Newsletter Sponsorship
by Thomas McKinlay
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Welcome, what are you looking for?
About Ariyh & metrics -> Click here to read more
Ariyh’s newsletter, audience, and metrics
Book a Primary Sponsorship -> Click here to read more
Top of email. Banner + text + CTA
Book a Secondary Sponsorship -> Click here to read more
Middle of email. Title + text + CTA
1st Sponsorship
Ad copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Banner
CTA
Title + Subtitle
Content
(Note: not at scale)
2nd Sponsorship
Ad copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CTA
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
About Ariyh & Audience Metrics
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
What is Ariyh?
3-min practical insights 💡 based on the latest research from top business schools 🎓 to help businesses grow 📈
Founded and run by Thomas Mckinlay
Here are two example tips:
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Why advertise on Ariyh?
Important: Ariyh is audience first, sponsor second. I will refuse sponsorships if they’re not of sufficient value to Ariyh subscribers. Ads for low quality products and clickbait won’t be accepted.
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Audience - Metrics (as of 29th August 2023)
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Audience - Industry (based on audience research)
Ariyh is for experienced marketers and business owners, not beginners.
It’s free to join. Subscribing requires double opt-in to ensure they are real emails.
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Audience - Location
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Some examples of previous sponsors
Business School /�Research surveys
Market research SaaS
SEO & analytics Tools
Agency
"Very high quality audience. People that came from the sponsorship are still active users several months later"
Kate Zmeevskaia - Head of Marketing, Hypetrain
"We got a higher than expected ROI, with solid leads that convert"
Nikoletta Plantak - Sponsorships Manager, dofollow.io
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Primary Sponsorship
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Primary Sponsorship Creative
Shown at the start of the email (see example ->)
What you need to provide:
Note: I’ll help you revise the copy for maximum impact
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Sponsorship Prices (September - December 2023)
Note: Prices regularly increase according to subscriber growth. If you’re new to Ariyh, start with a pack of 4 so you can introduce yourself to Ariyh readers and test what resonated best. No refunds after booking.
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Book in 3 easy steps
Can’t find the availability you want?
Check secondary sponsorships
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Secondary Sponsorship
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Secondary Sponsorship Creative
Shown in the middle of the email (see example ->)
What you need to provide:
Note: Alternatively, you can choose to use a 1,300 x 300 px banner + copy (without title or CTA button)
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Secondary Sponsorship Prices (September - December 2023)
Note: Prices regularly increase according to subscriber growth. If you’re new to Ariyh, start with a pack of 4 so you can introduce yourself to Ariyh readers and test what resonated best. No refunds after booking.
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Book in 3 easy steps
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Tips & additional info
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Ad effectiveness tips
1) Give value
Give before asking. Ariyh readers are here to grow and learn. Give them something of value (e.g. a report, tips, advice) and they will be more likely to engage with (and buy from) you.
2) Brand build
When possible, play the long game. Most readers don’t know you. Selling straight away is like asking a stranger “Hi, I’m XYZ - want to marry me?”. It doesn’t work like that.
Instead, appear regularly (e.g. every 2 weeks in Ariyh + other places your audience hangs out in) and retarget website visitors. When they’re ready, they’ll buy.
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay
Web version of the newsletter
Emails also have a blog post version (example):
Practical marketing insights based on research | Ariyh.com | By Thomas McKinlay