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Sushi Huset:�Building a Digital Ordering Empire

From 1 Store to 3 via a Custom Online Ordering Platform & Organic Growth

Case Study 2025

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Who Is Sushi Huset?

Origins in Røa, Scaling to Høvik & Nesbru

Sushi Huset started with a single brick-and-mortar location in Røa. Despite exceptional product quality, the brand lacked the digital infrastructure to scale beyond its original neighborhood and reach its full potential.

1 → 3

Store Locations

Røa

Original Hub

Loyal

Customer Base

High

Growth Ambition

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The Challenge — The Digital Gap

Physical excellence hindered by a lack of digital tools

No Online Ordering

100% reliance on phone orders or third-party apps with high fees, limiting revenue and profitability.

No Digital Identity

No website that truly represented the brand or converted visitors into customers across locations.

Manual Operations

Expanding to Høvik and Nesbru was impossible without a unified, scalable digital system.

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Our Solution — A Fully Digital Ecosystem

We built a custom online ordering platform and a fully digital website to drive direct-to-consumer growth.

Custom Online Ordering Platform

A robust proprietary backend built to handle complex menus, multi-location logistics, and secure direct payments.

Fully Digital Website

A high-performance, mobile-first digital storefront designed for premium brand storytelling and high conversion.

Integrated Growth Engine

Organic content strategy (1M+ views) and targeted Google Ads funneling traffic directly to the owned platform.

The Core Strategy: By owning the entire digital ecosystem, Sushi Huset eliminated third-party dependency and maximized profit margins across all locations.

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The Build — A Proprietary Ordering Platform

A custom-built platform designed for speed, scale, and profitability

Direct Ordering

Customers order directly from Sushi Huset, eliminating third-party commissions and owning the customer relationship.

Multi-Location Hub

Unified management for Røa, Høvik, and Nesbru in one digital dashboard for streamlined operations.

Dynamic Menu Management

Real-time updates for prices, specials, and availability across all sites with a single click.

Seamless User Journey

Optimized ordering flow designed to take customers from landing page to checkout in under 60 seconds.

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Local Dominance — Google Ads & Search

Capturing local intent and funneling it to the platform

Targeted Google Ads

Capturing "sushi near me" searches in specific postal codes for Røa, Høvik, and Nesbru.

High-intent Keywords

Focusing on keywords that indicate immediate purchase intent to maximize conversion rates.

Direct Conversion

Ads link directly to the ordering platform's location-specific pages, bypassing the homepage.

ROI Tracking

Precise measurement of how digital spend converted into physical orders and revenue.

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Why Ownership Matters

A custom digital platform is the ultimate competitive advantage for modern restaurant brands.

Higher Margins

By building a proprietary platform, Sushi Huset eliminated 20-30% third-party commissions, ensuring every order contributes directly to the bottom line.

Brand Control

The website serves as a flagship digital store. Every interaction is branded, premium, and designed to convert visitors into loyal customers.

Infinite Scalability

The infrastructure is built for growth. Adding Store #4, #5, or #10 is as simple as a few clicks on the existing digital dashboard.

Strategic Advantage • Operational Excellence • Long-term Value

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Let's Build Your Digital Platform

Ready to own your platform and scale your brand with the same strategies we used for Sushi Huset?

Custom Platform

Digital Website

Growth Strategy

Multi-Site Scale