how often?
within a month your new charging cable tears apart.
or it simply stops working after couple of charges.
design-led consumer
electronics company
dekord combines modern design with durable engineering to deliver products that are both functional and visually appealing.
the philosophy
An Experience : Purchasing → Unboxing → Finishing → Functionality
market is flooded with
Massive Counterfeit & Fake Product Penetration
No Accountability from Sellers or Brands
No Strong Local Branding or Design Identity
Safety Risks Ignored in Everyday Products
Price to
Quality Imbalance
Spec Mismatch & False Marketing
market is flooded with
Counterfeit & Fake
No Accountability from Sellers or Brands
No Strong Local Branding or Design Identity
No Safety
Price to
Quality Imbalance
Spec Mismatch & False Marketing
market is flooded with
Counterfeit & Fake
No Accountability
No Strong Local Branding or Design Identity
No Safety
Price to
Quality Imbalance
Spec Mismatch & False Marketing
how we
solve your issues
True Specifications & Safety
Accountability
& supporting policies
Brand Resonance with genz
Price to offerings ratio
Custom Designs and colors
Redusing
plastic footprint
customize the way you like
next quarter
40-60
Billion PKR/Year
SAM
100-300
Million PKR/Year
SOM
250-350
Billion PKR/Year
TAM
market validation
400+ Individual Feedbacks from reddit
MINIMAL SEO AND WE ARE IN THE SEARH
PILOT VALIDATIN PERIOD : 300 Cables in 14 days
Orders being placed pre launch
Distributors from Rawalpindi, Peshawar & Karachi onboarded
business model
Direct on
Consumers
Direct on dekord’s website
MarketPlaces
Commerce
Daraz | Samaan
Telemart |
Alfa Mall
Retail Distribution
Dekord → Distributor → Retailer → Customer
Corporate Sales
Banks | Corporates | White Label
unit metrics
Indicator (per cable)
Selling Price In Market :
Price (in PKR)
manufactoring
Chinesee Imported : PKR 1000-1600
Local Brands :
PKR 800-1200
OUR RICE :
PKR 900
OUR MARGINS :
300% - 400%
77-97
packaging
35-45
Utilities at 15%
16-22
Customer Aquisition
150-200
278-364
*current
safe environment initiative
Transitioning to Complete Solar Powered Facility
Utilizing Recycled Plastic PVC granules to build cable outer jackets
Testing on replacing polyester braiding with recycled nylon
designed to reduce virgin plastic consumption by 100% in all external components.
pre investment forward projections
Asking for PKR 8.5 Million
Shariah Compliant CapEx for Fully Automatic Production Machines and Marketing Budget
Total of PKR 5 Million of CapEx will increase our production capacity from 5000 units per month to 35000 per month
Initial PKR 3.5 Million of Marketing and acquisition budget will help us achive the initial term.
Indicator (Machines)
Price (in PKR)
2 x Molding Machines
2 Million
1.5 Million
1 Million
0.5 Million
0.5 Million
2 x Soldering Machines
Braiding Machine
Auto Wire Cutter
2 x Testing Machines
post investment forward projections
line expansion
www.dekord.online
a team that can achieve
SUDAIS KHAN
FOUNDER & COO
PRODUCT DESIGNER
FOUNDER TCP
FOUNDER SKORDL
CMO
MBA DIGITAL
MARKETING
OUTREACH PARTNER
CUSTOMER ACQUISITION
CTO
PHD COMPUTATIONAL MATHERMATICS
FOUNDER FOSLX
HAMZA KHAN
OMER JAUHAR
AMNA SOHAIL