Healthcare
The need for intelligent spaces
Private and Confidential - 2022
Purple’s goal is to make sure that physical spaces survive and thrive for current and future generations, by helping them to stay relevant and ensuring visitors enjoy going to them.
We do this by turning them into Intelligent Spaces. Healthcare organisations leverage technology, know-how and clear insights that allow them to drive their desired outcomes and make better decisions.
Purple is used in more than 65,000 venues across 120 countries where we service more than a million end users every day. Our customers include Cleveland Clinic, Sarasota Health, University Hospitals and the NHS.
Through Purple, they have been able to understand who their patients and visitors are, how they behave when they’re onsite, and through this insight have been able to deliver safer, more pleasurable experiences, while reaping the rewards for their own organisation.
Purple
Private and Confidential - 2022
Albany�Medical Center
Rapid updates and response to ever changing policies and routes
Cleveland�Clinic
Simplify the patient journey in order to improve the experience
University�Hospitals
Integrated wayfinding to help decrease missed appointments
Brigham�and Women's
Support staff efficiency and well being
National Health Service (NHS)
Targeted health messages based on demographics to ensure patient safety
Sarasota�Health
Boost satisfaction for new onboarding staff and first time patients
Designed for Healthcare,
Proven in Healthcare
Private and Confidential - 2022
Many patients find it difficult to navigate successfully around healthcare campuses.
Arriving at the wrong car park, entering at the wrong entrance, or simply taking a wrong turn and becoming lost - all of which can lead to missed appointments as well as interruptions for staff.
All of this adds up to increased anxiety, poor patient experience and negative impacts on revenue.
The cost of confusion
The areas that can be affected by this kind of experience include:
Cost of time spent on unproductive tasks by nurse
35%
Staff working at multiple hospitals due to health professional shortages across Australia
Estimated cost in lost time due to staff providing directions
45%
Public missing out on healthcare services due to lack of information is forcing healthcare providers to resort to digital channels
£4.5B
$2.2m
Private and Confidential - 2022
A patient’s experience begins before they start their journey to a healthcare facility, and doesn’t end until they have returned home again.
To truly provide a quality experience, it’s important to provide help and support throughout the entirety of the journey from providing the right information pre-visit, clear and detailed instructions when they are on site, help to make it home efficiently and a mechanism for them to feedback quickly.
The patient journey
1.
Pre-visit
3.
Incidents
2.
Navigation
5.
Feedback
4.
Sharing
The five steps of the patient journey are:
Private and Confidential - 2022
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Mobile Application
Provide an accurate blue-dot navigation experience and location-based messaging delivered through a new or existing mobile application.
Responsive Web
Enable patients to pre-plan their visit, with offsite to onsite directions. Delivered online via desktop and mobile.
Digital Displays
Physical onsite kiosks to provide Interactive maps, directions and multimedia information. Offer the ability to print specific directions onsite.
Healthcare organisations deliver services to a wide range of demographics, each with differing expectations, as well as access to, and experience of using technology. Providing functionality that matches their needs is crucial to their satisfaction.
Tailoring the experience
Private and Confidential - 2022
The time leading up to a hospital visit can be an anxious one. Patients are not only worried about their upcoming appointment, but also about travelling to the venue and making their appointment time. Through providing useful educational information they can be put at ease.
Pre-visit
Appointment reminders
Deliver appointments details including a link to provide information on navigation
Transit
Offer advice on the best possible route to the facility using different modes of transport
Route planning
Provide the details so that patients can plan their entire visit in readiness for their journey
Information on their consultant
Link to useful information regarding the doctor or consultant they are due to meet
Integrations
Link directly with your Epic processes through our integration
Private and Confidential - 2022
When a patient or visitor arrives on site, they’re looking for the easiest, quickest and safest route to their destination. By providing information to them in a format they find useful you can remove many of the stresses of visiting a hospital, as well as providing opportunities to communicate to them on additional services.
Navigation
Log their starting point
Make it easy for patients to return to their original starting point, such as a car park, by logging this location
Directions
Provide step by step instructions on arrival at the facility across multiple channels including mobile app and web browser
Location based information
Use their location to provide useful or important information on other services available in their location
Alerts
Let them know if they have arrived successfully, gone off track or if there is a requirement to alter their route due to other circumstances
Private and Confidential - 2022
Incidents
Configurable incident types
Incident types, icons and priorities are determined by your team
Automated business rules
Business rules determine what process occurs with each alert type, for example to send a text and/or email notification to a designated recipient or group.
Rapid resolution
The incident owner will receive a report and an embedded link, which will launch the wayfinding system and guide the respondent to the hazard
System logging and analysis
The entire process is logged by the system, for later analysis and action by the institution on a case by case or aggregate basis
Integrations
Incident reporting integrates with your existing ticketing system
The incident reporting functionality works in conjunction with the wayfinding system, and enables staff, patients and visitors to report different kinds of events or hazards with a single click.
