A Look at Campus Communication
Mitchell Bader
How did we get here?
Or: What’s the Problem?
What was observed in ASU students?
What’s the underlying issue behind these observations?
Overall, students lack a consistent digital communication platform, inhibiting sociality as well as academic success. While students can find other means to connect, it is important to keep in mind the diverse backgrounds of ASU students and how, for some, this can be quite difficult. An on-campus student may be able to “put themselves out there”, but online students are in a different position. Some students may happily adopt new messaging applications for peer communication, but international students may struggle being torn from familiar services where they are from.
How can we solve this problem?
My Proposal
5
The Elevator Pitch
What if we expanded our current ASU Chat functionality in the ASU App to serve as a complete platform for academic communication in the Arizona State Community?
In this redesign, communication with individuals would only comprise one part of the experience. Group chats, such as for lab or study groups, could be created, along with class chats, common ground for members of a class to touch base and expand their learning opportunities outside the physical classroom.
Who’s our Audience
Main Audience
7
Who’s our Audience (continued)
Extreme Cases
What issues will we run into?
The Creative Process
How this concept developed into what it is today
10
The Ideation Process
Selected Idea
The expansion of currently existing ASU Chat functionality, which already exists in a somewhat rudimentary state inside the ASU App.
ASU Chat Redesign
Initial Prototype
Created using Adobe XD, this rough prototype provides an idea towards the feature expansion of the current app, ignoring aesthetics for the time being.
The idea behind this prototype was to collect feedback from an audience so the concept could be iterated upon further
Feedback Collection Method
To collect feedback, a Google Form was created for anonymous student responses, and a link to this form (via QR code) was posted in several high-traffic campus areas.
While this is not the most representative way to conduct research, this gives a rough idea of the next steps to take.
Feedback Responses:
Overall, a wide variety of apps are used to communicate with classmates (10 different apps were listed by 10 different respondents) but respondents largely seem unaware the ASU app even has messaging capabilities. The process of connecting with classmates is mildly difficult, averaging at 2.5/5 on a scale of least to most difficult.
Respondents prioritized ease of use and accessibility, but made specific mention of group chat creation, image attachment, search, and class directories.
Current Messaging Solutions
Functionality
In terms of visual look, most students agreed that the app should take the colors of the university: maroon and gold, while also closely resembling messaging apps students are already familiar with.
Aesthetics
Final Solution
A more comprehensive UI/UX for the ASU Chat Redesign, taking feedback into account
Onboarding
This ensures students are made aware of the ASU app’s chat features, rather than being “hidden” as one respondent described the current implementation.
Chat Select + Chat Screen
Recent direct and group messages are separated by a tab from classroom chats.
Yellow borders are used to indicate online status, while red borders indicate groups, along with member counts.
Both the contents of chats as well as contacts can be easily searched with the search icon, while the floating action button allows for a new direct or group message.
Impact + Tracking
Given the implementation of this idea, the desired impact will be students engaging to a greater degree with their academics, particularly in class chats, while easing communication norms and increasing the social wellbeing of students. To track these, a measure of student social wellbeing should be collected before and after implementation, and feedback on app usage in the form of both reviews and usage data should be monitored to ensure this concept is truly being used.
Thank you for your time!
I hope you enjoyed the presentation and are as enthused about this solution as I am!