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Introducing Ubuntu Phone

May 2015

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Introducing Canonical and Ubuntu

London

Boston

Beijing

EMPLOYEES

650+

COUNTRIES

30+

FOUNDED

2004

Canonical is the commercial backer of Ubuntu and has been developing operating systems since 2004 alongside a large and enthusiastic community of developers

Ubuntu is an open-source operating system established across Cloud and Personal Computing (PC, Phone, Tablet, TV)

Taipei

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Ubuntu Phone

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Welcome to a new kind of phone...

Earlier this year we launched our very first smartphone - the BQ Aquaris E4.5 Ubuntu Edition.

Ubuntu phone brings a new experience to the market, shifting the focus away from traditional app icon grids we're all familiar with - it’s less about apps and more about content.

We create engaging experiences for users through aggregation of different content sources through categorized home screens
high content visibility for developers yet minimal investment required
unprecedented differentiation opportunities for carriers and device manufacturers

This is all achieved through Scopes. Scopes are categorized home screens presenting aggregation of different content sources - for example the Music scope enables users to search for a particular track or artist from within the music screen, delivering results from across the different sources: soundcloud for streaming, 7digital for download, Wikipedia providing info about the artist and upcoming concerts relevant to your search from songkick.

Nearby scope is a location based scope delivering content from local weather, nearest places to eat to the nearest concert around you.

[ mention other default aggregation scopes]

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Designed to enable mobile ecosystems

Users�Richer, faster and unfragmented experience built personal preferences

OEMs and Operators�Differentiate devices by owning and controlling the service layer

Developers

Unprecedented opportunity for services to become integral to the OS experience

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Music

Video

News

Aggregation Scopes - examples

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Branded Scopes - examples

Amazon

YouTube

Soundcloud

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Surface your content on the homescreen

Relevant sources displayed together

Users can discover your service via search

The user can easily configure what is shown

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Development paths on Ubuntu

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Developers have multiple entry points on Ubuntu

1

2

4

Scopes

C/C+ backend code (no UI)�Lowest effort

Greatest visibility

HTML5

Qt/QML

Declarative Language (C++ optional)

Great developer support/Documentation (Digia)

High Developer productivity

Aligned with HTML5 developer critical mass :

Chrome, Android, iOS
Webkit/Blink rendering engine
Phonegap/Cordova API for offline

3

Webapps

Super simple and easy to create and publish

Found as an app, launched as an app, displayed as app

Coming to a new platform has never been easier:

Scopes

If you have content and services for user consumption we recommend Scopes, the easiest path to Ubuntu - a UI toolkit to present local or remote content and services in the categorized home screen. Examples of what works well in scopes: browsing pictures, watching videos, reading news, finding, listening to and buying music, finding things near you

HTML5

HTML5 also a first-class citizens on Ubuntu, enabling developers to create software that will run on multiple form factors as part of the convergence vision. With HTML5, Ubuntu has from early on embraced Cordova technologies to add native device access and capabilities to applications, opening the doors to the use of open web standards and to cross-platform development requiring minimal coding when bringing your existing HTML5 apps to Ubuntu.

Webapps

Typically webapps are opened in a separate browser, but on Ubuntu phone are a full app experience enabling users to switch through them rather than browser screens

It also has the same security model as the other applications

QML:

Qt/QML provides the richest app experience on Ubuntu.

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HTML5

An extensive set of APIs

Blurring the boundaries between native and web: access the camera, GPS, and other sensors via web APIs

A rich family of APIs: Accelerometer, Camera, Compass, File, Geolocation, Media, Network, Notification and Storage for all your needs

With the distinctive Ubuntu look

Use the HTML5 version of the Ubuntu UI theme for a more integrated UX

Use the SDK widgets as building blocks for your UI without extra effort

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Launch Strategy

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Launch Strategy

BQ and Meizu are the first two manufacturers to bring Ubuntu devices to market.

Phase 1 - Ubuntu enthusiasts

Build product awareness by targeting existing user bases of Ubuntu and BQ via online campaign

Phase 2 - Innovators and early adopters

Launch Meizu devices in Europe followed by China

Phase 3 - General consumers

Physical retail launch

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BQ E4.5 Ubuntu Edition

Connectivity

GSM/GPRS/EDGE/WCDMA/HSPA+

CPU

Quad A7/1.3GHz

RAM

1GB

Sensors

Gyroscope, Proximity, Light

Screen

4.5”qHD (960x540)

Camera

5MP Fixed Focus+8MP Autofocus

Dual Flash

SIM

Dual micro sim

Battery

2150mAh

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Meizu MX4 Ubuntu Edition

Screen

5.1” 1800 × 1080 resolution

Camera

Front and rear cameras 1080p capable

SIM

Micro sim

Battery

2320mAh

CPU

Quad A15 + Quad A7 (1.7GHz)

RAM

2GB

Connectivity

GSM/GPRS/EDGE/WCDMA/HSPA+

Sensors

Touch sensor,ambient light sensor, IR proximity sensor,accelerometer,electronic compass,gyroscope

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A compelling proposition

Users

Carriers & OEMs

App Developers

A beautiful, personal and exciting new way to engage with favourite content and services, without barriers

First class citizenship can be achieved with minimal investment (scopes, HTML5)
Rich native experience with Qt/quick

Superior customization opportunities
Service layer ownership �(user identity, billing, store, content, services)
Without platform fragmentation
Aligned with 4G/LTE investments �- designed to grow service and data usage

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Thank you!

Rupinder Mann, Global Marketing Manager

rupinder.mann@canonical.com

developer.ubuntu.com

design.ubuntu.com/apps