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FarmFresh

PRIYAM RAJPUT

MUSKAN TANEJA

PARUL VERMA

SHIVANI GAUTAM

FarmFresh

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Problem Statement

Owing to the COVID-19 pandemic, financial situation of primary producers has worsened with the lack of cash flow and credit resources available for them, eventually reducing their working capital. This not only reduces their income levels but also creates a supply shortage in the economy.

Failure to reach small & marginal farmers

Only 35% of the total agricultural credit is directed to small and marginal farmers even though they hold more than 70% of the country’s farmland

Fragmented Value Chain

Current value chain is highly fragmented with over 90% mark up between farm to home

Poor repaying capacity of farmers

Results out of reduced income levels, thereby making the credit agencies wary of granting loans

No measure of

credit score

Lack of credit for primary producers at critical stages of production

Fragmented Supply Chain

High Non

Institutional Rates

Low credit

availability

Red Tapism

Cumbersome rules and formalities for advancing loans, presence of middle-men

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Solution

FarmFresh

FarmFresh aims to create a unique cash flow model fuelled by pre-paid subscription and customer wallets to provide primary producers with easier access to micro small term credit.

Harvesting

Warehousing

Investment Schemes by the GoI, Policy Advocacy

Efficient Cash management to create Capital Reserve

  • Wallet/Pre-paid
  • Subscription

Cash Flow

Product Flow

  • Digital credit
  • Buy-back of produce

Home delivery

Kirana Pick-ups

Increased utilization of Warehouse finance scheme by NABARD

Reduced barriers to a DIGITAL micro-credit to finance farm activities

ML powered data definition and tracking of credit metrics and differentiate borrowing limits

Utilize existing schemes by GoI

such as NABARD, SBI, Bank of Baroda Agricultural lending schemes to extend loans to poorer farmers with little collateral and no documentation on basis of credit score

Investing working capital in diversified financial instruments such as ETFs to cap the risk

Optimizing logistics by partnering with leading and local tech start-ups, using Analytics and remote sensing technologies in mobile reefers to eliminate spoilage and fast-track delivery in decreasing response times.

Abstract product UI provides consumers flexible subscription models to repeat a grocery orders at regular intervals from a prepaid, postpaid account or digital wallet

Customized recommendations and differentiated product package deals and combo offers – Eg: Keto Diet, Family for 4, Festive Deals, etc.

Flexible delivery solutions to optimize pricing, logistics overhead and maximize customer experience, value for money, etc.

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Innovation

The innovation provides one central solution to disrupt the value chain of vegetables in the Indian Market.

Data driven tracking of quality, quantity and reliability of harvest define and predict credit scores for famers.

State-of-art digital payment technologies like block-chain create flexible, scalable, secure income sources for farmers.

Analytics driven customer demand forecasting, inventory planning, and customer recommendations.

Supervised algorithms used to generate dynamic pricing and ensure profit margins in face of uncertainty.

Technology enabled innovation

Mitigate Lending risks by creating credit scores that help determine variable lending principal and rates.

Efficient use of financial and hedging instruments to maintain a capital reserve to ensure business process continuity.

Using digital wallets and innovative payment solutions to reduce risk and cost of each transaction in the cash flow.

Capitalize on fear of risk to create a subscription model for capping grocery costs

Financial Management

Solutions

Collaborate with local administrative bodies and farmer’s organizations or trade unions for grass-root analysis.

Leverage organizational platform to increase access of individual farmers to infrastructural inputs and services.

Policy advocacy and implementation pathway for Skill India, Atmanirbhar India and Digital Bharat, etc.

Leverage public-private partnerships, schemes and frameworks to create profitable synergies.

Policy advocacy, utilisation of GoI schemes

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Value Proposition

Focus on regional procurement, flexible payment options, personalized digital experience to minimize lead times, track and deliver farm fresh groceries at best convenience in untapped markets.

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Working class demographic of densely populated industrial and commercial Tier-2 cities to utilise early entrant opportunity in an area of customers who are tech-savvy, value convenience, quality and are willing to pay a premium for the same.

Key Target Market

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    • Easier access to instant credit on favourable terms
  • Assurance of produce buy back at profitable prices
  • Better utilisation of existing infrastructural facilities
  • Digitisation of financials to boost growth and income
  • Greater profit margins to boost their credit scores
  • Increase in rural household incomes
  • Technical up-skilling of farmers and rural workers

Value add for Farmers

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  • Select available plans or create their own customised grocery plans
  • Innovative flexible methods of payment – subscriptions, pre-paid and post-paid billing,
  • Flexible delivery options for convenient pricing – Last mile and Kirana Pick-ups
  • Automating hassle-free smooth grocery consumption

Value add for Customers

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  • Eliminating multiple stake-holders, product loss, quality loss.
  • Optimised local delivery between farmer networks and clustered customer bases
  • Data-driven demand and supply forecasting
  • Reduced response times and greater customer satisfaction due to superior order fulfilment
  • Offer personalized recommendations and flexible order packages, plans and subscriptions

Competitor Analysis

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Thank You

FarmFresh