ENTRE-�

Series�

PRENEURIAL

www.friendsofbata.org

Linkedin

Friends of Bata is a platform dedicated to nurturing leadership in entrepreneurial education. It facilitates access to learning opportunities and empowers global students with the know-how, skills, and tools to embark on a successful entrepreneurial journey. 

ABOUT US

INTRO

Friedi Feige

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Co-Founder, Friends of Bata

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Co-Founder and Sustainability Manager of MGG.Ski outdoor clothing brand.

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Has held various positions in sustainability, regulatory affairs, research and public health.

Thomas Archer Bata

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Director, Friends of Bata

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Co-Founder of INTENNSE, CEO of Triple B, and founder of MGG.Ski outdoor clothing brand.

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Has held various managerial positions at global brands such as Bata, Aldo, and Nike.

WHAT IS

DISRUPTIVE

ENTREPRENEURSHIP?

ABOUT

MGG’S

MISSION.

RADICAL

TRANSPARENCY

LONG TERM

SUSTAINABILITY

GIVING

BACK

WHAT

ABOUT

YOU?

WE

NEED

YOUR

HELP!

To solve our key challenges today.

Collaborate with your teams to brainstorm ideas and tackle the challenges using design thinking methods (details next slide).

TIME TO WORKSHOP!

Each team will be assigned a mentor to guide you through the process!

You’ll have 30 minutes for brainstorming and 30 minutes for hands-on working on a video (details next slide).

PITCH TIME:

Each team will have 5 minutes to showcase their creations to the MGG founders.

One team will be crowned the winner and awarded a secret prize!

1

2

3

4

5

MGG’S

KEY

CHALLENGES

1. Team Communication & Conflict Management
2. Achieving Circularity
3. Marketing & Advertising
4. Customer Service & Incentive Programs

TEAM COMMS

& CONFLICT

MANAGEMENT

MGG faces significant hurdles in effective communication and conflict management within its small team:�

• Experts and non-experts struggle to align due to dynamic processes and evolving tasks.
• Feedback loops are inefficient, often arriving too late to adjust product designs or collections.
• External sales forces make gathering customer insights difficult and lengthy.
• Ethical sourcing creates challenges, especially for short-notice orders like ethical wool.
• Structured feedback sessions are needed to streamline decisions and improve collaboration.�

Your task: Develop strategies to enhance real-time feedback collection, create smoother inter-departmental communication, and balance ethical sourcing with operational agility.

ACHIEVING

CIRCULARITY

MGG is committed to closing the loop in its production process, but customer participation is a challenge:�

• Customers often find it inconvenient to return products for recycling or reuse.
• Previous solutions, like free shipping for product returns or in-store return boxes, have seen minimal engagement.

�Your task: Propose innovative ways to educate and incentivize customers to participate in MGG’s circularity initiatives and ensure returned products are handled efficiently.

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MARKETING &

ADVERTISING

Finding the right audience and marketing effectively is a key focus for MGG:�

• Early marketing efforts misaligned with the target demographic (ages 40-50).
• High-cost influencer campaigns underperformed, while micro-influencers showed modest success.
• A data-driven, experimental approach is essential to identify what works.�

Your task: Design targeted marketing campaigns to engage MGG’s ideal audience and maximize ROI, leveraging data insights and cost-effective strategies.

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CUSTOMER SERVICES & INCENTIVE PROGRAMS

Enhancing the customer experience is critical for MGG’s brand loyalty:�

• Challenges include slow issue resolution, delays in returns/refunds, and limited communication channels.
• Transparency and proactive updates during disruptions (e.g., natural disasters) need improvement.
• Handling rude or unresponsive customers without personal bias is a learning curve.�

Your task: Create a robust customer service framework that ensures timely resolutions, transparent communication, and effective multi-channel support to build long-term loyalty.

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WHAT’S

DESIGN

THINKING?

WINNER’S �SELECTION CRITERIA!

TASK

UNDERSTANDING

TEAM COMMUNICATION �& LEADERSHIP

QUALITY OF THE IDEAS

IDEA // REALITY

(APPLICABILITY)

VIDEO CREATION

THINK OF RELEVANT SOLUTIONS AND PUT THEM INTO VIDEO(S) OF MAX 3 MINS EACH.

IMAGINE YOU ARE A STARTUP ADVISOR.

RECORD THEM IN MOBILE FORMAT AND SEND THEM VIA EMAIL TO ENRIQUE@YOUNGPRENEURS.ORG WITH YOUR GROUP’S NAME IN THE SUBJECT

A STARTUP HIRES YOU TO HELP THEM FIX KEY ISSUES THEY ARE FACING.

TIME TO PLAY ROLE

5 mins per group!

IT’S PITCH TIME

AND THE WINNERS ARE….

Q&A�SESSION

CONNECT WITH US IN LINKEDIN

�THOMAS ARCHER BATA

FRIEDERIKE FEIGE

FRIENDS OF BATA

THANKS & GOODBYE!

WORKSHOP