2024 Case Study

Home & Garden

$169,597.50

04/09/2019 - 12/31/2024

Knoxville

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Case Study - Overview

A company Specializing in Enclosures & Screens aims to maximize exposure, attract more traffic, and generate increased sales opportunities.

To increase overall interest and sales as well as foot traffic to their location..

By combining targeted radio and digital campaigns, we increased awareness and customer consideration for driving sales growth.

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Expand market share

Attract Leads

Advertise Only To Relevant Prospects

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Solution

Goal

Challenge

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Media Mix

In-Market Audience:

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Interests in: sunrooms, screen rooms and aluminum handrails.

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Geographic Target:

• Targeting customers in Knoxville and the surrounding areas
• 100 radius of Knoxville

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Campaign Overview: Strategy and Tactics

Case Study:

Display Advertising

(Local Banner Ads)

Facebook/Instagram Ads

Google AdWords

Social Posting Package

SEO Package

3-keyword package

OTT

15 & 30 Second ads

Website Hosting & Support

Local Reputation Management

Website Design/Build-Out

Website Hosting

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Audience

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Results and Summary

Our digital campaign has achieved remarkable success, delivering a total of 15.9 million impressions and over 1.4k leads. The Display campaign alone has generated 3.47 million impressions, 5.51k clicks, a 0.16% click-through rate (CTR), and 225 weighted actions.

The Responsive Guaranteed Display campaign also performed exceptionally well, with 2.93 million impressions, a 1.05% CTR, and 155 conversions.

Our Google Ads (SEM) campaign has been particularly successful, accumulating 189.26k impressions, an impressive 8.00% CTR, and 1.08k conversions—significantly above the national industry average.

Additional highlights include the OTT campaign with over 1 million impressions, the Facebook/Instagram campaign contributing over 7.66 million impressions and reaching a total audience of 6.30 million, and the SEO campaign achieving over 600k impressions, 9.30k clicks, and 58 pages indexed.

This campaign is ongoing until the end of the year, and we're eager to see continued growth!

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Campaign Overview: How it Worked

Case Study:

Total Impressions Served:

15,900,000 impressions

Campaign Stats�April 9th 2019 - September 15th, 2024

Responsive Guaranteed Display Conversions: 155 conversions

Google Ads (SEM) Click-through Rate:

8.00 CTR

SEM Conversions:

1,080 conversions

Facebook/Instagram Impressions

7.66 million impressions

Display Total Weighted Actions:

225 weighted actions

SEO Pages Count

58 pages indexed

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Name: Your First & Last Name

Phone: 000-000-0000

Email: email@cumulus.com

Thank You

The intellectual property included in the this presentation is property of Proven Digital and may not be used without permission. Any details are subject to change.

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