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Creating Content That Attracts

Amplifying Your Message Through BNI

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Why Content Matters

Attracts ideal clients and referral partners

Demonstrates expertise and builds trust

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Types of Content to Share

Articles and blog posts

Presentations and case studies

Social media updates

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Using BNI as a Platform

Share expertise in weekly presentations
Post success stories and tips in chapter groups
Collaborate with members on content

Use BNI as a platform to amplify your content. Your weekly presentations are a perfect opportunity to share insights, best practices, and success stories. Don’t just talk about what you do—share the “why” and “how” behind your work, and offer practical advice that your fellow members can use or pass along. Posting success stories, tips, and industry updates in your chapter’s online groups or newsletters keeps you top of mind and reinforces your value to the network.

Collaboration is another powerful way to expand your reach. Partner with other BNI members to co-author articles, host webinars, or create joint social media campaigns. By combining your expertise and audiences, you can reach more people and provide even greater value. For example, a financial planner and a business coach might team up to write a blog post on “Top Strategies for Entrepreneurs to Grow Profits and Reduce Stress.” This not only benefits both businesses but also provides useful content for the entire chapter and beyond.

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Real-World Example

A member who attracted new business by sharing valuable content

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Take Action

Create or share one piece of content this week

Discuss your topic or results with your chapter

Here’s your action step for this week: Create or share one piece of content that showcases your expertise. This could be a short article, a LinkedIn post, a video, a case study, or even a slide from your next BNI presentation. Choose a topic that’s relevant to your ideal clients or referral partners—something that answers a common question, solves a problem, or highlights a recent success. Don’t worry about making it perfect; the goal is to start sharing and build momentum.

Once you’ve shared your content, discuss your topic or results with your chapter. Let them know what you created, why you chose that topic, and what feedback or results you received. Invite other members to share their own content or ideas for future topics. This not only helps you stay accountable, but it also inspires others to join in and contribute their expertise.

Remember, content creation isn’t about self-promotion—it’s about serving your audience, building relationships, and making it easier for others to refer you. By sharing valuable insights and stories, you help your network understand what you do, who you help, and why you’re passionate about your work.

Let’s keep amplifying our message, supporting each other’s efforts, and using content to grow our businesses, strengthen our chapter, and make a bigger impact in our communities!