Welcome to

The 1st MKT Open Call

3rd September 2025

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Who am I?

Kat Bonello

• 21 years old
• Born and raised in Malta; studying at the University of Malta
• VP MKT
• Fun Fact: I used to be a tour guide for the National Beer of Malta :)
• Fav hobbies: Reading + Cooking/Baking

Your turn!

Your Turn!

Tell us:

• Who are you? (name, age, ELSA group, anything else you’d like to share)
• A fun fact about yourself
• Your favorite hobby
• If you had to design a brand for any event in history, which event would it be and why?

Today’s Agenda

1. ELSA in a Nutshell
1. Some history, organs, regulations - all you need to know!
2. MKT in a Nutshell
• Regulations
• Tools to use
• Things to keep in mind
3. Open Calls discussion
4. Upcoming projects and their promotion
5. Communication Channels
6. Reminders
7. Q&A and Closing remarks

A guide to a smooth sailing open call

Some things to keep in mind:

• Respect the finger rules �(Google Meets speakers queue / chat)
• Ask questions!
• Be an active listener
• Be respectful & polite towards each other

ELSA in a Nutshell

History

• 1981: The Founding

ELSA was founded in Vienna, Austria, on May 4th, 1981. During the times of the Iron Curtain, five students coming from Austria, Hungary, Poland and West Germany saw the need to promote international cooperation and mutual understanding among law students on both West and East Europe.

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• 1984: The First Office

The first international office of ELSA was established in Oslo, Norway.

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• 1992: The Adoption of the Philosophy Statement

The philosophy statement of ELSA was adopted in Brussels, Belgium, on October 12th, 1992. Since then, the association has been envisaging “a just world in which there is respect for human dignity and cultural diversity.”

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This term….

45 YEARS OF ELSA!!!!!

The ELSA House

The International Board lives and works in the ELSA house, located at 239, Boulevard General Jacques, Brussels, Belgium.

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Everyone has the opportunity to visit the ELSA house by applying to organised events (TBBQ, Winter Cocktail) or applying for a study visit to the ELSA House. If you’re ever in Brussels, come say hi!

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ORGANS OF ELSA

Principal organs

The principal organs of ELSA are:

● the International Council

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● the International Board

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The International Council

The International Council consists of the Members of ELSA and is the supreme decision-making body of the association. The decisions of the International Council are binding on the entire ELSA Network.

Regularly, it convenes on an International Council Meeting (ICM) once in autumn, and once in spring every year. The next ICM (88th) will be held in Helsinki, Finland in November, organised by ELSA Finland.

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The International Board

The International Board is the supreme executive body of ELSA. Its tasks are to represent ELSA, to carry out and be responsible for the day-to-day running and management of ELSA, to promote and supervise ELSA’s fields of activities, to advance the aims and efficiency of ELSA as well as to execute and to implement the decision made by the International Council. The International Board exercises its executive power through Board Meeting decisions.

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The International Board

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President: Gabriel Marti

Secretary General: Lucie Nováková

Treasurer: Tommaso Giordano

Vice President in charge of Marketing: Kat Bonello

Vice President in charge of Academic Activities: Tasos Vavvas

Vice President in charge of Competitions: Inês Ribeiro

Vice President in charge of Professional Development: Hedin Indregård

Vice President in charge of Seminars and Conferences: Rodrigo Prelhaz

ELSA International Team

Marketing �Team

Eliška

Veselská

Elisabetta

Rossi

Assistants for Marketing

Jenny Schilpp

Director for Marketing

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Lea

Pöschl

Marta

Pilchak

Public Relations

Team

Maria Tsopra

Savina Trifonova

Assistants for Public Relations

Amelia Rachwał

Director for Public Relations

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Synergy

Team

Ana-Maria Tudor

Anna Maria Loizou

Editors for Synergy

Francisco Almeida Amaral

Director for Synergy

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Nadine Albers

Coordinator for the

45th Anniversary of ELSA Promotion

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Magazine started in 1987; now a blog where ELSA members can submit articles on their experiences and current affairs in the ELSA network!

Submit an article here!

For more information, email synergy@elsa.org

Knowledge Management

Team

Damjan Ristić

Somaya Belcaid

Assistants for Knowledge Management

Magda Cieszkowska

Director for Knowledge Management

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REGULATIONS

Regulations

• Statutes and Standing Orders
• International Council Meeting Decision Book
• Part 1: General
• Part 5: Marketing
• Code of Conduct

MKT Regulations

• Decision Book, Part 5: Marketing

If you want to get detailed information

• Check the Officers’ Portal where you can find:

- the Brand Book

- Handbooks <- Marketing Handbook is ESSENTIAL READING!!!!

- Guidelines

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Division: Supporting and Key Areas

Supporting Areas:

• BEE
• IM
• FM
• MKT

Key Areas:

• AA
• C
• PD
• S&C

KEY AREAS

(you’re gonna work with them a lot)

The Flagship Projects of ELSA

The Almost Flagship Projects of ELSA

MKT in a Nutshell

Promotion of ELSA

• Flagship Projects
• Other International Projects

But don’t panic! We’ve got you covered!

• MKT Kits
• Open Calls
• Individual Calls
• Marketing Handbook

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The Brand Book: Marketer’s Holy Book

If you don’t respect it….

The CI Police will find you… 👀

In reality:

• The Corporate Identity status around the Network will be checked by the MKT EIT
• If you are not sure, it’s always better to ask
• We will notify you we notice a violation being committed
• In case of serious violations (such as the usage of ELSA International’s logo) -> you may be asked to take the post down

… so please respect the Brand Book!

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For more specific information about MKT: join the ITM!

Remember to stay open & creative!

All within the limits ;)

Main goals for this year

• Close communication with the Network
• Making templates + brands more flexible
• Using photos featuring people during ELSA events - less stock photos!
• Accessible materials and training
• Short video content
• Strengthening our Community through Internal and External Efforts

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And your goals?

Your time to shine!

Share with us:

• The biggest goal you have for this year
• Your favorite project to promote (international or national)

How do we proceed with Open Calls?

Two options

Team structure

1. We set the same date and time every month or two and have a MKT Open Call then

Team flexibility

1. We organise “ad hoc” open Calls: �= Announcing the possible dates, voting on the best one in our group chat and having a MKT Open Call then

Besides general Open Calls we can and will have:

• Pre- and/or Post-ICM Open Calls
• Promotion Open Calls (if we need to go over the promotion of a specific projects
• Training/Workshop Open Calls

You choose!

Team structure: thumbs up

Team flexibility: thumbs down

You guys voted for the poll system!

Upcoming projects and their promotion

September Important Dates

• Helga Pedersen Moot Court Competition: 8th of September
• MKT Kit available!

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• John H. Jackson Moot Court Competition: 17th of September
• MKT Kit will be ready soon!

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• Delegations: First Open Call on the 29th September
• No MKT Kit but launch post will be shared with you in advance!

What do you think of having a Google Calendar for Promotion?

• Updated regularly, with the content that you’ll need to share and the date
• Usually, there’s also a MKT KIT there and the description for your post
• Dates might change

We decided to use a Google Calendar to list posting dates (which may change). Each month, I’ll send you a reminder of what we plan to post, and once a date is confirmed, I’ll notify you and update the calendar accordingly! I will share the calendar with you as soon as it is ready!

Communication Channels

Let’s stay in touch!

• Mailing list: elsa-mkt@elsa.org
• Whatsapp group
• Email: marketing@elsa.org

Questions?

Picture time!

THANK YOU!