Year 9 �UNIT 1 DESIGN
You will be exploring Typography, Composition and Pattern to design a Toi Kupu dictionary cover, your name for your Art workbook (sketchbook), or a Whakatauki poster.
Teacher note:
This presentation is not intended to be taught as a whole unit of work. Slides and activities can be selected to suit your students or might be used as starting points to develop further learning activities for your classroom.
Illustration: Chloē Reweti https://chloereweti.com/work
Objectives
Using your chosen kupu, you will be designing a dictionary cover, your name for your Art workbook (sketchbook) cover or a whakatauki poster.
Outcome
Let's explore elements of text….
Illustration: Johnson Witihera, Tangiwha Series https://www.johnsonwitehira.studio/tangiwha
Main Font Families
Although there are millions of font styles these can be divided into four main categories:
Sans Serif Fonts
modern, clean, and minimalist typefaces characterized by the absence of small decorative strokes (called "serifs") at the ends of letter strokes. Derived from the French word "sans" (meaning "without"), they are highly legible on screens, offering a straightforward, uncluttered aesthetic suitable for digital interfaces and contemporary design
Serif Fonts
Serif Fonts are typefaces characterized by small lines, strokes, or "feet" attached to the end of larger strokes in a letter. Originating from Roman stone carving, these decorative additions are designed to guide the reader's eye along a line of text, making them ideal for long-form, printed materials like books, newspapers, and magazines
Script Fonts
Script fonts are typefaces based on the fluid, varied strokes of handwriting, often featuring connected letters and a personal, elegant, or casual feel. They mimic traditional calligraphy or modern handwriting, offering charm and personality to designs. Due to their stylistic nature, they are best suited for headlines, invitations, and logos rather than long, body-text passages
Display Fonts
Display fonts are designed to grab attention, making them ideal for headlines, titles, and cover accents rather than long, immersive passages of text. Unlike body fonts that prioritize readability, display fonts often feature more "flair," distinct styles, or a decorative nature that sets a specific tone, such as sophisticated, modern, or whimsical.
Anatomy of a typeface�
Exercise 01
Learning Objective:
Practise constructing a range of typefaces using structured lines
Write your name four times using different styles each time
When you are finished label the font family and write its characteristics
Task
Worksheet
You can add illustrations alongside if you wish to.
Examples
Exercise 02
Learning Objective:
Explore word and meaning using text
Using a variety of fonts, effects colour and size, illustrate the meanings in three of the following word combinations:
Old / New
Serious / Silly
Loud / Quiet
Beautiful / Ugly
Strong / Weak
Fit / Lazy
Natural / Man Made
Rich / Poor
Reality / Fantasy
Word combinations
Thaqif Syarafuddin: Typography Design Journal https://thaqifdesigns.blogspot.com/p/blog-page_70.html
Go to https://maorifonts.com/
Find inspiration and practise �writing your name / Kupu
MORE OPTIONS! Experiment with fonts to find one you like
ADDITIONAL LEARNING TO CONSIDER
Hierarchy
Readability
Legibility
Kerning
Tracking
Orphans
Widows
Spacing
Size
Weight
Baseline
Practise text drawing……
Exercise 03
Learning Objective:
Explore text using a range of shape formats
Task
Fill in three shapes with your name or other words
In the remaining space do a text shape design to illustrate an animal, food or something of your own choosing.
Try other forms
Raewyn Harris, Cover/Poster Ideas
Dan Flemming, Word Animals
Ji Lee, Word as Image.
Exercise 04
Learning Objective:
Create nameplate using geometric shapes
Task
Extension Activity
Task
Exercise 05:
Stylise your letterforms
Looking at whakatauki/ proverbs….
Exercise 06:
Investigate Whakatauki-Proverbs
Task
Select one to create . . .
He waka eke noa
We’re all in this together
Kia kaha, kia maia, kia manawanui
Be strong, be brave, be steadfast
Okea ururoatia
Keep fighting
Me manawa tītī
Keep going and don't give up
Whāia te iti kahurangi, ki te tuohu koe,
me he maunga teitei
Seek the treasure that you value most dearly
Kei ōu ringaringa te ao
The world is yours
Toku toa, he toa rangatira
My courage is inherited
Tama tū tama ora; tama noho tama mate
He who stands lives, he who sits, perishes
New Zealand Curriculum Resource.
