Design Aesthetic

VISION BOARD

What is design aesthetic?

• Design is all about solving problems.
• How to present information.
• How to convey an idea through a product.
• How to help someone navigate a website.
• How to grab the attention of a buyer.
• When a design is aesthetically pleasing it makes it appealing to the consumer as well as functional, both pieces are equally important.

What is your design aesthetic?

• Start thinking about your aesthetics and how that can fit into design.
• What products are you attracted to? Why?
• What stores do you enjoy being in? Why?
• What websites catch your attention? Why?
• Also think about your likes and dislikes with the ELEMENTS OF DESIGN.

Vision Board…

• You have spent the last couple of days researching and developing your personal design aesthetic.
• Now, you will create a 3 page vision board, using the program Canva, to showcase your design aesthetic.

Vision Board…

• Your vision board must include the following:
• Cover page with images
• Page with your color palette and adjectives that describe your aesthetic.
• Page with graphics that align with your design aesthetic.

Design

• Start by looking up mood board templates on Canva.
• These will be BASES for your design, but you need to alter them enough to make it your own.
• You can change colors, add elements, take them away, add different font styles, and more.

Cover Sheet

• Using images you find online or personal photos, create a cover sheet for your vision board pack.
• The cover sheet must include a title, showcasing the font you chose to align with your design aesthetic.
• Your title can be your name, project name, or even a hypothetical design company.
• You can add addition text or a secondary headline if you choose.

Second Page

• On the second page you must include at least 3 colors and adjectives that reflect your aesthetic.
• Your text should be in the font you have selected.
• TIP: Use no more than 3 different fonts, instead try different styles under your selected font (bold, italic, and similar).
• You can add images to help create focal points and to support your colors and text.

Third Page

• Your third page must include graphics that reflect your aesthetic.
• These can be found online and uploaded to Canva, or you can explore Canva’s elements library.
• Think of your adjectives and whether or not these graphics align with your style.
• You can add additional images and text if you choose.

Layout & Style

• Flip through your three pages.
• Do they visually align?
• Do they use similar colors and the same fonts?
• Does it look like the same style throughout?
• Are you creating a cohesive design style?
• Is your design aesthetic clear?

Your Grade

• At least 3 pages are included
• Cover sheet includes a title and images
• Page 2 includes at least 3 highlighted colors and adjectives
• Page 3 includes at least 3 graphics
• The design aesthetic is clear
• The layouts vary, are harmonious, and balanced
• The style is consistent throughout
• Creativity
• Effort

THE END