The Second Mobile Tipping Point Is About To Happen And We're Not Ready
Stuart Butler
COO - Fuel Travel
stuart@fueltravel.com
843-902-6262
June 29, 2007
46.2% OF BLACK FRIDAY ONLINE SALES WERE ON MOBILE
- ADOBE
UPTO 80% OF LAST-MINUTE BOOKINGS ARE MADE ON MOBILE
- CRITEO
MYTH:
“GUESTS SHOP ON MOBILE BUT LIKE TO BOOK ON DESKTOP”
FRICTION
MOBILE CONVERSION RATE
Mobile Bookings
>100%
$11 million
YoY increase
70%
OF GROWTH
WAS MOBILE
HOTEL SITES ARE APPROACHING THE SECOND MOBILE TIPPING POINT
1ST TRAFFIC
2ND BOOKINGS
3RD REVENUE
AVERAGE TRAFFIC TIPPING POINT - AUGUST 2016
AVERAGE BOOKING TIPPING POINT - MAY 2020
AVERAGE REVENUE TIPPING POINT - JULY 2020
CQ TRAFFIC TIPPING POINT - AUGUST 2015
CQ BOOKING TIPPING POINT - DEC 2018
CQ REVENUE TIPPING POINT - JAN 2019
January 14, 2019
TIPS:
Keep the same URL
Maintain the look and feel
Don’t open a new tab
2. SIMPLIFY YOUR SEARCHES
Remember search dates
Show availability calendars
Offer “flexible” search date functionality
Show available room alternatives
3. STREAMLINE YOUR FORMS
Collect as little form data as possible
Make forms intuitive
Store information for repeat guests
Offer payment options
4. NUDGE THE GUEST
Social Proof
Scarcity
Urgency
Anchoring
Reassurance
Each week, thousands of hospitality professionals and vendors tune in to listen to the Fuel Hotel Marketing Podcast to learn the latest hotel marketing tips, tricks and trends. Every episode is jam packed with awesome info that will help you improve your marketing performance, put more heads in beds and increase your RevPAR.
WE HOST THE INDUSTRY’S #1
HOTEL MARKETING PODCAST
www.fueltravel.com/podcast
Stuart Butler
COO - Fuel Travel
stuart@fueltravel.com
843-902-6262
THANK YOU!