2024
CONTENT CALENDAR OVERVIEW
2
SPRING CONTENT THEMES
MARCH
SPRING BREAK: Spring break family vacation guides for all ages, kid-friendly attractions, theme parks, family-friendly museums & historic sites, beach rentals
SUSTAINABILITY: Eco-friendly practices at wineries & breweries, farm-to-table dining, green hotels & resorts, businesses with sustainable practices and products, digital detox
WOMEN’S HISTORY: Women-owned businesses, historically important women of Virginia
APRIL
OUTDOOR ACTIVITIES: Wildflower hikes, waterfall hikes, biking and hiking trails, state & national parks, camping, stargazing, stress-relieving outdoor experiences
FOOD: You-pick wildflowers, fruits, and vegetables, interactive farms, upscale foodie experiences
WINERIES: Governor’s Cup Gold Medal trail, sustainable wineries, wineries with stunning spring views
MAY
BEACH: Coastal vacation guides, beach hotels, resorts, & rentals, pet-friendly beaches
FAMILY VACATIONS: Road trips, summer vacation ideas, kid-friendly destinations, pet-friendly businesses, zoos & aquariums, hands-on historic sites, accessible travel
FESTIVALS: Music festivals, summer festivals, seasonal events, food & drink festivals
3
SUMMER CONTENT THEMES
JUNE
FOODIE EXPERIENCES: Best culinary destinations, city restaurant guides, outdoor dining, hands-on foodie experiences (oyster tours, farm tours, etc.)
AMERICAN HISTORY: Presidential history, historic sites, historic Virginians that influence American history, museums
OUTDOOR RECREATION: Summer hikes and bikes, kayaking, canoeing, SUP, tubing, swimming holes, fishing, golf, outdoor sports, accessible outdoor destinations
JULY
4TH OF JULY: Historic attractions for the 4th, fireworks, colonial history
WATERFRONT GETAWAYS: Rivers, lakes, beaches, coastal attractions, waterfront rentals, luxury rentals
FESTIVALS: Music festivals, seasonal festivals, weekend guides to festival areas, LGBTQ+ Festivals
AUGUST
CRAFT BEER: Craft breweries, seasonal flavors (pumpkin beers), breweries near hikes, craft beer towns
MOUNTAINS: Mountain retreats, state & national parks
SMALL TOWNS: Small town guides, local culture, regional guides, local shopping guides
4
FALL CONTENT THEMES
SEPTEMBER
LUXURY: Upscale resorts, oysters, wine, fine dining, shopping, glamping, luxury mountain retreats
SPIRITS: Distilleries, guide to bourbons & whiskeys, moonshine heritage, upscale spirits
SEASONAL ACTIVITIES: Apple picking, corn mazes, fall festivals, cider, pick-your-own flowers & seasonal produce
MUSIC: Appalachian music and heritage, fall concerts
OCTOBER
FALL FOLIAGE: Scenic drives, small towns, hiking, state & national parks, weekly foliage report
OFF-SEASON GETAWAYS: Coastal travel for less, small-town travel
WINE + CIDER: Harvest season, where to spot fall foliage at wineries, cideries
SEASONAL ACTIVITIES: Spooky theme parks, haunted sites, Halloween-themed destinations
NOVEMBER
OYSTERS: Oyster farms, sustainable oyster practices, where to order oysters, restaurants that serve fresh oysters, oyster trail
THANKSGIVING: Harvest, locally sourced produce, drinks, etc. for family meals, restaurants serving Thanksgiving meals, wines for your table
SEASONAL RETREATS: Cozy cabins, hotels & resorts for a relaxing fall getaway
5
WINTER CONTENT THEMES
DECEMBER
HOLIDAYS: Gift guides, festive decorations (hotels, restaurants, wineries, etc.), parades, light shows, shopping, holiday drinks & dining, tree farms, Colonial Holiday sites
NEW YEARS EVE: Hotels & resorts with NYE packages, First Day hikes, New Year’s resolutions, “What’s New” list w/ opening dates of businesses, bucket list for the New Year
OUTDOOR WINTER ACTIVITIES: Whale watching, winter hikes, wineries with heated seating
JANUARY
WINTER SPORTS: Skiing, snowboarding, ice skating, tubing, winter hikes
HEALTH + WELLNESS: Spas, hot springs, relaxation, healthy living, farm-to-fork dining, Mocktails & “Dry January”
AFFORDABLE LUXURY: Affordable hotels & resorts, value travel, packages & deals, family-friendly resorts
FEBRUARY
BLACK HISTORY MONTH: Black History attractions, Black-owned businesses, Civil Rights sites
ROMANCE: Romantic hotels & resorts, Valentine’s Day date night ideas, romantic restaurants
HISTORY: Presidential homes, where to experience Colonial history