Result-Driven Marketing Strategies

15+ years

helping businesses achieve its goals

since 2020 promoting

crypto projects

350,000

attracted real web3 users to projects

$4.2 million

raised over

for projects

x20

Token price growth

x1000

Trading volume growth

600%

ROI

$0.05

per 1 new user in project

Key results from 50+

campaigns

Strategy

3. ADS: Google, FB|Instagram, Reddit, TikTok, Teaser network

1. PR: 110+ leading crypto media

2. Influence marketing: 1000+ KOLs in the list

4. Ambassador program

5. Community engagement program | Crowdsource campaign

6. SMM | Content

7. Guerilla marketing

9+ marketing tools in our arsenal that yield maximum results

8. GameFi Guilds

9. App Promotion

Introduction|

The relationship of business goals and marketing tools

• PR in leading crypto

media

• Influence marketing
• Ads
• Ambassador program
• Guerilla marketing

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Brand recognition

Community growth

Increased demand for

the token

• Bounty programs
• Influence marketing
• Ads
• Guerilla marketing
• Ambassador program

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• Content | SMM
• Influence marketing
• Ads
• PR in leading crypto

media

• Ambassador program

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1

2

3

Building loyalty

• Content | SMM
• Ambassador program
• Influence marketing

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4

Primary goals of the crypto project

Marketing strategies to achieve the project’s goals

Goal 1: Community growth & Brand awareness

The best results come from a combination of 6 tools

Influence marketing

ADS

Teaser Network, META, SnapChat, Tik Tok & Google

• Twitter
• Telegram
• YouTube
• Discord

Community engagement program

PR

Influence marketing

Influence marketing

Ambassador Program

Guerilla marketing

Advantage: quick results.

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Description

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• Launch timeframe: 3-4 stages, each lasting 2 days.
• Results: CPA = $1.6 - $2.7.
• Conversion to users (from post views in channels) = 5-7%.
• GEO: Global, Turkey, CIS, LATAM (any GEO).
• Channel subject: GameFi, Crypto.

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Estimated results for a $10,000 budget

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• 3700 - 6500 players
• Reach of 1.5 million web3 users
• Advertising channels: Twitter, Telegram
• List of KOLs (GameFi), List of KOLs (crypto)

Advantage: Long-term result. Continuous recruitment of new users into the project.

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Description

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Duration: 2-3 months.

• The 1st month is a testing phase where the narrative, audience, and channels are determined. After the first month, efforts focus on reducing the cost per user.
• By the 2 to 3 month, the optimal user acquisition cost is achieved.

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Advertising channels: FaceBook, TikTok, Instagram, SnapChat, Google.

GEO: any GEO

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Results

• CPA = $0.01.
• Conversion to players (from views) = 20%.

Influencer marketing

$2-$5

Cost per user

2 days

Campaign duration

$0.05+

Cost per user

3 months

Campaign duration

ADS

Goal 1: Community growth

Marketing strategies to achieve project goals

Goal 2: creating organic demand for the token

The best results come from a combination of 3 strategies

3. ADS (teaser network)

Advertising on over 50 top crypto websites (teaser network)

1. PR

Influence marketing

2. Influence marketing

Influence marketing

• Creating an important event
• Increased trust in news

• Creating hype around the news & token price
• Stimulating demand

PR

Generating token news, media support for the news, creating hype through influencer marketing regarding token price growth

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1. Weekly publication of news related to token growth and promotion through influencers.

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• Launch timeframe - 3-4 stages, each lasting 2 days.
• GEO: Global, Turkey, CIS, LATAM (any geo).
• Channel theme: Crypto
• Channel: Twitter

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• PR

Objective - to increase the credibility of the token news.

Publication of 2-3 articles in top crypto media.

Influencer marketing & PR

288%

ROI

x1000

Trading volume growth

Goal 2: creating organic demand for the token

• 3 stages of influence marketing on Twitter and Telegram
• PR media – 2 press releases
• Total number of KOLs = 50
• Advertising campaign reach = 7.0 million
• GEO: Global, Turkey, CIS

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Support from the Market making team (mandatory!)

Promotion program for a $30,000 budget

Expected Results (from previous campaigns)

• ROI = up to 288%
• Net profit = from $75,000
• Trading volume growth by up to 1000 times
• Token price growth by a factor of 4

Goal 2: creating organic demand for the token

• Southeast Asia (including Japan and Korea): $0.01 - $0.15
• European countries: $0.01 - $0.7
• Turkey: $0.01 - $0.4
• LATAM (Latin America): $0.1 - $0.3
• USA / CANADA: $0.1 - $0.7

Approximate cost per click

Estimated users reached in different regions with a $100 advertising budget

• Southeast Asia (including Japan and Korea): Approximately 150,000 reached users for $100
• European countries: Approximately 35,000 reached users for $100
• Turkey: Approximately 90,000 reached users for $100
• LATAM (Latin America): Approximately 80,000 reached users for $100
• USA: Approximately 30,000 reached users for $100
• Canada: Approximately 60,000 reached users for $100

Project advertising in a teaser network.

• Banner advertising for the project on over 50 crypto websites.
• Objective - to establish brand recognition

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META (Facebook & Instagram)

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TikTok

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Google

$0.01

Cost per action

3 months

Campaign duration

ADS

Where should we start?

Portfolio

Some of our recent cases from July, 2023 to February, 2024

CoFo is innovative trading platform. Collective Forecast aims to bring traders with impressive professional and expert backgrounds and new market players under one roof into the community of like-minders and crypto enthusiasts

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Project Goals

• User Acquisition
• Brand Awareness

GEO: Global, English-speaking audience, CIS.

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Our results:

• A marketing strategy for 3-6-12 months was developed with budget calculations to achieve the business goals of the project
• A detailed promotion plan for 3 months was developed and its implementation began, including
• SMM | content, proposed new social networks in the crypto niche focused on trading
• Ambassador campaign
• PR & influence marketing
• Guerilla marketing
• Crowdsource campaign
• Online-offline events
• Partnerships and collaborations
• Implementation of his plan has begun

Case: trading platform

Achievements after the 1st month:

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• User onboarding funnel developed
• Recommendations were given for a complete UX/UI platform redesign.

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What has been already implemented:�

• Configured metrics to track marketing results
• Complete rearrangement of social networks:
• channels, descriptions,
• content plan developed
• CTA, Tone-of-voice

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The 1st flight of marketing has been launched:�

• Crowdsource Campaign
• Ambassador Campaign

Case: trading platform

• 2600 platform registrations
• 470 admissions for Ambassador Campaign have been received
• Over 200k tweets interactions with CoFo account

• 5300 new Twitter (X) followers
• 1700 new Telegram subs (EN)
• 1200 new YouTube subs and 1,9K video views
• 567 new Instagram followers

Book a call and we will develop a result-driven strategy for your project.

https://calendly.com/katerina-cmo-gagarin/30min

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Katherine Kabysheva, CMO Gagarin

https://t.me/Katerina_KD

https://services.gagarin.world/