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A Business Case Study

Presented by : Team Skill Binders

Case

KYC

SWOT

Roadmap

Solution

Conclusion

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Case

KYC

SWOT

Roadmap

Solution

Momo Junction

Mr. Shyam Negi

Rajendra Nagar, New Delhi

A Momo shop which is present in the city for 8 years is facing declination in their sales and customer footfall, wants to increase their sales and expand their business

Conclusion

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Case

KYC

SWOT

Roadmap

Solution

Future Plans

3

Finance

2

Demographic

1

Shyam Negi

52 years old

​

2 decades of experience

​

Open minded

​

Status

Stable

​

Savings

​

Open to spend

New gen

23 years son

​

New Shop

​

Business expansion

Location

4

Customers

Prime location

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Young cx base

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Easy to reach

Conclusion

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Case

SWOT

Roadmap

Solution

SWOT ANALYSIS

STRENGTH

​

  • Knowledge in craft
  • Goodwill & Face Value
  • Location & Real estate
  • Cost per plate
  • Low operation cost

WEAKNESS

​

  • Limited Menu
  • Brand & marketing
  • No Standardization
  • Hygiene
  • Comfort & Convenience

THREATS

​

  • Big Brands
  • Local market players
  • Supply Chain management
  • Customer habits
  • Quality issues ( Food & Ops)

OPPORTUNITY

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  • Digital Presence
  • Innovation
  • Menu Engineering
  • Market Analysis
  • Expansion in new location

STRENGTH

THREATS

WEAKNESS

OPPORTUNITY

Conclusion

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Case

KYC

Roadmap

Solutions

Conclusion

Brainstorming

​

  • New recipe
  • Quality parameters
  • Going Digital
  • Planning Supply chain

Strategy & Planning

Food and Ops

​

  • Market research
  • Kitchen redesign
  • Trial packs
  • Inventory management
  • Menu engineering

R&D

Branding and more

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  • Image building
  • Shop design
  • Uniform for staff
  • Offers & Discounts
  • Online presence

​

Marketing

Improvement

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  • Recipe
  • Ambience
  • Customer satisfaction
  • Quality parameters
  • Packaging
  • Picturesque plating

​

Feedback

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Case

KYC

SWOT

Solutions

Conclusion

Operations

  • Standardize the recipes
  • Work on presentation
  • Create working flow
  • Design Menu
  • Innovate as per requirements
  • Create Free Wi-Fi zone

​

Quality

  • Create SOPs
  • Start raw material inspection
  • Keep tasting sessions in team

​

​

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Analytics

  • Collect feedbacks
  • Analyze
  • Make relevant updates

Sales & Marketing

  • Do renovation of shop
  • Install serving table with LEDs
  • Create social media pages
  • Promote collaborations
  • Content creation
  • Release offers & Discounts

People Management

  • Conduct training
  • Identify talents
  • Assign duties
  • Give feedbacks

Supply Chain

  • Start tracking Inventory
  • Buy dry items in bulk
  • Start subscription for perishable items
  • Collaborate with new players

IMPLEMENTATIONS

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Case

KYC

SWOT

Solution

Conclusion

Implementing these solutions can help Momo Junction overcome

​

  • Sales decline
  • Attract new and repeat customers
  • Increase revenue.
  • Expand further

​

Its essential to note that implementing these solutions will require

  • Investment of time
  • Resources

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But the long-term benefits for the business will be significant. Addressing SWOT analysis can position Momo Junction as a top Momo destination.