Employee Email + ABM: the ultimate power couple
The average employee sends over 10,000 emails every year.
For 100 person company, we’re talkin about
1,000,000+
brand impressions, annually
How can you leverage employee email within your ABM play?
Turn every email your employees send into an opportunity
Employee Email Signatures + Email Ad Campaigns
Leveraging employee email to move your target accounts down the funnel
Reach your audience across multiple channels to capture interest, improve engagement & ultimately, drive conversions
Pro Tip: Sequence your message based on where a target account is in their buying journey. Take it one step further by tailoring your content to serve the appetite of every recipient in the buying committee.
Hyper-target your audience at scale��Leverage the data in HubSpot and any other CRM to personalize your campaigns down to the individual account or even contact within an account.
Target email ad campaigns by:
Make sure that every recipient on an email thread sees the perfect banner for them.
Map your email and display creative to whatever stage your buyers are in.
As your buyer interacts with your email ad banners, HubSpot will capture advanced engagement information & delivers stage-specific banners to nurture them.
Stage 1: Awareness
→ Content to educate
Stage 2: Consideration
→ Content to build trust
Stage 3: Decision/Conversion
→ Content to close opportunities
Stage 4: Loyalty/Retention
→ Content to build loyalty + retain
Achieve seamless sales & marketing alignment
→ Marketing drives the campaigns
→ Sales drives the conversations
Both teams work in tandem to tell a better story.
Prospect at Target Account
Prospect at Another Target Account
Current Customer
Partner Based in Spain
"Opensense can be as successful as you are willing to make it. The sky's the limit. Our team alone found many different use cases - with ABM, events, video content, and content connected to the buyer's journey, to create noise, build buzz, and deliver value. You can make quick wins happen often. As we move through the year, we can share different pieces of content, videos, blogs, eBooks, guides, and then we can easily see what kind of content gets the most impressions and engagement."
What others are saying about Opensense
- Rosa Yoo, ABM Manager of Snowflake
Overview:�Snowflake has 1,000+ 1:1 targeted campaigns that they are managing out of RollWorks. They’ve launched over 30 campaigns in last 90 days for various BUs/Geos
Description:�Snowflake is looking to leverage everyday email to supplement the display channels they are managing with RollWorks for their robust ABM efforts.
With the new integration, they will be able to simply check a box to add an email ad banner to their ad group that’s targeted to the 1,000+ accounts. Previously, they would have had to upload the banners to Opensense in order for them to be included in the targeted ad group.�
A smarter way to send email
Questions?
bobby.narang@opensense.com