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Overexposure

  • Percentage of households that possess at least one television: 99
  • Number of TV sets in the average U.S. household: 2.24
  • Percentage of U.S. homes with three or more TV sets: 66
  • Number of hours per day that TV is on in an average U.S. home: 6 hours, 47 minutes
  • Percentage of Americans that regularly watch television while eating dinner: 66
  • Number of hours of TV watched annually by Americans: 250 billion
  • Value of that time assuming an average wage of S5/hour: S1.25 trillion
  • Percentage of Americans who pay for cable TV: 56
  • Number of videos rented daily in the U.S.: 6 million
  • Number of public library items checked out daily: 3 million
  • Percentage of Americans who say they watch too much TV: 49

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Overexposure continued...

  • Approximate number of studies examining TV's effects on children: 4,000
  • Number of minutes per week that parents spend in meaningful
  • conversation with their children: 3.5
  • Number of minutes per week that the average child watches television: 1,680
  • Percentage of day care centers that use TV during a typical day: 70
  • Percentage of parents who would like to limit their children's TV watching: 73
  • Percentage of 4-6 year-olds who, when asked to choose between watching TV
  • and spending time with their fathers, preferred television: 54
  • Hours per year the average American youth spends in school: 900 hours
  • Hours per year the average American youth watches television: 1500

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Media Critics

  • Spiral of silence- more and more people accept what the media tells us and don't try to challenge it
  • Agenda setting- media decides what we see; determined by gatekeepers
  • Opinion leaders

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Disney as Mass Media

  • Racism
  • Gender Inequality
  • Social Inequality
  • Nationalism

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Project

  • Does Disney (as mass media) influence American society? Particularly adolescents and children?
  • Think- does it impact you?
  • Choose a character or a movie to analyze
  • (1) What are the effects of mass media? Need to see data/ facts/ numbers/ charts, etc.
  • (2) What impact/ influence does your character/ movie have?
  • (3) Which perspective best explains?