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MISSION: SELL MORE PIZZA, HAVE MORE FUN!

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Objectives:

  • Treat people as you’d like to be treated.
  • Produce the best for less
  • Measure, manage and share what’s important.
  • Think big and grow
  • Incentivize what you want to change.
  • Set the bar high, train, never stop learning.
  • Promote from within.
  • We are not ordinary, we are exceptional

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BCG MATRIX

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HIGH

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LOW

HIGH LOW

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P: Political

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  • Tax rates and incentives
  • Wages- minimum and OT
  • Mandatory employee benefits
  • Pricing regulations
  • Antitrust laws to restaurants

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S: Social

  • Culture
  • Leisure interest
  • Class structure

Domino’s Domino’s Domino's Domino’s Domino’s

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E: Economical

  • Economic system of countries of operation- what type of system there is and how stabile it is
  • Government intervention

Rates:

  • Exchange, Interest and Growth rate

T: Technology

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  • Impact on cost structure and value chain
  • Rate of techn diffusion
  • Product offering

L: Legal

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  • Copyrights, patents
  • Consumer data protection and e-commerce
  • Discrimination, Health and Safety laws

E: Environmental

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  • Climate change
  • Attitudes toward Going “green”/eco products and renewable energy
  • Waste management

Domino’s Domino’s Domino's Domino’s Domino’s

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Domino’s Domino’s Dom

Domino’s Domino’s Dom

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S: Strengths

  • Strong brand
  • Fantastic channel network
  • Quick service
  • Specials and offers

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W: Weaknesses

  • Decreasing sales in market
  • Serving high calories
  • Franchise management

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O: Opportunities

  • Improve online and mobile devices orders
  • Expansion of new menu items
  • Healthier food options
  • Market expansion
  • Improve efficiency

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T: Threats

  • Health issues
  • Competitors

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Strategy

  • Operational Strategy
    • Innovative use of technology to ease the transaction
    • Well trained staff with local knowledge
    • Domino’s Pulse point- of- sales systems
  • Marketing
    • Improving quality of product
    • Digital and mobile marketing

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Strategy Cont.

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Finance Strategy

  1. Increase variety at a reasonable price

Human Resource

  1. Grow business profitably
  2. Place the customer experience at the heart of all we do
  3. Committed to their people
  4. Believe in the domino's system
  5. Operate their business ethically
  6. Give back to their communities
  7. Strive to continually improve