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MICHAEL PUGLIANO
SENIOR CREATIVE DIRECTOR
Michael Pugliano has been a creative leader in the tech and gaming spaces for more than a decade. From in-house solutions to agency-side campaigns, he's delivered powerful, results-driven content for Meta, Amazon, Twitch, Electronic Arts, Facebook, Oculus, LucasArts, Marvel, Universal, Hasbro, and more. His own authentic passion for the space empowers him to create emotionally resonant moments for consumers of all kinds. When he's not gaming, writing, or making something epic, he's taking care of his 100+ plants and small dog, Enzo.
META CONNECT EVENT
META CONNECT
Michael has been at the forefront of VR and XR, spanning four distinct headset generations, ever since the inception of Oculus Rift. During early events like Oculus Connect, he served as the ghostwriter for keynote addresses and speeches delivered by the entire executive team.
For the recent Meta Connect event on September 27, 2023, Michael was tasked with crafting a unique keynote sizzle video.
The ask was to create a visually captivating piece that struck the balance between being engaging without appearing overly manipulated or excessively produced. The challenge was to develop a vibrant, high-energy video that conveyed a sense of user-generated content from authentic creators, with an added touch of refinement.
*Work done by Michael Pugliano & Team
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OCULUS RIFT NEXT GENERATION VR
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*Work done by Michael Pugliano & Team
OCULUS RIFT NEXT GENERATION VIRTUAL REALITY
OCULUS RIFT
Since day one, Michael has been fully immersed in the Oculus team, contributing to shaping the tone and voice of this innovative force in the gaming industry. His involvement extended to pioneering the launch of the world's first commercially available headset.
How do you transform cutting-edge technology into a household name and convey the intricacies of complex tech to the general public? You must show, not tell. We must invite people into a realm of possibilities they never knew existed.
From the pre-launch phase and throughout the subsequent five years, Michael and his team served as the driving force behind the creation of trailers, web content, brand development, and social media materials for Oculus.
His efforts powered the machine that propelled Oculus into the forefront of the tech industry.
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OCULUS RIFT NEXT GENERATION VIRTUAL REALITY
Social Brand Campaigns
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OCULUS RIFT NEXT GENERATION VIRTUAL REALITY
PRODUCT BRANDING
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MARVEL SNAP BEST MOBILE GAME OF 2022
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MARVEL SNAP BEST MOBILE GAME IN 2022
MARVEL SNAP
How do you ignite the enthusiasm of millions of Marvel enthusiasts for a new Marvel title that, surprisingly, doesn't align with their expectations? Michael and his team introduced a Collectible Card Game (CCG) instead of the anticipated Role-Playing Game (RPG) or Massively Multiplayer Online (MMO) game. The reassuring news is that his team possessed the most sought-after intellectual property in the world. Furthermore, Michael had an experienced CCG team, the same team that led Hearthstone, steering the ship to create the magic.
This launch campaign left no stone unturned and spared no expense. Every aspect of it was dedicated to bringing forth an exceptionally high-quality product with equally premium and exceptionally creative assets.
The outcome? Michael and his team earned the title of "Best mobile game of 2022" and received overwhelmingly positive feedback from gamers and game journalists worldwide.
Here’s how they did it!
#1 TEASER TRAILER
We wanted to let the world know what there was a game coming where you could build teams of every Marvel character in the extended multiverse. This has never been done before. Consider the community teased.
#2 LAUNCH DATE ANNOUNCEMENT
We got the world of Marvel fandom frothing in excitement, it’s coming soon!
#3 LIVE LAUNCH TRAILER
We finally gave the world more of what they all asked for. The game is here. Come and get it!
OFFICIAL TEASER TRAILER
LAUNCH DATE ANNOUNCEMENT
LIVE LAUNCH TRAILER
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*Work done by Michael Pugliano & Team
MARVEL SNAP BEST MOBILE GAME IN 2022
CELEB LIVE ACTION TRAILER
What better way to communicate that this is a premium game designed to stick around for years? We cast Nick Fury himself to flex for us!
ANIMATED CELEB MUSIC VIDEO
We wanted to appeal to the vast multiverse of Marvel characters people can enjoy in Marvel Snap, while also creating a music video like KDA and Riot did before us. This was our love letter to fans everywhere, so of course we focused on well known Marvel love stories in our creation.