How can you put your customer at the center of your business?
DT Course - Track 1
Setting the Scene
Research
Ideation
Test and Loop
Implementation
Setting the Scene
Research
Ideation
Test and Loop
Implementation
Understanding your Context
Conduct market research to identify the needs of
your customers and to understand your competition.
Understanding your Context
Visual mind map to review your results, identify influential factors �and start outlining your target customer’s needs.
Identify Key Actors
Map out the key actors that may impact or be impacted by your business.
Identify Key Actors
Everything is interconnected
and constantly changing.
Identify Key Actors
The actors you map out may play multiple roles.
Look beyond the first label you put on the actors you have mapped.
Practical
Tip!
Uncover the problem
Is this problem a real problem and who are the people experiencing it?�Something you consider to be a problem may not actually be considered a problem by others.
When you are defining a problem, it helps to ask “why” a lot and to different people.
Why?
“Why is this a problem?” and “What stops this problem from being solved?”
Practical
Tip!
Checking your Assumptions
What may be true for someone may not be true for someone else.
This process helps you obtain a more accurate and �holistic understanding of users and their needs
!
Truly listen
By actively focusing on listening, you can obtain an in-depth
and honest understanding of your users.
Take a neutral and non-judgmental role when listening to a user or potential customer.
Ask for Feedback
Share back what you understood about their perspective, opinions and experiences.
Ask for Feedback
Their feedback can be collected through interviews, surveys and focus group discussions.
This will increase their level of engagement and willingness�to be involved in later stages of your product development.
Practical
Tip!
Key takeaways
1. A comprehensive understanding of your context, market needs and competition.
Key takeaways
2. A clear overview of the key actors that can influence your success.
Key takeaways
3. A well-defined and tested problem statement.
Key takeaways
4. Assumptions that are checked and validated with customers.
Key takeaways
5. A good understanding of customers’ experiences, opinions and needs.
Key takeaways
6. A positive relationship with customers that are willing to support your startup.
Take this self-evaluation quiz.
Quiz!
What’s Next?
You can now proceed on to your learning journey that includes:
What’s Next?
Mindset exercise
What’s Next?
Introduction to Victor, an innovator and design thinker
What’s Next?
Step-by-step learning journey, including ready-to-use tools and practical guidance
Thank you!