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GEN AI / XR

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Reel 2025

Motion across brand,

campaigns, product & Ai

https://vimeo.com/1101898165?share=copy

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Motion across brand,

campaigns, product & Ai

www.studioprimary.co.uk

www.linkedin.com/in/studioprimary

https://www.instagram.com/studioprimary/

https://www.spatial.io/s/Vimeo-Labs

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Brand /

Experience / Customer Stories

Systems /

Motion Toolkits

Templates / Mogurts

Ai LaB

Product Launches / UI Flows Motion

Brand Refresh 2025 - LINK

Vimeo Creative Team

Ai Dev - LINK

NAB Las Vegas/ Live

prototyping environment

LINK

Motion across brand, campaigns, product & Ai

Product Launch

•Vimeo Marketing

•Vimeo Streaming

•Vimeo Central

2025 VAW Report

Film Festival Ai Recap

LINK

EMEA 180 Strand Event�LINK

Customer Brand Packs

•Apple tv app

•Vision Pro ui

•LOHP

•Logged in flow

•Vimeo Agentic Ai

Runway 48: Aleph 2025�Submission - LINK

Veo 3 Dev - LINK

Film Festival Ai Recap

LINK

Shoot: Veo 3 bg dev

Motion Toolkits 2025

-AEP Master

-Prem (Mogurt Collection)

3 YR Motion Recap�LINK

Vimeo Labs Dev

Motion across product:

Landing pages dot com

‘Upload motion’

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Campaigns

Projects

Initiatives

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Brand Refresh

2025

FULL FILM LINK

CURRENT MOTION TOOLKIT / FIGMA LINK

/

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Brand Refresh

2025

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Studio Vimeo

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Vimeo Labs x

Spatial

Spatial gallery (exports, wips, r&d)

Immersive fpv (with headset) or 3rd person mode

LINK

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Motion

3yr Recap +�NotebookLM

Podcast VO

�FULL FILM LINK

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Human UX

LINK

https://www.instagram.com/p/DKLHZjJMmyY /

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‘Enter the

Vimeoverse’

Reframe ‘24 Opening Film

�FULL FILM LINK

BTS GUIDE LINK�FIGMA LINK

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Reframe

Conference

‘24

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🎞️ / Excerpt from our 2024 Vimeo Conference opening film, guided tour of BTS.

Sound: Dark sky / https://lnkd.in/dmSR2vqP�LINK

LINK 2

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Reframe

Conference

‘24

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🎞️ / Excerpt from our 2024 Vimeo Conference opening film, guided tour of BTS.

Sound: Dark sky / https://lnkd.in/dmSR2vqP�LINK

LINK 2

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Reframe ‘24 Opening Film Product Motion

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18

Storytelling and the Six Arts: �From Reframe 2024

FULL FILM LINK

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Vimeo

Vision Pro

APP Dev

/ AE 360 export

LINK��https://vimeo.com/blog/post/vimeo-apple-vision-pro

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/

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NAB

stand

Vimeo NAB stand (2025) �Vimeo Recap (via LinkedIn) LINK

Previs Loop LINK�Spatial.io Live prototyping environment LINK

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-

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Vimeo Streaming

Vimeo Marketing

Vimeo Central

Vimeo Agentic Ai

FULL FILM LINK

Apple tv Vimeo app

LINK

-

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Vimeo Archives / 22-24

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Vimeo Archives / 22-24

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Vimeo Archives / 22-24

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Vimeo Archives / 22-24

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Vimeo Archives / 22-24

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Vimeo Archives / 22-24

Vimeo 24/7

Live streaming prototype

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Vimeo Archives / 22-24

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Vimeo Archives / 22-24

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�Product:�Vimeo Interactive

Motion toolkit V1

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Vimeo Archives / 22-24

Motion kits / Case study / Reference footage

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Motion refs across brand

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Gen AI Labs/

25

TOOLS:�Veo3, Kling, Runway,

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MKO 2023 conference

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Album artwork

in motion

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AI Tools for 2025

Exploring image & video generation tools for marketing content

Motion, Product, Production�Vimeo

Last update: 30/5/25

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LINK

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CREATIVE DEVELOPMENT

Ideation

Script

Tools:

Large Language Models

PRE-PRODUCTION

Moodboards Storyboarding

Tools:

Image Generation

PRODUCTION

Image

Video

Tools:

Image and Video Generation

POST PRODUCTION

VFX

Sound

Tools:

Image, Video and Audio Generation

>

Ai can support your process in every step

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PROMPT STRUCTURE

[Type of shot] + [Subject and Action] + [Visual Style]

