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Winning Public Affairs and Advocacy Campaigns

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Beth Miller

Miller Public Affairs Group�@millerpagroup

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Moderator

Speakers

Winning Public Affairs and Advocacy Campaigns

Elizabeth Hansell

Elevate Public Affairs�@lizhansell

Christiana Purves

Laurens Group�@cfpurves

Hilda Delgado

Actum�@hidelgado

Jill Alper

Alper Strategies & Media�@jillalper

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Working Outside of Partisan Politics

Elizabeth Hansell, Elevate Public Affairs

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Working Outside of Partisan Politics

Nonprofits

Municipalities, PIO

Corporate & Strategic Communications

Brand Management

Land Use, Entitlements & Development

Issue Advocacy

Association Management

Energy

Social Impact

Education

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Strategic media relations and communications support

    • Event support (100 Hours in a Car, All in for Housing, Sock Sentence), proactive media pitching (thrift stores, LA County Homeless count), op-eds, etc.
    • More than 170 media placements since Jan. 12, 2023

Thought leadership

    • Identify potential speaking opportunities for Hope to speak as the leaders in homeless services

Media training

    • Pre-interview briefings and spokesperson media training

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Project Launches: Thriving Transitions

    • Messaging development, press release

Campaign Storytelling

    • Development of a series of animated videos that show how food insecurity differently impacts segments of the population transitioning back to community differently, social media content and op-eds

Media relations

    • Pre-interview briefing and spokesperson media training
    • Campaign launch
    • Statewide media relations around the topic of each education video
    • Why CalFresh should be part of the transition process from jail or prison
    • How food insecurity impacts seniors transitioning back to community
    • How women are impacted during the transition process
    • Outreach to partners to secure stories and spokespeople

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Thank you.

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Beth Miller

Miller Public Affairs Group�@millerpagroup

​

Moderator

Speakers

Winning Public Affairs and Advocacy Campaigns

Elizabeth Hansell

Elevate Public Affairs�@lizhansell

Christiana Purves

Laurens Group�@cfpurves

Hilda Delgado

Actum�@hidelgado

Jill Alper

Alper Strategies & Media�@jillalper

#2023Pollies

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Beth Miller

Miller Public Affairs Group�@millerpagroup

​

Moderator

Speakers

Winning Public Affairs and Advocacy Campaigns

Elizabeth Hansell

Elevate Public Affairs�@lizhansell

Christiana Purves

Laurens Group�@cfpurves

Hilda Delgado

Actum�@hidelgado

Jill Alper

Alper Strategies & Media�@jillalper

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Leveraging Political Consulting Expertise:

Non-Partisan + Public Affairs Work

Hilda Marella Delgado,

Strategic Communications + Media

�STRATEGY EXECUTION OUTCOMES

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With new technology, social media and so much miscommunication, the Public Affairs Industry is changing.

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Today, industry lines are blurring.

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In order to win: voters, sales, new clients, or a job, you must be able to break through the noise by having a “moderate message” to meet people where they are in a culturally relevant way.

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Political Consultants bring priceless political insights to companies, organizations, and any ballot measure to help them find innovative solutions and craft “moderate” messaging that will make it easier to break through all the noise.

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The Value Political Consultants Bring to Public Affairs + Non-Partisan Work

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#1 Messaging

  • An overvalued part of a Public Affairs campaign is the messaging. A good Public Affairs strategy will have messaging and positioning that are interdependent of each other.
  • Messaging is critically important, and it will only increase over the years as the amount of “noise” in the media and miscommunication increases.
  • You can break through the noise by developing a well-thought-through message that speaks to both sides of the aisle.
  • Political consultants bring value because they are able to find a medium that resonates with voters and stakeholders.

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#2 Form your strategic team – “Select the right messengers”

  • Find the experts either within the campaign or within your company or organization to create ambassadors to bring validity to your message. Political consultants know the players.
  • Does it need to be a political or medical expert?
  • Does it need to be in-language?
  • Does it need to be a person of color?

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The Value Political Consultants Bring to Public Affairs + Non-Partisan Work

4 Best in Class Tools - How to Break Through the Noise, or be Part of the Noise!

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The Benefits of Public Affairs + Non-Partisan Work

# 3 Monitor and Test your message

  • Start socializing the information through 360 – Marketing Communications Campaign: PublicAffairs+Earned+Paid+Social+Digital
  • Is your non-partisan moderate message culturally relevant?
  • Are you meeting people where they are?

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NOTE: The Medium is the Message, although this is true in advertising, but with limited budgets and diverse audiences make sure your campaign has a “moderate” culturally relevant message that meets people where they are.

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The Benefits of Public Affairs + Non-Partisan Work

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# 4 Use Innovation – Don’t be Afraid to Crossover

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  • Always take an innovative approach to public affairs strategies.
  • Invent new tactics that will produce high impact results to your public affairs strategy.
  • Have a scorecard to focus on what matters: is it important?, will it influence?, is it an emergency? Is your non-partisan moderate message culturally relevant?
  • Mapping your stakeholder priorities
  • Are you meeting people where they are?
  • Time your Ground Game and your Air Game.
  • Follow the Money – Money is non-partisan!

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Sample Message: �What would Prop 28 - Arts & Music ballot initiative do?

  • Dedicates more than $900 million in additional funding to arts and music education in public schools – without raising taxes.
  • Increases arts and music education in every PreK-12 public school in California.
  • Has strong accountability and transparency measures, including requiring annual public reports from schools to verify the funds are spent as intended.
  • Improves equity with additional funding for schools that serve low-income families.

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The Benefits of Public Affairs + Non-Partisan Work = Winning!

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Go Win!

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