Alumni Presentation
INTRODUCTION
Certified Business and Leadership Coach and Consultant
Tom Sicola
Agenda
Mindset
Sigmoid Curve
(Business Lifecycle)
Learning
Growth
Decline
Honeymoon Trap
3 Feet From Gold
Trap
Founder’s Trap
Success
Trap
Denial
Trap
Reinvention
Mindset
The Oz Principle
Victor/Victim
BENDS
LAME
XCUSES
EGATIVITY
ENIAL
CARCITY
PROVE
OSITIVE
ESPONSIBILITY
WNERSHIP
ISION
XCELLENCE
Ice
Target Audience
Ideal Client Diagram
People You Like
People You Spend Time With
People You Can Help
People Who Can Afford Your Services
What are you actually selling?
Peace of Mind
Right message, right platform = Connection
Social Media and SEO
SnapChat
Text
Copy Writers
Lead Generation
Sales Reps
Networking
Free seminars
AI
Virtual Assistants
Platforms
Resources
Which Platform to Choose?
Depends on:
What’s the produce or service?
What are you trying to achieve with the post/article/contact?
Who is your target audience?
Questions to Ask Yourself
What is the purpose of the platform?
What’s the strongest media used?
What’s my (or my product’s strength)?
Who frequents this site?
What is required for me to maintain a presence?
What is it that I would want to see on this platform?
What catches my attention?
How is this being used by others?
What do I trust/distrust about this?
Would I buy or recommend something based on this platform?
SEO
SEO vs SEM vs PPC
SEO = Search Engine Optimization.
Using key words or phrases on your sites to provide more “hits” through organic searches.
SEM = Search Engine Marketing
A combination of both.
PPC = Pay Per Click
Paying to have your site appear at the top of the list when certain phrases are searched for.
Top of Google
Being (arguably) the most used search engine, this is synonymous with SEO.
Sponsored
Puts any paid advertising BEFORE organic search results.
Google Guaranteed
AFTER you’ve paid, you can pay more to be VERIFIED/Guaranteed by Google.
Example - Painters
Paid Services
Copy Writers
Lead Generation
Sales Reps
Networking
Free seminars
AI
Virtual Assistants