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What is Science Says?

🎓 The only marketing newsletter, based on scientific evidence — not opinions. Each Tuesday we deliver a 3-minute, actionable summary of a research paper.

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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About the Science Says Team

Thomas McKinlay�Founder & CEO

Stefano Puntoni�Professor of Marketing, Wharton Business School Chief Advisor

Thomas is an ex-Googler who started Science Says in 2020 to make scientific research in marketing more accessible and practically useful.

The team consists of:

Experienced marketers
Academic Advisors and senior industry marketers (e.g. Amazon)
Marketing PhDs from top universities all around the world, such as:

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Why advertise on Science Says?

A valuable audience of experienced marketers and business owners

Targeted: joined voluntarily (with double opt-in) and can leave anytime
Relevant: here to find methods and tools to improve their marketing
Decision-makers: 70% of Science Says readers control or strongly influence a budget

Straight to the inbox, without the noise

Promote your product, content, or newsletter (see advice here)
You can even post a job, or look for respondents for your survey
Associate yourself with Science Says, a trusted science-based brand

❗Important: We may refuse sponsorships if they’re not of sufficient value to Science Says subscribers. Ads for low quality products and clickbait won’t be accepted.

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Newsletter metrics

Audience metrics

31,439

Subscribers

51%

Average unique open rate

16,000

Average unique views

4.5%

Average unique click rate

87%

From North America & Europe

70%

Decision-makers (of budget spending)

78%

Of readers have implemented at least one Science Says insight in their work

1 in 4 subscribers

Report constantly discovering new tools and services through Science Says

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Audience by professional specialization

Our subscribers work at some of the best companies out there:

Managers

Individual Contributors

32% Founder / Business Owner
22% Marketing Manager / Director / CMO

23% Marketer�(e.g. Product marketer, Content marketer)
23% Other (e.g. Designer, PM, Developer)

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Primary Sponsorship

You'll be featured at the start of the email 👉

Great for:

Capturing immediate attention and increasing brand awareness;
Building trust and credibility;
Generating high-quality leads.

Expect: 160-400 unique website visitors.

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Secondary Sponsorship

Get featured in the core of the email (example 👉)

Great for:

Achieving targeted exposure, surrounded by valuable content;
High-quality leads using lead magnets;
Campaigns with a lower budget.

Expect: 110-250 unique website visitors.

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Sponsorship Prices

	Primary Placement	Secondary Placement
Custom Bundle	As low as $1200 each email Contact us, minimum 8 placements or long-term partnership	As low as $500 each email Contact us, minimum 8 placements or long-term partnership
Pack of 4 🔥 POPULAR FOR FIRST-TIMERS	$1400 each email $5.6k total - Save $1,600	$650 each email $2.6k total - Save $1,000
Single Placement	$1800 for 1 email	$900 for 1 email

Note: You can mix primary and secondary placements to form bundles (minimum 4 placements in total). No refunds after booking. All prices are in USD. VAT not included (if applicable). Prices regularly increase with demand and subscriber growth.

Book now

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Some previous sponsors

"We got a higher than expected ROI, with solid leads that convert"

- Nikoletta Plantak, Sponsorships Manager, dofollow.io

“Thomas has an incredible understanding of his audience, which makes his suggestions spot-on for the content we should promote.

What truly stood out was the transparency throughout the collaboration. He kept us informed and aligned every step of the way. Working with him was a pleasure, I can’t recommend the Science Says newsletter highly enough!"

- Kevin Davidson, Campaign Marketing Manager, Storyblock

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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How the sponsorship works:

Contact thomas@sciencesays.com with your goals, and preferred dates (see availability 👉)

Complete payment to secure your ad slots

Collaborate with Thomas + team on the ad copy

Receive performance report after campaign

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Ad effectiveness tips

1) Give value

Science Says readers are here to grow and learn. Give them something of value (e.g. a report, tips, advice) and they will be more likely to engage with (and buy from) you.

2) Brand build

Play the long game. Most readers don’t know you. Selling straight away is like asking a stranger “Hi, I’m XYZ - want to marry me?”. Instead, appear regularly (e.g. every 2 weeks in Science Says + other places your audience hangs out in) and retarget website visitors. When they’re ready, they’ll buy.

3) Collaborate

We’ve worked on 150+ creatives for our sponsors. We know how to deliver your message effectively to our audience and are here to guide you to reach maximum impact with your creative.

Practical marketing insights based on research | Science Says | By Thomas McKinlay

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Ready to reach Science Says readers?

Reach out to Thomas with what you have in mind and we’ll get back to you soon.

Reach out

And subscribe to Science Says in case you haven’t already!

Practical marketing insights based on research | Science Says | By Thomas McKinlay