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Newsletter Sponsorship Deck

by Thomas McKinlay

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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What is Ariyh?

🎓 The research-based marketing newsletter

Each newsletter is a 3-min summary of a research paper

Founded and run by Thomas Mckinlay. Two examples:

  • Rounded CTA buttons drive more clicks
    • Published: 9th April 2024
    • Open rate: 48%
    • Total opens: 23,422
  • How incentives boost reviews
    • Published: 20th February 2024
    • Open rate: 53,3%
    • Total opens: 30,778

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Why advertise on Ariyh?

  • A valuable audience of experienced marketers and business owners

    • Targeted: joined voluntarily (with double opt-in) and can leave anytime
    • Relevant: here to find methods and tools to improve their marketing
    • Decision-makers: 70% of Ariyh readers control or strongly influence a budget

  • Straight to the inbox, without the noise

    • Promote your product, content, or newsletter (see advice here)
    • You can even post a job, or look for respondents for your survey
    • Associate yourself with Ariyh, a trusted science-based brand

❗Important: We may refuse sponsorships if they’re not of sufficient value to Ariyh subscribers. Ads for low quality products and clickbait won’t be accepted.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Newsletter metrics

Audience metrics

28,036

Subscribers

49%

Average unique open rate

14,000

Average unique views

4.5%

Average unique click rate

87%

From North America & Europe

70%

Decision-makers (of budget spending)

78%

Of readers have implemented at least one Ariyh insight in their work

1 in 4 subscribers

Report constantly discovering new tools and services through Ariyh

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Audience by professional specialization

Our subscribers work at some of the best companies out there:

Managers

Individual Contributors

  • 32% Founder / Business Owner
  • 22% Marketing Manager / Director / CMO
  • 23% Marketer(e.g. Product marketer, Content marketer)
  • 23% Other (e.g. Designer, PM, Developer)

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Primary Sponsorship

You'll be featured at the start of the email (example 👉)

Great for:

  • Capturing immediate attention and increasing brand awareness;
  • Building trust and credibility;
  • Generating high-quality leads.

Expect: 160-400 unique website visitors.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Secondary Sponsorship

Get featured in the core of the email (example 👉)

Great for:

  • Achieving targeted exposure, surrounded by valuable content;
  • High-quality leads using lead magnets;
  • Campaigns with a lower budget.

Expect: 110-250 unique website visitors.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Sponsorship Prices

Primary Placement

Secondary Placement

Pack of 10 - Campaign Sprint

💰 BEST VALUE

$10,000 ($1,000 x 10 emails)

$4,000 ($400 x 10 emails)

Pack of 4 - Testing Bundle

🔥 MOST POPULAR

$4,800 ($1,200 x 4 emails)

$1,800 ($450 x 4 emails)

Single Placement

$1,450 ($1,450 x 1 email)

$600 ($600 x 1 email)

Want to book more than 10? Reach out for special offers

Note: You can mix primary and secondary placements to form bundles (minimum 4 placements in total). No refunds after booking. All prices are in USD. VAT is not included (if applicable). Prices regularly increase with demand and subscriber growth.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Some examples of previous sponsors

"We got a higher than expected ROI, with solid leads that convert"

Nikoletta Plantak - Sponsorships Manager, dofollow.io

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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How the sponsorship works:

Contact thomas@ariyh.com with your goals, and preferred dates (see availability 👉)

Complete payment to secure your ad slots

Collaborate with Thomas + team on the ad copy

Receive performance report after campaign

1.

2.

3.

4.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Ad effectiveness tips

1) Give value

Ariyh readers are here to grow and learn. Give them something of value (e.g. a report, tips, advice) and they will be more likely to engage with (and buy from) you.

2) Brand build

Play the long game. Most readers don’t know you. Selling straight away is like asking a stranger “Hi, I’m XYZ - want to marry me?”. Instead, appear regularly (e.g. every 2 weeks in Ariyh + other places your audience hangs out in) and retarget website visitors. When they’re ready, they’ll buy.

3) Collaborate

We’ve worked on 150+ creatives for our sponsors. We know how to deliver your message effectively to our audience and are here to guide you to reach maximum impact with your creative.

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay

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Ready to reach Ariyh readers?

Reach out to Thomas with what you have in mind and we’ll get back to you soon.

Reach out

Subscribe

And subscribe to Ariyh in case you haven’t already!

Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay