Newsletter Sponsorship Deck
by Thomas McKinlay
Practical marketing insights based on research | Science Says | By Thomas McKinlay
What is Science Says?
🎓 The only marketing newsletter, based on scientific evidence — not opinions. Each Tuesday we deliver a 3-minute, actionable summary of a research paper.
Practical marketing insights based on research | Science Says | By Thomas McKinlay
About the Science Says Team
Thomas McKinlay�Founder & CEO
Stefano Puntoni�Professor of Marketing, Wharton, Upenn �Chief Advisor
Thomas is an ex-Googler who started Science Says in 2020 to make scientific research in marketing more accessible and practically useful.
The team consists of:
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Why advertise on Science Says?
❗Important: We may refuse sponsorships if they’re not of sufficient value to Science Says subscribers. Ads for low quality products and clickbait won’t be accepted.
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Newsletter metrics
Audience metrics
30,907
Subscribers
51%
Average unique open rate
16,000
Average unique views
4.5%
Average unique click rate
87%
From North America & Europe
70%
Decision-makers (of budget spending)
78%
Of readers have implemented at least one Science Says insight in their work
1 in 4 subscribers
Report constantly discovering new tools and services through Science Says
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Audience by professional specialization
Our subscribers work at some of the best companies out there:
Managers
Individual Contributors
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Primary Sponsorship
You'll be featured at the start of the email 👉
Great for:
Expect: 160-400 unique website visitors.
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Secondary Sponsorship
Get featured in the core of the email (example 👉)
Great for:
Expect: 110-250 unique website visitors.
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Sponsorship Prices
| Primary Placement | Secondary Placement |
Custom Bundle | As low as $1200 each email Contact us, minimum 8 placements or long-term partnership | As low as $500 each email Contact us, minimum 8 placements or long-term partnership |
Pack of 4 🔥 POPULAR FOR FIRST-TIMERS | $1400 each email $5.6k total - Save $1,600 | $650 each email $2.6k total - Save $1,000 |
Single Placement | $1800 for 1 email | $900 for 1 email |
Note: You can mix primary and secondary placements to form bundles (minimum 4 placements in total). No refunds after booking. All prices are in USD. VAT not included (if applicable). Prices regularly increase with demand and subscriber growth.
Book now
Practical marketing insights based on research | Science Says | By Thomas McKinlay
What other sponsors say
“Thomas has an incredible understanding of his audience, which makes his suggestions spot-on for the content we should promote.
What truly stood out was the transparency throughout the collaboration. He kept us informed and aligned every step of the way. Working with him was a pleasure, I can’t recommend the Science Says newsletter highly enough!"
— Kevin Davidson, Marketing Manager, Storyblok
“We had a pretty great experience with Science Says:
.
1. The placements are affordable. For a newsletter of this calibre.
2. 4 secondary placements drove 500+ people to the site who had an average scroll depth of 92%.
3. Plus, we also added 150 new medium-fit contacts to our database
- — Trina Moitra, CMO, Convert.com
"By far the biggest spike in high quality website traffic I received when launching my book"
— Sorin Patiline, author of the “Marketing Effectiveness”
"We got a higher than expected ROI, with solid leads that convert"
— Nikoletta Plantak, Sponsorships Manager, dofollow.io
4 secondary placements
One primary placement
30+ secondary placements
40+ primary placements
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Examples of previous sponsors
Practical marketing insights based on research | Science Says | By Thomas McKinlay
How the sponsorship works:
Contact thomas@sciencesays.com with your goals, and preferred dates (see availability 👉)
Complete payment to secure your ad slots
Collaborate with Thomas + team on the ad copy
Receive performance report after campaign
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Practical marketing insights based on research | Science Says | By Thomas McKinlay
Ad effectiveness tips
1) Give value
Science Says readers are here to grow and learn. Give them something of value (e.g. a report, tips, advice) and they will be more likely to engage with (and buy from) you.
2) Brand build
Play the long game. Most readers don’t know you. Selling straight away is like asking a stranger “Hi, I’m XYZ - want to marry me?”. Instead, appear regularly (e.g. every 2 weeks in Science Says + other places your audience hangs out in) and retarget website visitors. When they’re ready, they’ll buy.
3) Collaborate
We’ve worked on 150+ creatives for our sponsors. We know how to deliver your message effectively to our audience and are here to guide you to reach maximum impact with your creative.
Practical marketing insights based on research | Science Says | By Thomas McKinlay
Ready to reach Science Says readers?
Reach out to Thomas with what you have in mind and we’ll get back to you soon.
Reach out
Subscribe
And subscribe to Science Says in case you haven’t already!
Practical marketing insights based on research | Science Says | By Thomas McKinlay