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Welcome, what are you looking for?

About Ariyh & metrics -> Click here to read more

Ariyh’s newsletter, audience, and metrics

Book a Primary Sponsorship -> Click here to read more

Top of email. Banner + text + CTA

Book a Secondary Sponsorship -> Click here to read more

Middle of email. Title + text + CTA

1st Sponsorship

Ad copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Banner

CTA

Title + Subtitle

Content

(Note: not at scale)

2nd Sponsorship

Ad copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

CTA

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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About Ariyh & Audience Metrics

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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What is Ariyh?

3-min practical insights 💡 based on the latest research from top business schools 🎓 to help businesses grow 📈

Founded and run by Thomas Mckinlay

Here are two example tips:

Perform 30%-100% better by A/B testing

Published: 22nd February 2022
Open rate: 47%
Email recipients: 8,511
Total views: 8,267 (similar to the total n° recipients)

High quality audio makes you sound smarter

Published: 15th April 2021
Open rate: 39%
Email recipients: 3,778
Total views: 72,689 (occasionally, tips go ‘viral’)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Why advertise on Ariyh?

A valuable audience of experienced marketers

Targeted: joined voluntarily (with double opt-in) and can leave anytime
Relevant: here to find methods and tools to improve their marketing
Decision-makers: most readers control or strongly influence a budget

Straight to the inbox, without the noise

Promote your product, content, or newsletter (see tips here)
You can even post a job, or look for respondents for your survey
Associate yourself with Ariyh, a trusted science-based brand

Important: Ariyh is audience first, sponsor second. I will refuse sponsorships if they’re not of sufficient value to Ariyh subscribers. Ads for low quality products and clickbait won’t be accepted.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Audience - Metrics (as of 29th August 2023)

Subscribers: 21,548
Unsubscribe rate: <0.5%
Average unique open rate: 52%
Newsletter Frequency: 1 per week

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Audience - Industry (based on audience research)

Ariyh is for experienced marketers and business owners, not beginners.

30% Marketers at Startups/SMBs (e.g. Carts Guru, Hubtype)
20% Startup/SMB owners (e.g. Woodwatch)
15% Marketing agency owners or professionals (e.g. Dapper Rhinos)
15% Marketers at large companies (e.g. P&G, Google, Nielsen)
10% Marketing professors, researchers, and business school students
10% Others (e.g. software engineers, designers)

It’s free to join. Subscribing requires double opt-in to ensure they are real emails.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Audience - Location

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Some examples of previous sponsors

Business School /�Research surveys

Market research SaaS

SEO & analytics Tools

Agency

"Very high quality audience. People that came from the sponsorship are still active users several months later"

Kate Zmeevskaia - Head of Marketing, Hypetrain

"We got a higher than expected ROI, with solid leads that convert"

Nikoletta Plantak - Sponsorships Manager, dofollow.io

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Primary Sponsorship

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Primary Sponsorship Creative

Shown at the start of the email (see example ->)

What you need to provide:

Small banner (1,300px width and 300px height; PNG or JPG; between 0.1MB and 0.5MB)
1 to 4 short sentences (can include links; max 400 characters total)
CTA button (max 40 characters, the shorter the better)
Links to use (with UTM tracking if you like)

Note: I’ll help you revise the copy for maximum impact

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Sponsorship Prices (September - December 2023)

Single sponsorship

1450 USD per email (+VAT, if applicable)

Pack of 4 (save $250 per email, use within 3 months):

1200 USD per email (+VAT, if applicable)

Booking more than 8?

Reach out for special custom offers

Note: Prices regularly increase according to subscriber growth. If you’re new to Ariyh, start with a pack of 4 so you can introduce yourself to Ariyh readers and test what resonated best. No refunds after booking.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Book in 3 easy steps

Step 1 - Reachout

Email thomas@ariyh.com
Explain your offering in a couple of sentences, so I can understand if it’s right for Ariyh
Which dates you would like to sponsor (see calendar ->)

Step 2 - Payment

Share your invoicing details
Complete the payment to confirm your slot (by bank transfer or card via Stripe)

Step 3 - Creative

Share the ad creative minimum 5 work days before the first email
Approve tweaks, if any

Can’t find the availability you want?

Check secondary sponsorships

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Secondary Sponsorship

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Secondary Sponsorship Creative

Shown in the middle of the email (see example ->)

What you need to provide:

Title (can include link; max 100 characters total)
1 to 4 short sentences (can include links; max 400 characters total)
CTA button (max 40 characters, the shorter the better)
Links to use (with UTM tracking if you like)

Note: Alternatively, you can choose to use a 1,300 x 300 px banner + copy (without title or CTA button)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Secondary Sponsorship Prices (September - December 2023)

Single sponsorship

600 USD per email (+VAT, if applicable)

Pack of 4 (save $150 per email, use within 3 months):

450 USD per email (+VAT, if applicable)

Booking more than 8?

Reach out for special custom offers

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Book in 3 easy steps

Step 1 - Reachout

Email thomas@ariyh.com
Explain your offering in a couple of sentences, so I can understand if it’s right for Ariyh
Which dates you would like to sponsor (see calendar ->)

Step 2 - Payment

Share your invoicing details
Complete the payment to confirm your slot (by bank transfer or card via Stripe)

Step 3 - Creative

Share the ad creative minimum 5 work days before the first email
Approve tweaks, if any

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Tips & additional info

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Ad effectiveness tips

1) Give value

Give before asking. Ariyh readers are here to grow and learn. Give them something of value (e.g. a report, tips, advice) and they will be more likely to engage with (and buy from) you.

2) Brand build

When possible, play the long game. Most readers don’t know you. Selling straight away is like asking a stranger “Hi, I’m XYZ - want to marry me?”. It doesn’t work like that.

Instead, appear regularly (e.g. every 2 weeks in Ariyh + other places your audience hangs out in) and retarget website visitors. When they’re ready, they’ll buy.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Web version of the newsletter

Emails also have a blog post version (example):

Your ad will also show there, for minimum 6 days
After that time, they can be removed at any moment
Some blogs go ‘viral’ and get up to 19x more reach (e.g. 3.7k emails -> 72k views)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay