Monica Calzolari

Interim VP of Enrollment

2/15/22

Enrollment Trends &

Strategies

OWN YOUR FUTURE

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Goal: 4,800-5,200 total enrollment

OWN YOUR FUTURE

Goal

Projected Enrollments Fall 2022

Goal: 4,800-5,200 total enrollment

OWN YOUR FUTURE

OWN YOUR FUTURE

OWN YOUR FUTURE

OWN YOUR FUTURE

Long-term Trends of SUNY and PK-12 Enrollment, 1976-2021

342,855

370,114

(Fall 2021)

191,539

209,598

(Fall 2021)

151,316

160,516

(Fall 2021)

3,307,381

2,455,261

(Fall 2020)

-

500

1,000

1,500

2,000

2,500

3,000

3,500

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

NYS PK-12 Public School Enrollment (in thousands)

SUNY Fall Enrollment

Recession SUNY Total

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Office of Institutional Research and Data Analytics :: November 7, 2021

State Operated

Community Colleges PK-12 Public

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Sources: SUNY historical tables and SUNY Data Warehouse; NYSED

SUNY State-Operated Enrollment by Sector: Fall 2011 - Fall 2021

www.suny.edu

5

(includes FT and PT, Undergraduate and Graduate)

101,664

102,205

104,285

105,408

105,998

107,422

109,030

111,299

112,265

113,127

112,239

92,783

90,908

89,701

89,442

87,764

85,633

86,301

85,613

83,674

81,181

73,882

25,892

25,696

25,773

26,177

26,180

26,806

27,106

27,266

26,674

25,982

23,477

60,000

80,000

100,000

120,000

Doctoral Institutions Comprehensive Colleges

Technology Colleges

40,000

20,000

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0

Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019 Fall 2020 Fall 2021

SUNY System Administration Office of Institutional Research and Data Analytics :: November 4, 2021 Source: SUNY Data Warehouse

Our Top Ten Competitors

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• Farmingdale State College (a SUNY)
• Nassau Community College
• CUNY Borough of Manhattan Community College (BMCC)
• CUNY Queens College
• Buffalo State College (a SUNY)

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• CUNY New York City College of Technology
• CUNY John Jay College of Criminal Justice
• SUNY Stony Brook
• Saint John's University
• CUNY Brooklyn College

Source: National Student Clearinghouse

OWN YOUR FUTURE

Profile of OW Student

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• 89% Commuters
• at $8,379 Tuition & Fees
• 11% Residents
• at $20,689 incl. Room & Board
• 480 residents/4391 total

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• 70% students of color
• Many first-generation college students
• 78% FY, full-time receive some Financial Aid
• For 52%, state and federal aid covers tuition
• 47% Pell eligible, low-income students
• EOP goal: 75 new students per year
• 200 Athletes, some out-of-state; international

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OWN YOUR FUTURE

NYC & LI, a Gold Mine of Opportunity�

99.9% from New York, mostly Long Island

96% first-time, full-time pay in-state tuition

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NYS Residency Enrollment Trend: Fall 2011 - Fall 2021

(includes FT and PT, Undergraduate and Graduate)

Fall 2020 Fall 2021

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13

Source: SUNY Data Warehouse

426,147

419,520

415,974

412,119

400,311

394,465

390,866

383,895

376,050

359,276

334,799

297,009

288,709

282,633

275,719

262,271

255,143

251,465

245,456

240,035

227,274

212,188

89,815

89,898

91,248

91,790

92,046

92,446

91,780

90,727

89,183

85,261

79,722

39,323

40,913

42,093

44,610

45,994

46,876

47,621

47,712

46,832

46,741

42,889

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

Fall 2011

Fall 2012

Fall 2013

Fall 2014

Fall 2015

Fall 2016

Fall 2017

Fall 2018

Fall 2019

NYS Residents Total Upstate

Long Island

New York City

SUNY System Administration Office of Institutional Research and Data Analytics :: November 4, 2021

Objective: Attract More Residential Students

• Expand recruitment in NYC, Brooklyn, Queens, The Bronx, and Staten Island
• Attract students interested in Historically Black Colleges & other Minority Serving Institutions (athlete from Morgan State)
• Recruited at Harlem Week, August 2021
• Recruited in Buffalo, Syracuse, and Rochester in fall 2021
• Invested in College Fairs in Phila. & New Jersey
• Marketing OW to 4,000 NYS Guidance Counselors

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Objective: Increase Yield

1. Achieved 99% yield on summer campus tours due to pent-up demand
2. Hosted 2 Open Houses
• New content: Welcome from the President, Director of Financial Aid, a student panel, and faculty member.
3. Invested in new phone system with call reports to increase accountability
4. Already mailed 2,500 acceptance packages for Fall 2022
5. Introducing Yield Events: 3 in NYC; 5 on campus by May 1

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Objective: Tell a More Compelling Story

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1. Creating all new recruiting materials with Communications:

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• New Why OW? PowerPoint
• Feature residential halls; the most diverse SUNY
• Highlight our proximity to NYC
• Emphasize Financial Aid
• 6 new student videos
• “Apply to OW” video
• Introduced text messaging 2021

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Objective: Attract more Honors students

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• Secured $150,000 for 25 Honors Scholarships/yr. up to $1000 for fall 2022
• Revised Honors brochure
• Introduced Honors Scholarship at Open House
• Grow the Honors College using financial incentives

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Objective: Adopt Enrollment Best Practices

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• Invested in Hanover Enrollment Survey
• to understand our applicants’ motivations and needs better
• Investing time with Ruffalo Noel Levitz
• to assess enrollment operations and retention

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OWN YOUR FUTURE

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Good news:

Reached record graduation rates in 2021

Achieved 93% of new student goal after financial cancellation Sept. 2021

Achieved 108% of new student goal before fin. cancellation Feb. 2022

Retention rate declined: 81% in 2014 to 73% in 2020 for first-time, FT

Need to replace students who graduate & retain more students

OWN YOUR FUTURE

OWN YOUR FUTURE

OWN YOUR FUTURE