WORLD REFUGEE DAY 2024
Internal Toolkit
EXTERNAL TOOLKIT
Table of Contents
This deck is being updated on a daily basis. More links to assets will follow shortly.
World Refugee Day 2024 focuses on solidarity with and solutions for refugees.
To honor and show solidarity with millions of refugees worldwide
2024 WRD Objectives
Focus
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2
To communicate
a positive message, showing how and why the world should continue to welcome refugees and advocate for solutions to their plight
LINK TO OUR TWO PAGE MESSSAGING DOCUMENT
(Available in FR, EN, SP, AR)
Key messages
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What do we mean by solidarity?
Providing sanctuary and protection to refugees is an expression of our shared humanity. Beyond feeling safe and welcomed, refugees need opportunities to thrive. They need a chance to learn and progress, to earn a living, and to feel a sense of belonging. Countries and communities hosting large numbers of refugees also need our solidarity, as called for in the Global Compact on Refugees. They cannot be left to do this alone, without support or resources.
What do we mean by solutions?
The world is short on long-term solutions for refugees, leaving millions in limbo. They need an end to conflict so they can return home safely. In the absence of peace, they need opportunities to be active members of the communities that have welcomed them, whether through work, school, sports or other activities. Refugees should be able to use their talents and passions to support their families and contribute to the countries hosting them.
What are the challenges?
The right to asylum is under threat. More restrictive policies are making it harder for people forced to flee to access safe and legal routes. Competition over jobs and natural resources is increasing discrimination and xenophobia. The impacts of climate change are disrupting livelihoods and further fueling tensions. Those countries that continue to welcome refugees need more resources while more political will is needed to find solutions that would allow refugees to return home or resettle in other countries.
How do we show solidarity?
Solidarity can mean welcoming a refugee into your community or advocating for policies that protect and support them. It also means including them in schools, workplaces and social services. Refugees want opportunities, not handouts. Many come with skills, qualifications and creative ideas and can make significant contributions to their host communities – when given the chance.
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Key messages
WRD Lock-Up
The WRD lock-up is the same as last year and features the blue solidarity ribbon. It already exists across 15 languages. Please get in touch with your UNHCR Focal Point if you’d like to get the lock-up.
Posters, ribbons, roll-up banners, web banners
You can download the visual assets here. Canva templates will be added soon.
WRD Visual Assets
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A note on adding partners’ logos:
The WRD logo cannot be altered. If you are a partner of UNHCR and wish to add your logo, please liaise with your UNHCR focal point. Logos should have equal prominence, and we recommend adding an explanatory line above the partner’s logo to clarify your involvement e.g. supported by X.
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All social media assets will be centralized on our social media Trello board.
It will contain all social content, including social media messages, graphics, videos, GIFs and other visuals.
There will also be refreshed graphics on solidarity and solutions to be made available in major languages and in editable Canva files.
The pack will be updated as more assets become available through WRD.
Social Media Package
WRD Video
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Solutions aren't exclusive to refugees.��Education, decent work, and finding home are needs everyone on the planet shares.
UNHCR's lead WRD video aims to give a spotlight to the everyday solutions that refugees need by revealing our common ground.
Lead Video: Every Day
#RefugeeDay
#WorldRefugeeDay
#WithRefugees
مع_اللاجئين#
يوم_اللاجئ_العالمي#
#AvecLesRéfugiés
#JournéeDuRéfugié
#ConLosRefugiados
#DíaDelRefugiado
#Weltflüchtlingstag
#GiornataMondialeDelRifugiato
#ComOsRefugiados
#HariPelarianSedunia
#HariPengungsiSedunia
We will use the same set of hashtags as previous years. These are well recognized and, in the case of #WithRefugees, reflect the need for solidarity – a prerequisite for solutions and inclusion:
#世界難民の日
#세계난민의날
#วันผู้ลี้ภัยโลก
#DiaDosRefugiados
#विश्वशरणार्थीदिवस
#️⃣
Hashtags
A selection of photos is available on Refugees Media.
The images selected for this year's WRD photo pack come from around the world and feature some of our strongest images representing solidarity with and solutions for refugees.
Colleagues and partners are welcome to use other photos on Refugees Media that align with this year's messaging.
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Photo Pack
We Were Here!
In support of World Refugee Day, “We Were Here” is a Webby Award-winning documentary series produced by UNHCR and YouTube that challenges stereotypes about refugees by focusing on what unites us rather than sets us apart – our shared passions. Refugees in Jordan, Germany, and Uganda collaborated with top YouTube Creators to bring their powerful stories to millions of followers.
�Three Episodes
YouTube Series
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GWAs & Digital Influencers
We are mobilizing Goodwill Ambassadors, High Profile Supporters and digital influencers to post bespoke content on their social platforms and amplify our messaging in media outlets.
WHAT IT WILL LOOK LIKE
Words of Welcome is a social-first video concept. GWA and HPS will film themselves reading a short poem, song lyric or book excerpt that speaks to them of the concept of welcome, kindness and compassion for refugees.
WORDS OF WELCOME
GWA/HPS are conducting media interviews and are participating in events around the world
using global WRD messaging.
AND OTHER ACTIVITIES
MEDIA
Be sure to add get in touch with your UNHCR Focal Point so that the event and content plans you’re organizing are added to an internal WRD Event and Content Tracker. The most inspiring and exciting events, and those accompanied by strong photos, video or social media content, will be featured on our WRD live blog.
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WRD Event Calendar & Blog
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Calls to Action
This year for World Refugee Day, we are asking our audiences to give, advocate and learn.
Audiences can donate to our Aiming Higher scholarship fund to give refugees opportunities to access higher education.
Audiences can discover the latest stats and trends in forced displacement globally and how refugees and displaced people are being impacted by the climate crisis and taking action in their communities by taking this quiz.
Audiences can share our content help amplify the voices of refugees this World Refugee Day.
GIVE
ADVOCATE
LEARN
Read the full survey findings and find out more about the Hope Away from Home Campaign here.
If you have any questions, please contact Olga Sarrado Mur sarrado@unhcr.org and Bathoul Ahmed hmedbat@unhcr.org .
IPSOS Survey
A new public attitudes survey from Ipsos and UNHCR has found enduring public support for refugees, with nearly three-quarters of adults (73%) believing that those fleeing war or persecution should be able to seek safety in other countries.
The survey’s findings, based on responses from over 33,000 adults in 52 countries, give hope as we advocate for solidarity #WithRefugees.
The survey was conducted as part of the Hope Away from Home campaign.
Please help amplify the survey on social media:
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HC Statement
From Jamjang in South Sudan, High Commissioner Filippo Grandi has issued a statement calling for refugee inclusion to be the norm.
“On World Refugee Day and every day, we can all do more to show solidarity with refugees and work towards a world where they are welcomed, or can return home in peace. With courage, commitment and compassion, solutions are within our grasp.”
Questions? Contact: hqwrd@unhcr.org |