APawtments

Arjun Kapoor

Final Project

Product Leader Certificate

Product School

Because even your dogs need a social life!

INTRODUCTION

For dog owners in residential communities/apartments who want to build a social network for their dogs and connect with dog owners with similar interests, APawment is an application that brings you news about all the doggos and their owners near you, outdoor events and activities hosted for your furry friends, access to set up play dates with trusted community members and much more.

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Unlike your typical Wag or Bring Fido, our application provides a comprehensive platform for dog and owner needs. Now you are just a click away from those waggin’ tails!

STATISTICS

4 Million

Approx. Rental Properties in the US

90 Million

Approx. pet owners (dogs) in the US

STATISTICS

Assumptions

IDENTIFY

Problem

• Not many options when comes catering for your dog’s social needs.
• Pet owners leading a busy life does not help.
• Apartment complex struggling to provide many options for pet owners.
• No comprehensive app.

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Solution

• Set a play date for your dog.
• Connect with other pet owners with similar interests.
• Dog hubs.
• Community events catered for your pet.
• Nearby pet services.
• Host/attend activities for your and others’ pets.
• Dog sitting/boarding within your community.

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All these amazing features in just one App! And the Hoomans get to earn rewards too when they treat a Fido right!

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PLAN

Opportunity Hypothesis

• Survey
• Conducted among potential users.
• 80 participants
• ~ 75% pet owners not having sufficient time for their dogs.
• ~ 60% pet owners want to provide with more physical/mental stimulation for their dogs.
• ~ 70% wanting an all-in-one app for their pet’s needs.
• ~ 40% willing to provide services in return for earning rewards.

• Customer Interviews
• Conducted among apartment complexes.
• Willingness to pay a minimal fee.
• Looking to attract pet owners.
• Providing a close-knit pet-friendly community

PLAN

User Persona

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John “The Retriever” Doe

Demographic

Behaviors

Needs/Goals

• 30 years old
• Business professional
• Has a 4 yr old Lab

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• Has long working hours.
• Has a dog that requires daily exercise.
• Likes occasional weekend hikes with other pet owners.
• Likes to explore new places to take his dog along.

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• Find dog friendly activities easily.
• Find other pet owners for group activities.
• Know whether there are dogs in his apartment’s dog park to save time.
• Have dog related services on his fingertips.
• Read up on community news regarding other pets.
• Organize play dates for his dog.
• Board his dog when away for business trips.

PLAN

User Persona 2

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Jane “The Beagle” Doe

Demographic

Behaviors

Needs/Goals

• 40 years old
• Stay-at-home
• Has a 6-year-old Beagle

• Loves dogs.
• Likes to earn a passive income by boarding dogs.
• Likes to collect coupons for discounts.
• Likes to offer getting dog essentials from the store for her friends.
• Forgets her dog’s vaccine dates

• Should be able to earn rewards for performing favors for others.
• Be able to provide dog boarding services.
• Be able to redeem rewards earned at major pet stores.
• Be able to offer services to others for getting dog essentials.
• Find pet stores nearby.

PLAN

Business Model Canvas

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PLAN

What’s most important to our customers/users?

P1:

• Register with your apartment
• Set up dog profile
• Check-in to locations and activities
• Meet other pet owners within the apartment community

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P2:

• Offer services and earn rewards
• Board your pet easily within the community
• Find pet related services near you

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P3:

• Pet related community news
• Vaccine notifications

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DESIGN

https://www.figma.com/file/PAqRssqzXAPoqxQJUvAnBZ/Apawtments?node-id=26%3A7

DEVELOP

LAUNCH & ASSESS

Product:

• Social Community for Dogs
• News Feed
• Favors
• Activities
• Check-Ins
• Nearby Services

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Price:

• Free for apartment residents
• Ads posted by pet stores and other pet services
• Two pricing models for apartment complexes
• Subscription: $50/month for unlimited codes
• Pay per User: $2/user code requested by apartments

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LAUNCH & ASSESS

Place:

• App Stores
• Apartment Websites
• Social Network
• Key Partners
• Physical Pet Stores
• Online Pet Stores
• Pet Insurance

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Promotion:

• First 50 codes free (limited time)
• Welcome Kit
• Partnerships with pet stores for discounts

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REPEAT

Phase 2

• Dog Hubs - All places you can take your dog in and around the community
• Each dog hub will have the community chat page and the dog bubble (red dots)
• Public
• Need access

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• Reminders
• Dog food refill notifications
• Medicine Prescription Refills

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• Improvements to Events:
• Ability to RSVP

REPEAT

Phase 3

• Chat Rooms
• Default Rooms
• Public Rooms
• Private Rooms

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• Chat Bot
• Answer basic questions

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• Matching
• Show matches of dogs based on your dog’s traits

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