthcare organizations, nursing homes or other organisations working with low-tech knowledge people who are affected by loneliness through the Covid-19 crisis.

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Why Knus - We are not Zoom, we are safe and specifically designed with older users in mind.

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Whereby.com / Skype / Zoom / Hangouts - all corporate focused video calling or ‘free’ for consumers. We recognize we can’t compete with the large US-tech firms.

Knus’ competitive edge:

• Simplified use, no app downloads or additional steps
• Elderly-friendly UI and UX
• Language agnostic
• Safe in terms of GDPR
• White-label: change platform in terms of design / language / anything.

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Marketing strategy

The 65+ group is around 3 million people with an adoption percentage of smartphones around 80%.

Connect and share through Key-Opinion-Leaders on local markets.

Partner-up with elderly organisations who have a large user base.

Focus on high usage / low tech-savviness groups where social distancings hits the hardest Eg. nursing homes, disabled living facilities or other.

Advertise with white label opportunities on our platform in specialized healthcare magazines.

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Financing / business model

• Running Pilots with interested parties.

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• First organisations are more important than any financial model for now.

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• Low fee per user per month/fixed price per user based upon unlimited use.
• One time Customizing fee for setting up the platform to our partners branding

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Storyline pitch

Intro: Knus is a white-label video calling platform, designed specifically with elderly users in mind.

Customer persona + problem statement (why): No time or skills for implementing solutions like this in healthcare organisations

Health organisation who experiences loneliness by seniors.

Solution (what): Knus white-label

Why not Zoom/Skype: We don’t record data, no registrations need

Who: 2 engineers / 2 business developers

Ask: �connections to elderly organizations to launch Knus or interested white label opportunities.

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Ask EUvsVirus team - how can this become Knus’ growth model

• Connections to elderly healthcare organizations in Europe to launch and test our product.
• Get into contact with people who want to bring a white-label into the market in a local language European countries.
• Access to network, media, investors, corporates or other groups that want to fight loneliness during covid-19 times.
• Mentoring to support Knus after EUvsVirus.

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