Explore Ideas
Task
Consider: �Font �Size/scale�Layout/Placement�Overlapping �Shape/s�Positive/Negative
Your final design could include images, but text should be the dominant feature.
Looking at posters…
Posters
Posters should grab the viewers attention. They also need to convey their message. They convey the tone, mood and style of the message or product.
Although this poster explores text and image with a high level of skill, it does not quite convey the meaning of the proverb. This is because one word fails in conveying the tone of the message. Here the word ‘iti meaning small is scaled up too large.
More examples of Kell Sunshine’s lettering https://kellsunshine.com/lettering
The intent of your poster should be clear
Kell Sunshine
Making your poster…
Colour
For more information
There are many other ways to show the intent of your poster through colour. Look carefully at the exemplars
You can explore colour palettes to select the colours that work best for the effect you want.
Fill in the colours you will be using together
Download the colour wheel
If you are going to work HANDMADE:
Practise with selected words.
Try 3 different styles of letterforms, changing colour and media each time.
Insert evidence of your handmade type exploration into your workbook.
If you are going to work Digitally:
Using a selected programme on your computer, type out the Te Reo Māori version of your word.
Develop and refine your design
Task:
Select your best designs and draft up again to make any further adjustments to improve the design.
For example, you may choose to change the scale or placement of some of the words. Or you might decide to include an image.
You might use free online apps to explore layout options.
https://express.adobe.com/ https://www.canva.com/ https://www.photopea.com/
Task
CONSIDER THE FOLLOWING . . .
Using a font generated from the computer (Canva or PhotoPea) - what font will be clear, easy to read but still link to the meaning you are wanting to convey with your poster?
Planning… and preparation
Planning…
CONSIDER THE FOLLOWING . . .
If you are planning on using existing Kowhaiwhai Patterns, or if you are wanting to develop some of your own – you might wish to utilise some of the following resources.
Emma Jane Ormsby : ANZAAE Digital Hui
https://anzaae.nz/collections/emma-jane-ormsby-ngati-maniapoto-ngati-porou-pakeha/
https://www.youtube.com/watch?v=_gaFUpt5LHA
Te Papa : Creating abstract art forms from nature
Auckland Museum : Kōwhaiwhai Tuturu Māori Education Kit
https://maori-arts.com/securesite/MMA/Maori_02Kowhaiwhai.pdf
Chloē Reweti
https://chloereweti.com/te-papa-tongarewa
Shane Hansen
Weston Frizzell
Inspo
Or select kupu or your own meaningful saying
TYPE
BASED
INSPO
You could use collage and mixed media
TYPE
BASED
INSPO
TYPE
BASED
INSPO
Plan your ideas here
- transfer onto good paper for the final version
(Highlight the Whakatauki or Kupu you are going to use)
What does your selected Whakatauki or kupu mean to you?
What do you want someone looking at your poster to see/ feel?
What imagery (subject matter) will you use to represent this (make a list)?
Why have you chosen this? What colour palette will you use? What effect do you want it to have?
Select from any of the following media to create the imagery for your A4 Poster:
Pencil, Pen, Coloured Pencil, Watercolour, Photographs (own or Creative Commons)
Make some quick sketches on your planning doc that illustrate your potential ideas
Possible Assessment Activity…
Poster CONCEPTS
Type-based Concepts:
Using just the fonts you have selected, and both the Te Reo Māori and English versions create 3 different layouts that respond to following design conventions:
Insert evidence of your layout and font testing into your workbook.
ORDER / CHAOS / GRID
REFINEMENT of Poster
Concepts with imagery:
Add imagery to your 3 type-based layouts (ORDER / CHAOS / GRID) to enhance each of these designs.
These will be your 3 x poster concepts that show you have tested different ideas for your layout.
Insert evidence of your 3 x poster concepts into your workbook.
Development:
Select your favourite concept design, apply final changes to create a cohesive design. This improved design will become your final.
If you are using hand drawn materials think about how to ensure you use them effectively and with control. What works the best ?
THE END…