Dr.RANM ARTS AND SCIENCE COLLEGE�Affiliated to Bharathiar University , Accredited with “ B+” NAAC

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Mrs.S.Sangeetha M.Com.,Mphil.,Bed

Head & Assistant Professor,

Department of Commerce (B&I)

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Course Name : Executive Business Communication

Welcome You All

Excutive Business Communcation

• You can have all the great ideas in the world anf if you can’t communcate, nobody will hear them

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Topics

• Communication meaning
• Business communcation Definition
• Process
• Types
• Business letter
• sales letter
• Types of customers
• Insurance
• Types

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What is Communication

• Derived from the latin word “Communis” meanig to share.
• Communcation is the exchange of through, message,or information by speech,visual,signals,writing or behavior
• It is the tramission of an idea or feeling so that the sender and receiver share the same understanding

Definition

• “Communication is a process involving the selection, production and Trasmission of signs in such a way as to help a receiver perceive a meaning similar to that in the mind of the communcatior:”

Business communcation Definition�

• Business communcation is the sharing information between people with in an organisation that is performed for the commercial benefits of the organisation.

process of communcation

• C communcation requireommuncation is a process whereby information is enclosed, channeled and sent by a sender to a receivervia some medium.
• All forms of communcation require a sender,a channel,a message,a receiver and the feedback.
• A hindrance in the communcation process is called noise

Types of communcation

Verbal communication:

• Communication occurs through verbal, verbal or written communication that conveys or conveys a message to others is called oral communication. Verbal communication is the use of language to convey information verbally or in sign language.Verbal communication is important because it works well. It can be helpful to support verbal Non-verbal communication Any non-verbal communication, spoken words, conversation and written language ​​is called.
• Non-verbal communication:
• It occurs with signs, symbols, colors, touches, body or facial features. Insignificant communication is using body language, body language and facial expressions to convey information to others. It can be used both intentionally and deliberately. For example, you may have a smile on your face when you hear an idea or a piece of interesting or exciting information.

Business letter meaning

A business letter is a professional, formal letter that is sent by one company to another. These letters can be used for professional correspondence between business clients, employees, stakeholders as well as individuals.

Types of business letter

• Cover letter
• Business Invites
• compliant Letter
• letter of recigination
• order letter
• Letter of recommandation

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Essential of Business Letter

• A person should always maintain the quality of the business letter. The qualities of a business letter make it presentable. It becomes easy for a person or an organization to imprint an impression onto the others. The qualities of a business letter can be classified as

 * Inner Quality

 * Outer Quality

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unit -II Trade enquirie meaning

Trade Exports are explained as the goods and services manufactured in one country and acquired by citizens of another country. The export of good or service can be anything. This trade can be done through shipping, e-mail, transmitted in private luggage on a plane. Basically, if the product is manufactured

Kinds Of Business Letter

• (a) Unsolicited enquiry
• An unsolicited enquiry letter is written by a potential buyer interested in the best bargain. He does it at his own initiative and convenience.
• (b) A solicited enquiry
• A solicited enquiry is in response to an advertisement / sales letter of a seller. Already the buyer has some information on the product or service. It is not as lengthy as an unsolicited enquiry. The questions relate to particular areas of a sale / service.
• (c) Enquiries asking for a favour
• Certain letters of enquiry seek the favour of an information with or without a commercial proposition. It may be merely seeking some information to be used later.

Type of Customers

Sales letter meaning

A sales letter is a letter written to publicise and ultimately sell a product or a service to the consumers. It is a type of business letter; meant for generating business. It also has the bearing of an Announcement Letter.

Objective of Sales letter

• A sales letter aims at reaching the reader to purchase the product.
• Introduction and marketing of new products and services.
• To reach potential customers.
• Expansion of the market

Banking correspondance Meaning

• A correspondent bank is a financial institution that provides services to another one—usually in another country. It acts as an intermediary or agent, facilitating wire transfers, conducting business transactions,
• accepting deposits, and gathering documents on behalf of another bank. 

