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APPENDIX
Interview Questions:
https://docs.google.com/document/d/1SWnGKjG_2iHmnWwPupAdzhZ0ZwpWsgtZMUJkkjZmKTg/edit?usp=sharing
Example Interview transcript + Questions:
https://docs.google.com/document/d/1pxLvMckXAb74Zh97zoK-S2ziOXesP4atdy2M1qdIRik/edit?usp=sharing
Insight Interviews*:
https://docs.google.com/spreadsheets/d/1f4NtaVI16Sf_gGpMzxKHqubHuhI9Z33KwYzrymTWriE/edit?usp=sharing
Survey Data Report*:
https://drive.google.com/file/d/1gU2CIVgC1iVvZ72xcoGw_V_y-wEjGaji/view?usp=sharing
Competitor SWOTS:
https://docs.google.com/document/d/1mya1xW77387-4sLty6hA6eiJrzV-_JU-bXTYDn3ndb0/edit?usp=sharing
Insomniac Events Research Dump:
https://docs.google.com/document/d/1r6EyESc-0Tu5jos7VFZ1f9hTLsqJ0rS3J7sBhEpwsI4/edit?usp=sharing
Creative Direction-Logistics+Frameworks:
https://docs.google.com/document/d/1Mm_s3va2HR2l0PS2JLHbsZ9c6z1h2v9sDZ5x0Y98TJc/edit?usp=sharing