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AGILE MARKETING CAPABILITY MATURITY MODEL TEMPLATE

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PROACTIVE �Agility

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DEFINED �Agility

…

MANAGED

Agility

Based on your understanding of the Agile Marketing Capability Maturity Model, describe what attributes and practices your team will display at each level.

INITIAL

Agility

1

2

3

4

AGILE MARKETING CAPABILITY MATURITY MODEL

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  • Use this slide to further discuss individual levels, if needed.
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Agile Marketing Capability Maturity Model

PROACTIVE �Agility

DEFINED �Agility

MANAGED

Agility

INITIAL

Agility

1

2

3

4

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