This feature contributes to the rapid resolutions of maintenance issues, a safer environment, empowered staff and patients, and a reduction in call center FTEs
Private and Confidential - 2022
Depending on the circumstance, patients may need to let friends and love ones know their location so they can join them, or potentially help them with some element of their journey. Giving them the ability to share their location eases some of the stresses of a hospital visit.
Sharing
Private and Confidential - 2022
One-click location sharing
With a single click, you can share your location via your preferred DM with anyone on your contact list
Seamless navigation
The recipient will receive a message and a link - clicking on the link opens the wayfinding app (if installed) or the responsive website, and provides them with the same quick, safe and efficient route to their their destination that you had
Favourites
Locations can be starred as favourites or bookmarked for ease of reference and sharing in the future
Watch my journey
An upcoming feature will allow you to watch your friends progress to your destination
Iteratively improving the patient experience and increasing satisfaction requires ongoing, immediate and useful feedback. It’s important to know what you are doing well, as well as areas you need to improve. Capture this information from patients as they navigate through your facility.
Feedback
Configurable feedback screen types
Feedback screen types, such as text/stars/thumbs up/down, are configurable and determined by your team
Trigger feedback screens by location
Feedback screens can be automatically launched by a location trigger - typically when the patient reaches their destination
Launch feedback screens on demand
At any time the user can launch the feedback screen from the menu bar, providing an immediate and productive outlet for good and poor experiences
Feedback is FYEO
Feedback and star ratings are posted to your internal wayfinding admin logs only, not to the app store, so you can decide what to do with it
Private and Confidential - 2022
The Solution
Challenges and Objectives
The Results
A Business Case: Summa Health
Summa Health is a healthcare delivery system in Northeast Ohio, providing comprehensive emergency, acute, critical, outpatient and long-term/home care.
Private and Confidential - 2022
Private and Confidential - 2022
Purple’s hybrid positioning technology gathers data from wifi, BLE beacons and the earth’s geomagnetic fields to deliver positioning accuracy within 3’-5’ while using 85% less beacon hardware than competing systems.
Installation
A full web based wayfinding system can be installed in as little as four weeks
Content management
Our advanced CMS makes changing data easy for your staff, and we’re always there to help
Real-time
Routes are drawn in real-time, so the quickest, safest journey is always presented to the user
Geo-magnetic
Our partner-patented geomagnetic technology provides a significant cost and accuracy edge
SDK vs. white label
Both white label and SDK versions of the app are available
Technology (mobile)
Private and Confidential - 2022
Private and Confidential - 2022
Purple Indoor Wayfinding can be integrated with third-party platforms or apps via open APIs and a mobile SDK. Through MyChart Extensibility functionality, the system is launched from a patient’s MyChart appointment details page. This allows visitors to get one-click directions from their home or other starting point to the point of care and back again.
EMR and Epic Integration
Private and Confidential - 2022
Login
Patients log into their MyChart account, where they check their list of upcoming appointments
Deep link
Within the appointment screen, patients will be provided a deep link that, when clicked, launches directions
Epic
EPIC DEP codes are used in the deep link to pass the appointment location to the wayfinding app
Appointment
Directions are generated from any starting point to the exact location of their appointment
Purple takes a phased approach to deploying solutions which typically takes 12 weeks to deliver. However our support doesn’t stop there. We’ll work with you to drive adoption through education and marketing, as well as an ongoing commitment to customer success.
Deployment & success
Deployment Phase 1
Deployment Phase 2
Building Engagement
Marketing
Customer Success
Private and Confidential - 2022
Hospital
Appointment discipline
Increased efficiency
80%
Reduction in infrastructure investment
Staff
Improved satisfaction
Increased efficiency
$65B
Reducing the cost of interruptions
Patients
Improved satisfaction
Reduced anxiety
30K
Successful journeys completed per year
Focusing on increasing patient satisfaction will clearly have a positive impact on the overall experience that they receive. However as we’ve found, a wider group of stakeholders benefit from these initiatives.
Furnishing patients with more information and an intuitive way of navigating the facility also removes some of the obstacles that staff have to overcome on a daily basis, allowing them to focus on their key roles.
The NHS will also see benefits through decreasing the cost of missed appointments, increased funding through higher satisfaction ratings and a much more efficient workforce.
Stakeholder rewards
Private and Confidential - 2022
Our customers are some of the highest ranked healthcare organisations, smartest cities in the world, biggest brands, largest shopping malls and most reputable financial institutions. We also partner with the most well-known telecommunications companies on the planet.
Backed by an executive board which includes former Best Buy CIO Bob Willet, former Tesco CEO, Sir Terry Leahy and board advisor, Gavin Patterson, President and Chief Revenue Officer at Salesforce.
Purple continues to expand into over 150 countries, providing a truly enterprise class solution and partnership for our customers, yet delivering and executing at a local level.
The Power of Purple
22 Billion
We’ve collected more than 22 Billion data points
160 Million
We support 160 million unique users with 99.9% uptime
15 Billion
Seen more than 15 Billion visits upwards of 50,000 venues
Private and Confidential - 2022
Contact Optus
Visit: purple.ai
Email: oak@purple.ai
Private and Confidential - 2022