Communicating SowFin Inside and Out�A communications toolkit��Grace Lee
About me
Grace Lee
Digital Communications Specialist
2nd Year CCT Student
Agenda
Introduction & Goals
How to effectively use this toolkit
Why a toolkit?
A ”grab bag” of strategies
Mix and match these strategies that will best suit your timeline and needs
Putting the inside out
Making sure you represent SowFin to others the way you want
Staying consistent
Using the same language, colors, and logo across all platforms
Goals
promote SowFin’s function, brand, and mission clearly, concisely, and consistently.
Getting the foundations right ahead of time will make adjustments later easier.
We want to…
Goals
responsibility
diligence
ai
corporate
trust
Goals
responsibility
diligence
ai
corporate
trust
Branding
Consistent branding is critical for SowFin’s success
95% of purchasing decisions are subconscious, showing that purchasing is more of an emotional decision than a practical one
Logo
Branding
Colors
Branding
Green represents growth and finance.
Blue represents trust and dependability.
Primary
Accent
Secondary
Type
Branding
Headlines
SowFin transforming strategic financial analysis with AI-Powered intelligence (Bold)
Paragraph
SowFin transforming strategic financial analysis with AI-Powered intelligence (Regular)
Captions and others
SowFin transforming strategic financial analysis with AI-Powered intelligence (Light)
Red Hat Display
Image Use
Branding
Image Use
Branding
to
Image Use
Branding
Lighter colors
More futuristic feeling
Collaboration and humanizing
Social Media
Thought leadership and using social media to your advantage
LinkedIn generates 80% of B2B social media leads��Technical decision-makers consume an average of 13 content pieces before making a purchase decision.
Social Media
Social Media
Logo
Social Media
Using the same logo on all platforms
Header
Branded header that is relevant
Regular cadence of posts
Social Media
Increases the likelihood of organic impressions on LinkedIn and allows people to interact with your content
Share photos and announcements
Create a LinkedIn campaign to announce the launch of your product with sneak previews of the platform and team photos
Social Media
Bluesky
Social Media
Bluesky has gained 2.6 million new users as of 2024
Bluesky
Social Media
Bluesky
Social Media
Website
The first stop for your audience
It takes .05 seconds for visitors to form an opinion about a website
Website
Visually appealing colors that match
Social Media
Using the brand colors so the audience can immediately recognize SowFin
Including current clients
Allows potential customers know people are currently using the tool and it is reliable
Putting it all out there
What does SowFin do? All of the information should be on the homepage without requiring the audience to click on other pages
Using brief descriptions
Describe the product in the form of a slogan while also encompassing SowFin’s mission and functions
Stakeholder Relations
Strategies for current and future business connections
88% of people check their email everyday.
Newsletter
Newsletter
Monthly Updates
Social Media
Send a monthly newsletter that includes information on current happenings at SowFin, testimonials, and blog posts
Monthly Updates
Send a monthly newsletter that includes information on current happenings at SowFin, testimonials, and blog posts
Businesses with blogs get 97% more backlinks than those without.
Blogs
Blogs
Paid SEO advertising
Social Media
Pay to redirect and promote blog posts of your website to answer basic questions to internet users
Guest write on websites
Submit thought pieces to finance blogs such as NerdWallet, FinancesOnline.com, etc.
Thought leadership to influence
Appeal to the wider finance community for the chance of your posts to be backlinked for visibility
External Communications
Using Smart Brevity for SowFin
We spend 26 seconds, on average, reading a piece of content.�
- Smart Brevity
Smart Brevity
External Communications
“Brevity is confidence. Length is fear.”
From the co-founders of Axios, Smart Brevity is the communications formula to prioritize and explain the impact of news and information.
Smart Brevity
Stop being selfish!
External Communications
Most people will not stay on a webpage for more than a minute. Keep in mind the audience’s time and attention span
Grab me!
One sentence. All of the information. Create it in the form of a hook or phrase.
Write like a human!
Make it sound like you are personally talking to the audience. Be authentic in your tone.
Keep it simple!
Subject, verb, object
Just stop!
No need to fill the space. Stop when you said what you need to say.
Smart Brevity
External Communications
The first modern AI-Powered platform designed specifically for strategic finance leaders in Fortune 500 companies. In today’s fast-paced business environment, the ability to make informed, data-driven decisions is vital. SowFin empowers finance professionals with intelligent insights that drastically improves the quality and speed of investment, financing and payout analysis.
49 words�
SowFin provides unparalleled insights to inform strategic finance leaders boost the quality, speed and cost of investment, M&A, financing and payout decisions.
22 words
Next Steps
SowFin and beyond
Timeline
Timeline
Timeline
Thank you!
Keep in touch
Grace Lee
gl640@georgetown.edu