YOUNG GLORY 21/22 �BRIEF 6 - BASKETBALL

SIMON MULLINS & THOMAS ZOLDHELYI

Many kids simply aren’t set up to play basketball.

Their parents aren’t fans of the sport, none of their friends play and they don’t even know the rules.

How can we get kids who’ve never even thought about playing basketball to drastically change their behaviour?

We’ll team up with the world’s biggest basketball teams to sign the most unlikely recruits - children with zero experience.

Suddenly, little Johhny’s name will be up in lights next to the likes of Lebron James and Steph Curry.

We’ll set these new recruits up with the best gear, give them personal coaching sessions with pro players and even become sponsors of their local team.

Turning thousands of kids from all over the world into little ambassadors of the sport.

And for every person we target directly, the amount we reach will be so much greater. Because when one kid starts playing, their friends are much more inclined to play too.

Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3682627

Inspiring the next generation to play ball.