Newsletter Sponsorship

by Thomas McKinlay

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Hi there, what are you looking for?

About Ariyh & metrics -> Click here to read more

Ariyh’s newsletter, audience, and metrics

Book a Primary Sponsorship -> Click here to read more

Top of email. Banner + text + CTA Availability from 20th Dec

Book a Secondary Sponsorship -> Click here to read more

Middle of email. Title + text + CTA Availability from 10th Jan

1st Sponsorship

Ad copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Banner

CTA

Title + Subtitle

Content

(Note: not at scale)

2nd Sponsorship

Ad copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

CTA

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

About Ariyh & Audience Metrics

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

What is Ariyh?

3-min practical insights 💡 based on the latest research from top business schools 🎓 to help businesses grow 📈

Founded, managed, and written by Thomas Mckinlay

Here are two example tips:

  • Perform 30%-100% better by A/B testing
    • Published: 22nd February 2022
    • Open rate: 47%
    • Email recipients: 8,511
    • Total views: 8,267 (similar to the total n° recipients)
  • High quality audio makes you sound smarter
    • Published: 15th April 2021
    • Open rate: 39%
    • Email recipients: 3,778
    • Total views: 72,689 (occasionally, tips go ‘viral’)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Why advertise on Ariyh?

  • A valuable audience of marketing professionals
    • Targeted: joined voluntarily (with double opt-in) and can leave anytime
    • Relevant: here to find methods and tools to improve their marketing
    • Decision-makers: most readers control or strongly influence a budget

  • Straight to the inbox, without the noise
    • Promote your product, content, or newsletter (see tips here)
    • You can even post a job, or look for respondents for your survey
    • Associate yourself with Ariyh, a trusted science-based brand

Important: Ariyh is audience first, sponsor second. I will refuse sponsorships if they’re not of sufficient value to Ariyh subscribers. Ads for low quality products and clickbait won’t be accepted.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Audience - Metrics (as of 6th October 2022)

  • Subscribers: 14,241
  • Unsubscribe rate: <0.5%
  • Average unique open rate: 43%
  • Newsletter Frequency: 1 per week

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Audience - Industry (based on audience research)

Ariyh is for experienced marketers and business owners, not beginners.

  • 30% Marketers at Startups/SMBs (e.g. Carts Guru, Hubtype)
  • 20% Startup/SMB owners (e.g. Woodwatch)
  • 15% Marketing agency owners or professionals (e.g. Dapper Rhinos)
  • 15% Marketers at large companies (e.g. P&G, Google, Nielsen)
  • 10% Marketing professors, researchers, and business school students
  • 10% Others (e.g. software engineers, designers)

It’s free to join. Subscribing requires double opt-in to ensure they are real emails.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Audience - Location

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Examples of previous sponsors

Business School

Market Research Tool

SEO Tool

Videoconference Software

Newsletter for Writers

Digital Development Agency

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Primary Sponsorship

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Primary Sponsorship Creative

Shown at the start of the email (see example ->)

What you need to provide:

  • Small banner (1,300px width and 300px height; PNG or JPG; between 0.1MB and 0.5MB)
  • 1 to 4 short sentences (can include links; max 400 characters total)
  • CTA button (max 40 characters, the shorter the better)
  • Links to use (with UTM tracking if you like)

Note: I’ll help you revise the copy for maximum impact

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Sponsorship Prices (November 2022 - March 2023)

  • Single email
    • 1450 USD per email (+VAT, if applicable)
  • Pack of 4 emails (save $250 per email, use within 3 months):
    • 1200 USD per email (+VAT, if applicable)
  • Need more than 4 emails?

Note: Prices will regularly increase according to subscriber growth. No refunds after booking. If you are unsure of how your offer performs with Ariyh’s audience start small with 1-2 emails then scale it up later.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Book in 3 easy steps

  • Step 1 - Reachout
    • Email thomas@ariyh.com
    • Explain your offering in a couple of sentences, so I can understand if it’s right for Ariyh
    • Which dates you would like to sponsor (see calendar ->)

  • Step 2 - Payment
    • Share your invoicing details
    • Complete the payment within 1 week to confirm your slot (by bank transfer or card via Stripe)

  • Step 3 - Creative
    • Share the ad creative minimum 5 work days before the first email
    • Approve tweaks, if any

Can’t find the availability you want?

Check the secondary sponsorships

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Secondary Sponsorship

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Secondary Sponsorship Creative

Shown in the middle of the email (see example ->)

What you need to provide:

  • Title (can include link; max 100 characters total)
  • 1 to 4 short sentences (can include links; max 400 characters total)
  • CTA button (max 40 characters, the shorter the better)
  • Links to use (with UTM tracking if you like)

Note: Alternatively, you can choose to use a 1,300 x 300 px banner + copy (without title or CTA button)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Secondary Sponsorship Prices (November 2022 - March 2023)

  • Single email
    • 600 USD per email (+VAT, if applicable)
  • Pack of 4 emails (save $150 per email, use within 3 months):
    • 450 USD per email (+VAT, if applicable)
  • Need more than 4 emails?

Note: Prices will regularly increase according to subscriber growth. No refunds after booking. If you are unsure of how your offer performs with Ariyh’s audience start small with 1-2 emails then scale it up later.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Book in 3 easy steps

  • Step 1 - Reachout
    • Email thomas@ariyh.com
    • Explain your offering in a couple of sentences, so I can understand if it’s right for Ariyh
    • Which dates you would like to sponsor (see calendar ->)

  • Step 2 - Payment
    • Share your invoicing details
    • Complete the payment within 1 week to confirm your slot (by bank transfer or card via Stripe)

  • Step 3 - Creative
    • Share the ad creative minimum 5 work days before the first email
    • Approve tweaks, if any

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Tips & additional info

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Ad effectiveness tips

1) Give value

Give before asking. Ariyh readers are here to grow and learn. Give them something of value (e.g. a report, tips, advice) and they will be more likely to engage with (and buy from) you.

2) Brand build

When possible, play the long game. Most readers don’t know you. Selling straight away is like asking a stranger “Hi, I’m XYZ - want to marry me?”. It doesn’t work like that.

Instead, appear regularly (e.g. every 2 weeks in Ariyh + other places your audience hangs out in) and retarget website visitors. When they’re ready, they’ll buy.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

Web version of the newsletter

Emails also have a blog post version (example):

  • Your ad will also show there, for minimum 14 days
  • After that time, I reserve the right to remove it
  • Some blogs go ‘viral’ and get up to 19x more reach (e.g. 3.7k emails -> 72k views)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay