20^th Century

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Submitted By: Rupvinder kaur

History

• For almost 80 years before India became independent in 1947.
• Three fifth of subcontinent was under British rule.
• The rest was divided into 565 autonomous states.

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Before the First World War

Fashions did not change very quickly. Men wore dark suits. They had short hair and moustaches were popular. Women wore long dresses with a very narrow waist. They had long hair.

In the 1910s

• Trousers : Striped trouser, straight cut trousers.
• Double breasted casual jackets and overcoats, velvet covered buttons and flap pockets.
• Shirts with variety of collars like stand collar, wing collar etc.
• Accessories : Neck tie and bows, gloves, walking sticks etc.

1920

• Fancy patterned pullovers in Scottish designs or cross way checks.
• Younger men favoured baggy trousers and stiff collared shirts.
• A variety of active wear garments for activities like golf, tennis etc.

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In the 1930s and 40s

Hair, dresses, and coats became longer again. Men’s fashion didn’t change very much. Men wore a suit, a tie and usually a hat, too. Moustaches went out of fashion.

In the 1950s

People were richer and teenagers spent a lot of money on clothes . Men wore long jackets in very bright colours and very tight trousers. Both men and women wore shoes with long pointed toes.

The 1960s

• For the first time in the twentieth century men had long hair – the famous Beatle haircut.
• Young men took blue jeans, denim and leather jackets sometimes with fur trimming.
• Suits with body shaping became fashionable throughout late 60s.
• A entry was the Nehru jacket based on traditional Indian jacket.

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In the 1970s

• Solid colour shirts, jacket, bell bottoms and gold chains were in fashion.
• Jeans become so tight.
• Single – breasted jackets with two buttons in velvet, checks etc. Were worn usually with bow tie, vest and contrasting trousers.
• Rainbow coloured sweaters and designer knitwear added glamour to menswear.

In the late 1980s and early 90s

Loose, casual clothes were in fashion-baggy trousers , a loose sweatshirt , and a baseball cap(usually black to front)Sports clothes like tracksuits were very fashionable too.

INTRODUCTION

This volume traces the history of fashion and costume during the twentieth century, a period that saw the most rapid and revolutionary changes in dress so far.

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Home –sewn clothing declined as mass-production techniques were introduced and people were able to buy cheap , factory-made clothes . Over the century , fashions for men ,women , and children became far less restrictive .This partly reflected changes in society, as rules about “polite” behaviour relaxed . People’s roles changed, too. Women campaigned for and won right to vote and play a more active role in society. Dress styles worn during previous centuries, when a wealthy woman’s role was mostly decorative were no longer appropriate.

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New synthetic materials meant that clothes could perform better in extreme or even hazardous environments. Clothes also became easier to care for. Some new materials were developed during the century’s many conflicts and wars; others were side effects of technological advances ,such as space travel.

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The biggest development of the twentieth century was the amazing improvement in global communications. Within decades of first powered flight , air travel became relationally cheap. More people were able to travel abroad ,encountering different forms of dress for the first time . Most importantly , the period saw the birth and development of cinema , television, and finally the Internet . These new media helped to spread all forms of culture, including fashion , straight into people’s homes . The

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Children Clothing

• Boys and girls wore the same clothes: Silk tunic

Coats

Pajamas

Waist coats with stone studded buttons

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Film Director Abbas

• In 1939 film director Abbas wrote a letter heading for greater understanding of the medium.
• India’s first silent feature film appeared in 1913.
• It was made by Dada sahib Phalke , the father of India cinema.
• It was based on a story from the epic, Maharashtra about the life of heroic king , Raja Harishchandra.

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