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Features of Correspondance

A correspondent bank act as an agent of the respondent bank.

• Correspondent banks offer the following services such as Treasury, clearance of cheques, drawing of demand drafts, process documentation, foreign exchange, financing, managing international investments, and more.
• The correspondent bank charges a specific fee for its services to the respondent bank.
• Services of a correspondent bank are usually needed for international financial transactions that require foreign currency exchange.Insurance

Principles of Insurance

To ensure the proper functioning of the insurance contract, the insurer and the insured have to follow the following principles

• .Utmost Good Faith
• Direct Cause
• Insurable Interest
• Indemnity
• Subrogation
• Contribution
• Minimizing the loss   

Types Of Insurance

• 1. Life Insurance
• 2. General Insurance (which includes fire insurance, health insurance and marine insurance)

Life insurance Policy

• Whole life policy
• Endowement life policy
• Joint life policy
• Annunity policy
• Children Endowement policy

General Insurance

• Fire Insurance
• Marin Insurance
• Ship or Hull Insurance
• Cargo Insurance
• Freight insurance
• health insurance
• Motar Vechile Insurance
• Cattle Insurance
• Crop Insurance, etc

Company Secretary UNIT-IV

Meaning And Definition

• As per Section 2(24) of the Companies Act, 2013 A Company Secretary means a Company Secretary as defined under Section 2(1)(c ) of the Company Secretaries Act, 1980
• It means that The Companies Act, 2013 does not clearly define the word Company Secretary. So we have to take a look to the Company Secretaries Act, 1980 for the definition of Company Secretary. As per Section 2(1)(c ) of Company Secretaries Act, 1980, “Company Secretary” means a person who is a member of the Institute of Company Secretaries of India.

Appoinment of Company Secretary

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Section 203 of Companies Act, 2013 read with rule 8 & 8A of the Companies (Appointment and Remuneration of Managerial Personnel) Rules, 2013 states that the following Companies need to appoint a Whole Time Company Secretary 1. Listed Companies. 2. Public Companies having paid-up share Capital of Rs. 10 Crore or more. 3. Every Private Company having paid-up share capital of Rs. 10 Crore or more. DESIGNATION As per Section 203 of the Companies Act, 2013 the Company Secretary is designated as Key Managerial Personnel of the Company. If you check the information of a listed Company on the Website of Stock Exchange, then the Name of the Company Secretary will also appear in the Management Team.

Responsiblilities of Secrectary

• To ensure the compliance of the provisions of various laws applicable to the Company.
• To ensure that the affairs of the Company are conducted in the manner specified in the Memorandum and Articles of Association of the Company.
• To conduct the Board Meetings, Committee meetings, General Meetings and to attend the same.
• To maintain the Minutes of the above meetings. To carry out all the procedure related to the allotment, transfer and transmission, buy back of shares of the Company.
• Keeping the Companies Record and to maintain the Statutory Registers as required by the Companies Act, 2013. To advice the Board of Directors of their legal obligations.

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Duties of Company Serectary

Maintaining the company’s statutory books and records.

Filing certain statutory returns.

• Ensuring that subsidiary entity governance is maintained in good standing in all jurisdictions.
• Overseeing board and shareholder proceedings as mandated by each entity’s constitution and local bylaws.
• Filing relevant paperwork in a timely manner to effect changes in board

Difference Between Agenda and Meeting

Report Writing Meaning

• According to the commonly known definition of report writing, a report is a formal document that elaborates on a topic using facts, charts, and graphs to support its arguments and findings.Any report—whether it’s about a business event or one that describes the processes of various departments in a company—is meant for a particular type of audience

Types of business Report

• Formal Busines Report
• Informal Business Report
• Informative Business report
• Interpretative Business Report
• summarised Business Report
• Interpretative Business Report
• Problem solving business report
• Fact finding Business Report
• Performance rReport

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