Homeowners Overlook High-Impact Energy-Saving Actions
Key findings from the H&D 2024 consumer survey
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Consumer survey 2024: What’s new?
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RESPONDENTS PROFILES
SCOPE OF COUNTRIES
2021
2023
2024
France
United States
Germany
Spain
Sweden
UK
Australia
2,001
2,000
1,003
1,000
1,000
1,006
1,000
1,004
1,000
n/a
2,001
2,000
1,004
1,000
2,000
1,000
1,000
1,000
1,000
2,000
1,000
India
n/a
n/a
1,000
Switzerland
n/a
n/a
1,000
Denmark
n/a
n/a
1,000
Norway
n/a
n/a
1,000
UK
Sweden
Germany
France
Spain
US
Australia
India
Switzerland
Denmark
Norway
2020
1,000
1,000
1,000
1,000
1,000
2,000
n/a
n/a
n/a
n/a
n/a
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Key Findings & Narrative
Homeowners Want Energy Efficiency But Overlook High-Impact Energy Saving Actions
84% rank energy efficiency as important home improvement above all else
Yet, 52% believe smart lighting is top smart home tech to make homes energy efficient/more sustainable
Gap Between Desire to Reduce Residential Carbon Emissions and Action
70% rank reducing their carbon footprint as important
But only 44% take high-impact steps like reducing home temperatures
Scepticism and Barriers Toward Smart Home Technology and AI
52% believe smart home tech is too expensive
44% say they would never rely on AI for household tasks
16% don’t know where the electrical panel is; 30% don’t know what it does
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General
�Findings Breakdown ��Energy Efficiency Top of Mind
Consumer Perspectives
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Internal
Energy efficiency and energy security are top of consumers' minds
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Internal
Importance of energy efficiency to consumers has risen in nearly all tracked markets
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Newly added markets, 2024
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Energy efficiency 'very important' in homes
Energy efficiency top 'very important' topic in homes, followed by connectivity/technology and comfort. Overall, safety and security are generally most important to homes.
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Internal
Energy efficiency/savings ranked the most important home improvement to make
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Cemented connection between climate change and homes
Consumer Perspectives
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Internal
Climate change remains important in homes
Global average of 69% people rate sustainability/climate change as important to their home.
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Most consumers foresee a rise in energy bills if global temperatures increase
Respondents clearly make the connection between climate change and household bills.
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Internal
When asked who is responsible for carbon emissions, half of consumers consider themselves responsible
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Internal
Reducing carbon footprints important to consumers, actions vary
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Internal
Most consumers say net zero is important, but fewer think it is achievable
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Internal
Many respondents say sustainability is a duty for all, including themselves
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*of those with children
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Home energy actions
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Internal
People are likely to make simple energy changes this winter
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Internal
Most are ready to invest in energy efficiency in the next year
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Internal
Energy efficient smart home technology
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Internal
People view some smart tech much more likely to require expert help
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Internal
The importance of energy efficient smart home tech varies across countries
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Internal
Over half of consumers find smart home tech expensive but 46% believe it makes life easier and should be standard in all new homes
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Internal
Consumers think visible smart tech will reduce energy more
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Internal
Electrical panels
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Internal
16% of consumers don’t know where their panel is located; 30% don't know what it does
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Internal
Consumers are less sure if new tech requires a panel upgrade
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Internal
Artificial intelligence
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Internal
Many consumers are reluctant to engage with AI
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Internal
Appendix
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Internal
Global consumer survey conducted across six markets in July 2021
The study was conducted amongst 8,019 respondents across 6 markets:
The survey was conducted online via a survey form, in the respondents’ native language with translations provided by a professional translation company. Questions that involved elements such as currency and political parties, were customized for each market.
The research was collected by OPINIUM, a strategic insight agency that uses the right approach and methodology to deliver robust insights, strategic counsel and targeted recommendations that generate change and positive outcomes.
Methodology 2020, 2021, and 2023 surveys
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Global consumer survey conducted across six markets in July - November 2020
The study was conducted amongst 7,000 respondents across 6 markets:
The survey was conducted online via a survey form, in the respondents’ native language with translations provided by a professional translation company.
Questions that involved elements such as currency and political parties, were customized for each market.
The research was collected by OPINIUM (U.K. and Spain), and by Edelman (U.S., France, Germany and Sweden).
Global consumer survey conducted across six markets in August - September 2023
The study was conducted amongst 9,000 respondents across 7 markets:
The survey was conducted online via a survey form, in the respondents’ native language with translations provided by a professional translation company. Questions that involved elements such as currency and political parties, were customized for each market.
The research was collected by OPINIUM, a strategic insight agency that uses the right approach and methodology to deliver robust insights, strategic counsel and targeted recommendations that generate change and positive outcomes.
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Internal