We believe in and stand for the democratisation of share ownership.

Our mission is to make personal investing simple, accessible and affordable to everyone.” - Mark Ackred, CEO at Dabbl

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TARGET AUDIENCE

• doesn't invest but has a desire to do so
• underserved by current platform offerings
• trust technology

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• distrust Stocks, shares, and “the city”
• they all face a long term financial frustration

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AGE RANGE 20-35

SWOT Analysis

STRENGTHS

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the only app that does what we do

Intuitive, Simple, Affordable

Beginner friendly

WEAKNESSES

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Target audience has less interest

Spending & Saving > Investing

People tend to avoid risk

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OPPORTUNITIES

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Number of potential consumer is big

Customer influencer

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THREATS

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Bad feedback will increase worry

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OUR INSIGHT … INVESTING IS ABOUT TRUST

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How do these markets link together through Dabbl ?

Through primary and secondary research, we believe that due to the cultural differences in values, we can push the unified sense of individualism that is prevalent in each market to show that investing through Dabbl is a personal, easy, and trustworthy process through our Invest in Your Lifestyle campaign!

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UK-Primary Research

• Young generations are not familiar with stock trading.
• People tend to set different financial goals during different stages in life.
• Culture Code for financial investment: care about oneself.
• There is a emotional bond between people when drinking beer.
• “English men have a remarkably strong bond with one another, perhaps stronger than the relationship between men in any other culture. Because they truly believe that only other men can understand their feelings, all of their meaningful friendships are with other men.” ------Clotaire Rapaille, The Culture Code

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UK- Secondary Research

• Hofstede scores

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• “6 in 10 British people admit to being afraid of taking risks, a study has found.”------ Independent
• “There are around 1.7 million single parent families in the UK, with one in four children living with one parent.” ------ BBC News

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France

• Les Trente Glorieuses: 1947–1973

booming period (5% per year in average)

dirigisme

• Economic Crisis : 1973- 2000s

1973 oil crisis

Recession in 1980s

Economic depression 1990s

• 2008

Euro zone’s overall GDP decreased by 4 percent

while France’s GDP only decreased by 2.2 percent

social protection system

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Hofstead

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• “We don't really have a liberal mindset like the anglo-saxon worlds do”
• French don't see themselves as money risk takers
• Red Lipstick is a french staple and many women find it timeless
• Important mother and daughter bonds around makeup and shopping
• By pairing a quintessential french brand and our app it makes the french more comfortable with the idea\

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LTO: 63 UAI: 86

Hofstead score:

What do French say?

• “French are really scared about placing their money outside of banks”
• “Investing is not their cup of tea”
• “French don't see themselves as money risk takers”
• Topic of money is considered “vulgar”
• 6 week vacations
• Culture code for Money in France is : necessary evil

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How to sell a necessary evil and a risk to the French?

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L’Oreal x Dabbl

style, red lip, trust

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Holland-Secondary Research

• Dutch Golden Age (late 1500’s to mid 1600’s)
• Most startups in the world come out of the netherlands
• Career and business plans are on the minds of many people
• It’s about working hard and taking your own responsibility
• They don't care about money as in its status symbol, but how it can symbolize ambition

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Holland-Primary Research

• Preparing for worst times

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• Country has a lot of wealth but doesn’t spread it

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• Heavy amount of taxation to maintain welfare

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• Rich stay rich, poor stay poor

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• Time away from work

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• Like to try new things, re-invent themselves

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How do we sell ambition? Through bikes

Thank You