What we ultimately want to achieve
COMPANY VISION
2
What are the things we’re good at
CORE CAPABILITIES
4
What do our users want or expect from us
USER NEEDS
1
What is the market missing that we can fill in
MARKET NEEDS
3
PRODUCT STRATEGY
Company vision
Market needs
Core capabilities
User needs
Additional text
Additional text
Additional text
Additional text
PRODUCT STRATEGIES IN MARKETING
Remote space,
current products
Adjacent space,
current products
Remote space,
modified products
Core space,
modified products
Adjacent space,
new products
Core space,
new products
Core space,
current products
Adjacent space,
modified products
Remote space,
new products
MARKET LEVERAGE
INVESTMENT
INVESTMENT
INVESTMENT
PRODUCT COMPLEXITY
CORE
ADJACENT
REMOTE
CURRENT
MODIFIED
NEW
Describe the most important boundaries of the implementation.
CONSTRAINTS
Describe the larger blocks of functionality. Big user stories that have yet to be divided into user stories.
EPICS
Minimal design of the application: wireframes, sitemap, guidelines etc.
PRODUCT STRATEGY CANVAS
PRODUCT VISION
Combination of the motivations for creating the product and the key functionality that makes the product stand out.
UER PERSONA
Create provisional personas of the target group users by
USER JOURNEY
Create customer journeys, storyboards and user flows to define how the users will realize their tasks
USER STORIES
Create a list of ready user stories that cover at least the first sprint.
DESIGN
PRODUCT NAME
Insert product name here
YR. 3
YR. 5
YR. 10
Video
Messenger
Search tool
Chat App
Groups
Photo App
Free Basics
Terrestrial Solutions
Satellites
Drones
Lasers
Planning
Language
Social VR
AR Tech
Touch
Mobile VR
Connectivity
AI / VR / AR
Company
ECOSYSTEMS
PRODUCTS
TECHNOLOGIES
LONG-TERM PRODUCT ROADMAP
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
MILESTONES
CONSUMER GROWTH
ENTERPRISE GROWTH
SCALABILITY
DECREASE CHURN
PRODUCT ROADMAP
QUARTER 1
QUARTER 2
QUARTER 3
QUARTER 4
Beta launch
Auto save
Auto sync
Menu wide options
Conversion tracking
Real time mirroring
Google single sign on
Multi language
CRM integration
SQL support
Coworker invitations
Executive view
Stakeholder commenting
Geo-locations
Handle larger data sets
Feature prioritization tracking
Offline support
Issue map
Advanced interactions
Sharing
New like notification
Custom colors and backgrounds
Performance improvements
First 100 DAUs
First 1000 DAUs
Get the full version of this presentation and access our library of hundreds of corporate resources
Join You Exec Plus today and take your career to new heights. Receive premium corporate resources in your inbox every week.
Start today