Brand Audit Presentation Template
Use this template to present your brand audit findings to leadership and other stakeholders.
Core Identity
Organization Name
Target Audience
Company Values
Company Purpose
Why is it named that?
Who are you as an organization?
Where does your audience live?
How do you want to be perceived in the marketplace?
What do you do?
Describe your brand’s personality:
What products/services do you provide?
What are your brand’s goals?
Visual Identity
Brand Logo
Brand Color Palette
What are the strengths and weaknesses of your logo?
Does your visual identity reflect your personality?
Does the color palette support your brand’s ideals?
Brand Typography
Typography strengths and weaknesses
Do your visuals stand out in your brand’s industry?
Is your visual branding unique from competitors?
What should your visual branding communicate?
Verbal Identity
What is your brand’s tone?
Tagline/Catchphrase
Elevator Pitch
Key Messages
Value Propositions
Strengths and weaknesses of your tagline/catchphrase:
What are your brand’s unique offerings?
What are your brand’s selling points?
What unique value does your brand bring to the marketplace?
Rate the effectiveness of your verbal branding (1 to 10):
What needs to change to increase the effectiveness of your verbal branding?
Evaluation
Opportunities for Improvement:
Core Identity:
Verbal Identity:
Visual Identity:
Three action items for brand improvement
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