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Which modules do you want to choose?

(You can do all of them if you want to)

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CLAIRE’S STORY

The video shows how digital skills helped Claire’s jewellery business

https://www.youtube.com/watch?v=mm_aSYIjihQ

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DIGITAL SKILLS FOR WORK AND LIFE

Introduction to digital skills: what you will learn

The meaning of the term "digital"
How digital is changing the way we live and work
Opportunities and challenges these digital changes bring
The meaning of a growth mindset
How you can develop your own growth mindset
Using a growth mindset to enable you to learn new skills and thrive in the digital world of work

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-for-work-and-life/5cjgs2ux8hhfsdw5z30sl7di7nzects

Link to start the module

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SOCIAL MEDIA

What you will learn -

What Social Media is
How it can be used to build a brand
Understand target groups
Social media channels
Tips for messaging
The role of a Social Media Manager and Social Media Management tools

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-social-media/913cpqqdc354xbdgtd3nq4cg5iu90jq

Link to start the module

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USER EXPERIENCE

What you will learn -

What user experience (UX) is and why it is important
The foundations of UX design and the impact on your business
The key approach, attitude and process elements which are necessary for UX design
The ‘design’, ‘develop’ and ‘release’ stage of the UX process and what ‘user journeys’ are
The concepts of information architecture and the importance of good structure for usability
The concepts and explain reasons for creating prototypes

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https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-user-experience/17n53fh46dh3ztd4mwrqhv5bgtb7dt0

Link to start the module

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WEB ANALYTICS

What you will learn -

What analytics is
Why analytics is important for business
The different types of analytics including descriptive, diagnostic and prescriptive
The various web analytics processes and metrics used to measure online success
The segmentation process and explain why it is a useful analytical technique
The challenges faced by businesses in getting the right data
What Google Analytics is and explain why it is a useful tool

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-web-analytics/ih6xi7xd2i3cjj6gtdxsimdux8qb023

Link to start the module

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RETAIL

What you will learn -

How digital has created new ways for retailers and customers to connect
How digital can help retailers improve customer experience
What omni-channel means and understand the new channels digital enables
The increasingly important role that digital marketing and social media are playing in retail
How digital enables retailers to give their customers a more personalised experience

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-retail/1lbfy3ht9ggls5uzqadit50c1c0zclp

Link to start the module

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MOBILE

What you will learn -

What mobility is in the digital context
The growth of mobility and benefits associated with it
What mobile design is, including concepts such as wireframes
To identify seven principles of good mobile app design and the importance of effective design
What the 'Internet of Things' is and some of the benefits associated with it
To identify security risks related to the 'Internet of Things‘

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-mobile/jle7ugtsbvevughqydgyblratuw1nb2

Link to start the module

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DIGITAL MARKETING

What you will learn -

What digital marketing is
Why digital marketing is important for businesses
The different types of digital marketing including: display advertisements, pay per click, search engine optimisation, and email marketing
How the different digital marketing methods can deliver value to businesses
The key features that should be included in a digital marketing strategy
How businesses can use data to target customers in their digital marketing campaign
The benefit and importance of integrating different digital marketing techniques

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/digital-skills-digital-marketing/r11zmj4qwfj9g2ulk1lwtq1o3xiuwkh

Link to start the module

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ARTIFICIAL INTELLIGENCE (AI)

What you will learn -

The origins and advent of AI
The relationship between AI and Automation
To reflect on the application of AI to your own context
Key shifts in the workplace influenced by AI
To assess the impact shifts in the workplace may have on roles and responsibilities
How the relationship has changed between AI and humans
Future skills required to work and interact with AI

https://www.futurelearn.com/invitations/accenture-digital-skills-leyton-sixth-form/artificial-intelligence/nxk3b67te6dwwmbwptostsibjq0wbu6

Link to start the module