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A Study On Board Sports

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Stephanie Olive

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Overview

  • Research Problem
  • Research Question
  • Hypotheses
  • Research Method

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  • Sample
  • Results
  • Suggestions
  • Q/A

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Research Problem

Trideck is looking for ways to become a better known brand amongst people who actively participate in board sports and are interested in the latest board sport trends.

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Research Question

How aware is the DeLand/ Stetson community of the Trideck brand?

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Hypotheses

  • The DeLand community has low awareness of the Trideck brand

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Research Method

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Survey Format

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Sample

Selection

We used judgemental sampling to find 50 respondents.

  • Actively searched for people with skateboards, longboards, etc.

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Sample

Selection

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Results

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Top 5 Characteristics

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1. Durability

2. Price

3. Wheels

4. Material

5. Shape

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Results

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Results

Difference with gender and how they evaluated the characteristic trendiness

  • Trendiness had the lowest overall mean
  • Females evaluated trendiness higher than males

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Information Channels

74% of respondents inform themselves about boardsports via social media

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Suggestions

Increase social media presence

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Suggestions

Update website and landing page

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Suggestions

Guerilla marketing strategies

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Suggestions

College campus promotional events

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Suggestions

Focus Group

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Suggestions

Beach Rentals

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Questions?

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Contact

Stephanie Olive solive@stetson.edu

787-675-6054

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