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Multifactor analysis for eCommerce business in Europe

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Countries

Logistics Performance Index

Ease of Business

e-Gov development index

Inc. internet index

Postal Union Reliability

UNCTAD B2C index

Environmental Performance Index

Cybersecurity index

Belgium

3

46

41

21

12

21

15

19

Netherlands

6

42

10

16

6

2

11

16

Spain

17

30

17

3

31

24

14

4

Germany

1

22

25

25

2

6

10

13

France

16

32

19

6

5

17

5

9

Sweden

2

10

6

1

26

15

8

26

Denmark

8

4

1

9

45

3

1

32

Best Case

Good Case

Ok Case

All partner countries were independently ranked across “EIGHT” set criterion

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Countries

Logistics Performance Index

Ease of Business

e-Gov devlopment index

Inc. internet index

Postal Union Reliability

UNCTAD B2C index

Environmental Performance Index

Cybersecurity index

​

Belgium

0.2

0

0

0

0

0

0

0

0.2

Netherlands

0

0

0.2

0

0.2

1

0

0

1.4

Spain

0

0

0

0.5

0

0

0

1

1.5

Germany

1

0.2

0

0

1

0.2

0

0.2

2.6

France

0

0

0

0.2

0.5

0

0.5

0.5

1.7

Sweden

0.5

0.5

0.5

1

0

0

0.2

0

2.7

Denmark

0

1

1

0

0

0.5

1

0

3.5

Best 1

Good 0.5

Ok 0.2

Denmark, Sweden and Germany are “best cases” considering only external factors

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Northern and Western regions have high concentration of internet users and e-Shoppers

Europe eCommerce report - 2022

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Western Europe contributes to “over 60%” of e-Commerce turnover

Germany

France

Belgium

Netherlands

Spain

Sweden

Denmark

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Country

1.5 times

(A)

3 times

(B)

6 times

(C)

Germany

29

29

33

Belgium

39

33

27

Denmark

23

30

38

France

34

35

31

Netherlands

24

32

44

Spain

41

32

27

Sweden

26

35

38

Due to “high internet penetration”, most countries have above average usage profiles

Europe eCommerce report - 2022

All values are in percentages

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THANK YOU…

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APPENDIX

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A multi regression conjoint analysis was run to check variables contribution to turnover,

Online consumers are the biggest factor explaining 99.4% of the value

Total Turnover

Basis shopped online (2020)

% who shopped more often due to COVID

Average Spend per person

Online consumers

0.03

0.13

0.19

0.10

0.04

0.08

0.15

0.15

0.16

0.08

0.21

0.14

0.20

0.15

0.19

0.38

0.15

0.13

0.16

0.36

0.23

0.14

0.12

0.13

0.26

0.05

0.15

0.12

0.17

0.04

0.02

0.14

0.09

0.14

0.02

 

 

 

 

 

 

 

 

 

 

 

Coefficients

Standard Error

t Stat

P-value

Intercept

0.14404064

0.277256814

0.519521

0.655174569

Basis shopped online (2020)

-2.2320727

2.48107387

-0.89964

0.46325799

% who shopped more often due to COVID

0.14879759

0.194225805

0.766106

0.523681363

Average Spend per person

1.07702071

0.6677462

1.612919

0.248095797

Online consumers

0.99796994

0.058904292

16.94223

0.003465745