TpT Seller Survey

Data collected Oct 27, 2025 to Nov 8, 2025

By Rebecca from Hoff Math and

Alexandra from Terrific Teacher Tactics

Disclaimer:

These results were self-reported which can lead to response bias. For example, some people may have not been entirely truthful in their responses or may have misunderstood a question.

For more…

For more discussion on a similar survey given in July 2022, check out Alex’s interview with Rebecca from episode 80 of her podcast The Terrific Teacherpreneur

https://bit.ly/3OPTISJ

Top 10 Data Insights

1. High longevity is common. Many sellers report 9+ years experience.
2. Elementary grades are the dominant niche. PreK-2nd grade and 3rd-6th grade are the most common niches reported.
3. High earners are usually full-time TPT sellers. Sellers earning >$10k monthly are often "no longer in the classroom".
4. Large catalogs equal high income. Top earners (>$10k) usually have 600+ products.
5. New product consistency drives growth. "Consistent release of new products" is the most cited growth factor.

Top 10 Data Insights (continued)

• SEO is critical for success. Most sellers rate SEO as "Very Important" or "Extremely Important".
• "Consistent release" is key for sales lift. Sellers reporting significantly higher sales often cite "Consistent release of new products" as a top factor.
• Market challenges cause sales decline. Sellers reporting lower sales consistently cite three main factors: Increased competition, Changes in buyer demand/spending habits, and Economic conditions affecting budgets.
• Marketing favors social and email. The most popular platforms are email lists, Pinterest, and Instagram.
• Paid data services are strategic tools. Sellers currently using a paid data analysis service (like Your Data Playbook) often report stable or increased sales.

Overall Stats

Total number of responses = 967

Mode “years on TPT” = 9+ years (339 responses)

Mode “monthly earnings” = $2k to $5k a month (175 responses)

Mode “number of products” = 101 to 200 products (201 responses)

Mode “time spent on tpt” = less than 5 hours per week (387 responses)

Mode “have any assistants” = no (863 response)

Mode “niche” = PreK - 2nd grade (276 responses)

What best describes your niche?

Total number of responses = 967

0.5%

0.8%

28.5%

23.0%

12.0%

11.7%

8.0%

5.2%

4.6%

4.2%

1.6%

How long have you been selling on TPT?

Total number of responses = 967

On Average how much do you earn in a month from TPT?

Total number of responses = 967

How many products do you have in your store?

Total number of responses = 967

Which of the following best describes your TPT store ownership?

Total number of responses = 967

Which best describes your situation?

Total number of responses = 967

*Note: “No longer in the classroom” could mean they are doing TPT full-time, retired, a stay-at-home parent, taking time off for personal reasons, etc.

How many platforms do you regularly use to market your products or engage with buyers?

Total number of responses = 967

What platforms do you regularly use to market your products or engage with buyers?

The total here is greater than 967 because respondents chose multiple platforms.

Monthly Earnings vs. Years Selling on TpT

2-way contingency table

And a clustered bar chart

The highest number in each column is highlighted.

Monthly Earnings vs. Number of Products in Store

Monthly Earnings vs. Number of Products in Store

Total number of responses = 967

Monthly Earnings vs. Niche

Monthly Earnings vs. Niche

Total number of responses = 967

Monthly Earnings vs. Hours per Week

Monthly Earnings vs. Hours per Week

Total number of responses = 967

Monthly Earnings vs. Life Situation

Monthly Earnings vs. Life Situation

Total number of responses = 967

Monthly earnings vs number of platforms regularly used to market or engage buyers

The platforms suggested were: email list, Pinterest, Facebook, Instagram, TikTok, Twitter/X, YouTube, Podcast, Blog/Website

Monthly Earnings vs. “How have your earnings compared to last year?”

Monthly earnings vs. having help (assistants, contract workers, or employees)

Monthly earnings vs. SEO strategy

Monthly earnings vs data analysis service (YDP, Seller Spy, etc)

September 2025 Earnings vs store ranking

The total here is only 895 because there were some obvious incongruencies with the responses to these questions. This was likely due to misunderstanding the question or not knowing how to find their September ranking.

For example, 6 respondents answered that they earned less than $1000 in September and that they were ranked in the top 1-100 sellers.

Niche vs. sales in September