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QUALITIES OF WOMEN ENTREPRENEUR

DR.K.VANITHEESWARI,PH.D.,

ASSISTANT PROFESSOR,

PG AND RESEARCH DEPARTMENT OF COMMERCE

C.P.A COLLEGE, BODINAYAKANUR.

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�QUALITITES OF AN WOMENS ENTREPRENEUR�Entrepreneur is human being who has dignity, self-respect values, sentiments, aspiration and dreams apart from economic status. If e analyses the business history of India and the persons who have emerged as successful entrepreneur namely TATA,Birla,Kirloskar,Ambani and T.V.Sundaram we can find out that there are some common characteristics echoic attribute to their success.���

  • HARD WORK

Most of the successful entrepreneur work had endlessly with their tedious, sweat-filled hours and preservance,revieve their business even from the verge of failure.

  • DESIRE FOR HIGH ACHIEVEMENT

The entrepreneur have strong desire to achieve high goals in business. The high achievement motive helps them to overcome the obstacles, suppress anxieties, repair misfortunes and devise adventures to Run a successful business.

Dr. K. Vanitheeswari ph. D, Assistant professor, PG and Research Department of Commerce C. P. A college Bodinayakanur

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  • HIGHLY OPTIMISTIC

The successful entrepreneur are not disturbed by the problems and they optimistically look forward for the future favorable to business.

  • INDEPENDENCE

The successful entrepreneur like to be independent and they not like the guidance of others in the matters of their business

  • FORESIGHT

The entrepreneurs visualize and predict the likely changes to place in the market, consumer attitude, technological development and take timely actions accordingly.

Dr. K. Vanitheeswari ph. D, Assistant professor, PG and Research Department of Commerce C. P. A college Bodinayakanur.

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  • GOOD ORGANISER

The various resources required for production are separate to each other. The entrepreneur with his ability brings together all the resources required for setting up enterprise and then produce goods.

  • INNOVATIVE

In order to satisfy the changing tastes of the consumers from to time, the entrepreneur initiate research and innovative activities to produce goods in accordance with market demand.

Dr. K. Vanitheeswari ph. D, Assistant professor, PG and Research Department of Commerce C. P. A college Bodinayakanur

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Thank you