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FOR YOUR NOT-SO-SPECIAL SOMEONE

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THE CHALLENGE

Because of their insanely cheap items, Wish.com is not an ecommerce site that typically comes to mind for consumers who are trying to shop for gifts.

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THE INSIGHT

During the holidays, many gift purchases are made only out of obligation – they’re gifts people feel like they have to buy, rather than want to.

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THE IDEA

We’re going to turn Wish’s frugality into a positive, and position the site as the best place to shop when purchasing a gift you wish you didn’t have to get.

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HOW IT WORKS

Leading up to the holiday season, we’ll push our message where people are already shopping and most likely to be looking for a deal: online.

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WEBSITE FILTER

We’ll then create a filter on the website itself that helps identify the classic hard-to-shop-for recipients, and what popular items match those individuals.