Both organisations to host web links to each other’s websites
NDA findings documents to be distributed throught the Age UK mailing lists, including local Age UK branches, local forums and research and policy databases
Age UK and NDA to develop joint branding of NDA events; it is noted that some joint branding is already in operation, eg Somnia and Halcyon
NDA research findings to be filtered through to Age UK for ‘insights’ based social marketing: this exercise would involve a continuous distillation of insights as NDA projects mature until completion in 2014
Consideration be given to an Age UK presence at 3 further NDA meetings with a Science into Society theme
Joint discussions in forming third party relationships with the end users of research, including older people and their organisations, in order to improve knowledge transfer and impact