Minor Project: Instagram Content Creation
Social Media Marketing
Urvashi Bajpai
List of Tasks
How to use this PPT Template: Watch a Demo Video
Content Plan - Sudathi
Theme of the Campaign | Creating social media content to promote Sudhathi sarees |
Goal of the Campaign | Getting people to buy the product for the festive season |
Key message of the Campaign | Come participate in India’s Most affordable sarees |
Target Audience | Women 20–50 age group, College girls, corporate professionals, influencer, fashion lovers, bride-to-be, gift buyers |
Resource Required | Reel editor, Graphic Designers, Photographer, Fashion artist, Makeup Artist, Models, Influencers, Videographer, Social Media Manager, Copywriter |
Link for the Account/Page |
Day | Daily Objective | Captions for the day | Storytelling Format |
Day 1 | Awareness + Sales | This Ganesh Chaturthi,step into traditional into ease,�Wide range with new collection�Sarees starting @599 | Static Post introducing campaign with festive backdrop + brand USPs�Story : This festival are full of emotions and blessings, gift your family with all the love |
Day 2 | Engagement + Sales | “Which saree will you wear this Ganesh Chaturthi? A) Paithani saree B) Banarasi Saree C) Kanjivaram Saree | Carousel with Poll Introducing different 3-4 sarees and then a poll to get response people are loving which sarees more.�Story : No more worries about the budget, we have wide range of affordable sarees |
Day 3 | Awareness + Sales | This Festive season wear sarees “Festive styling with formal wear sarees” light weight easy to manage | Carousel Different sarees showcase for working professionals�Story: Are you still confused about your festive look no more stress come and check our formal sarees collection look presentable at work with comfort |
Day 4 | Awareness + Sales | Did you know how to drape a saree? �If not we are here to help you out with our ready-to-wear sarees | Carousel or reel introducing different photos or a reel to showcase who to wear a ready to wear saree�Story: Dresses-up Traditionally this festive season |
Day 5 | Unique Feature Highlight + Sales | “Yes, our sarees have POCKETS! Carry your essentials in style this festive season.” | Static Post Introducing pocket in the ready to wear sarees�Story : No need to carry hand bang or find a person to hold your phone or lipstick , you carry by self |
Day 6 | Awareness + Sales | Worried about last minute blouse stitching�No more worries check out our essentials | Carousel Women stressed about an unstitched blouses�She is smiling after finding matching blouses � |
Day 7 | Sales | Hey whats others love’s maybe you can also love the same.�Our best selling product are getting out of stock be quick don’t feel regret later, grab it now | Carousel Are you still confused what to buy this festive season Check our fast selling items, limited stock available grab your before it’s out of stock |
Sudathi Sarees
Day | Link for the Content |
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Day 7 |
Sudathi Sarees
Notes