An aerial top shot of a designer with glasses on a desk. They have a phone next to them,

cinematic visual composition. balanced lighting, 35mm lens

Prompt to Video Gen (Veo 2)

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AI Film Festival Amsterdam June

2025 Recap

Recap write up:

Recap: ‘Untitled’ short film LINK

Runway Gen:48

Vimeo Creative AI Initiative

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LINK

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‘Untitled’ - Figma r&d: �script, image and video dev,

storyboard flow

LINK

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National Theatre

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VP stage/ Imagen backgrounds

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🪑/ OpenAI

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https://www.instagram.com/p/DHKKybeizCY/

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LINK��🎞️/ Bringing Mac Miller to life using Google images + @googledeepmind hashtag#wip

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🎞🪑 / Submission for the Runway Gen:48 –

Aleph Edition

-

An experiment in symbolism, prompting and sound design, using the chair as a metaphor across human history.

This is my second time entering Gen:48. A year later, AI generation is starting to feel more fluid, and the outputs are much cleaner in terms of results.

-

Vimeo link: https://lnkd.in/e3PJYKS4

Youtube link: https://lnkd.in/eEbRUjbF

VO: ElevenLabs

Sound: Epidemic Sound

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https://www.instagram.com/p/DNeQElAM1Jb/

https://www.instagram.com/p/DNoOaQkonrm/

https://www.instagram.com/p/DNl8BDAM06V/

Key Refs: Google offices, Airport, Barbican

Sound: /

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Key Refs: Hopper, In the Mood for Love

Sound: /

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Key Refs: Jonathan Glazer, Cinematic lens, Nolan

Sound: Nicolas Jaar

https://www.instagram.com/p/DNjR4MRMoQP/

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https://www.instagram.com/p/DNhszVvMumO/

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Key Refs: Cinematic lens, Nolan

Sound: Phantom Thread

https://www.instagram.com/p/DNgH8k5MiZk/

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Replit �https://www.instagram.com/p/DHhUjo9CFZB/?img_index=1

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ASCII Brand

Dev ��Google ai studio

Ai assisted app builder

-

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NotebookLM

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Holding screen motion / calculations with Ai�https://www.instagram.com/p/C_GJIM7Cb8X/

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Initiatives

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SP

Presents

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TEASER LINK

PJ RICHARDSON LAUNDRY WIP LINK�

Google slides overview

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Pr0cess/
Presentati0n (2.2min)

Craft/
T00ls

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SP

Presents

SP

Presents

Pr0cess/
Presentati0n (2.2min)

Craft/
T00ls

in motion

ideas

PJ

Richardson

Laundry Studios

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NOTHING ‘24 COMMUNITY SUBMISSION

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SP /

Modern Arts
Heron Preston
Tashkeel
OTP

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via Modern Arts

https://www.youtube.com/shorts/s5pOtL2ljGE

https://www.youtube.com/watch?v=p3N7ctFtahM&pp=ygULbGF5bGEgZmFyYWo%3D

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Via Jan Barkowski

Heron Preston Spatial Capture

collection broll film moments

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R&D / extracting colours/textures from the source material

Tashkeel Culture �Show Graphics Brief

-

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Product dev

With OTP / ai

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Appendix /

Motion Refs

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Simon Meyer /Directing DP / Director A.I. Researching & A.I. Filmmaker�LINK

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Explore AI and Filmmaking with Darren Aronofsky’s Primordial Soup and Google DeepMind�LINK

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The Making of ANCESTRA | Darren Aronofsky x Google DeepMind�LINK

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Walk and explore worlds like a game, generated with ai�https://experience.odyssey.world/

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https://labs.google/flow/about

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https://watch.runwayml.com

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Beyond The Loop | World's First AI Anthology | Wonder Originals LINK

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https://waynewu.info/PLAZA-Generative-Interfaces

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SP LABS

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GEN AI

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REFRAME SHOOT 24, DISGUISE UI

SP X

SAMDEVAL

LONG SLEEVE LAUNCH

C4D STUDIO WALKTHROUGH

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Via Notebook LM

https://vimeo.com/1118400137?share=copy

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SP

Presents

SP

Presents

Pr0cess/
Presentati0n (2.2min)

Craft/
T00ls

in motion

ideas

PJ

Richardson

Laundry Studios

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TEASER LINK

PJ RICHARDSON LAUNDRY / WIP LINK�

SP PRESENTS: IDEAS IN MOTION

Google slides overview