Goals | Organizational Considerations | Constituents, Allies, and Opponents | Targets | Tactics | ||||
1. List the long-term objectives of your campaign. 2. State the intermediate goals for this issue campaign. What constitutes victory? How will the campaign • Win concrete improvement in people's lives? • Give people a sense of their own power? • Alter the relations of power? 3. What short-term or partial victories can you win as steps toward your long-term goal? | 1. List the resources that your organization brings to the campaign (money, number of staff, facilities, reputation, canvass, etc.) What is the budget, including in-kind contributions, for this campaign? 2. List the specific ways in which you want your organization to be strengthened by this campaign. Fill in numbers for each: • Expand leadership group • Increase experience of existing leadership • Build membership base • Expand into new constituencies • Raise more money 3. List internal problems that must be considered if the campaign is to succeed. | 1. Who cares about this issue enough to join in or help the organization? • Whose problem is it? • What do they gain if they win? • What risks are they taking? • What power do they have over the target? • With which groups are they organized? 2. Who are your opponents? • What will your victory cost them? • What will they do/spend to oppose you? • How strong are they? • How are they organized? | A target is always a person. It is never an institution or elected body. 1. Primary Targets • Who has the power to give you what you want? • What power do you have over them? 2. Secondary Targets • Who has power over the people with the power to give you what you want? • What power do they have? | For each target, list the tactics that each constituent group can best use to make its power felt. Tactics must be • In context. • Flexible and creative. • Directed at a specific target. • Make sense to the membership. • Be backed up by a specific form of power. Tactics include • Media events • Actions for information and demands • Public hearings • Strikes • Voter registration and voter education • Lawsuits • Accountability sessions • Elections • Negotiations | ||||
Goals | Organizational Considerations | Constituents, Allies, and Opponents | Targets | Tactics | ||||
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Goals | Organizational Considerations | Constituents, Allies, and Opponents | Targets | Tactics | |||||
Pass the Good Food Purchasing Policy in Chicago Public Schools By winning GFPP in CPS we will:
| FCWA: Jose 10 hours/week; Rachel 20 hours/week. CFPAC: Rodger 25 hours/week Volunteers/interns: James 15 hours/week; Abby 15 hours/week Other resources: Office space across the street from City Hall. _________________________ High visibility: Issue media & local media coverage; Will put CFPAC on map with local funders Create buzz nationally being second city to win GFPP Build lasting relationships between organizations and sectors that have not traditionally worked together; | Constituents: Core: CFPAC, FCWA, LVEJO, GGE, UGC, AUA, ASPCA, FTC Broader coalition: See full list here Allies: Chicago Fed of Labor Illinois Environmental Council Opponents: Illinois Farm Bureau Chicago Restaurant Association |
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