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OUR TEAM

Pasindu Chinthana

Sanjana Bandara

Amani Indraprabha

Shenali Madurapperuma

17

Team Miracle

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Trend of workout

in Gym

Take membership of one Gym

THE PROBLEM

People who travel, work cannot workout everywhere without

membership or an extra fee

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Digitalize the Data entering

Enhance the customer experience

One membership fee

to use in any gym

Solution

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ECONOMICAL

    • Cost effective for owners and Users
    • Reduce Management cost
    • Attract more customer base

ENVIRONMENTAL

    • Less paper wastage

SOCIAL

    • Helps to popularising personal health care

Impact

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GYM

BRO

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Value Propositions

    • Market Driven
    • Relate to Society
    • Easy to Use
    • Awards
    • Unlimited Access
    • High Technology
    • Lifetime Guarantee

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Customer Segments

    • Content
    • Languages
    • Trending Topics
    • Geographical

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Key Partners

    • Investors
    • Regulators
    • Influencers
    • IT Communities
    • Mass Media Companies
    • Academics
    • Good Distributors
    • Big Retail Companies

​

Key Activities

    • Technology R&D
    • Production
    • Licensing
    • Distribution
    • Data Analytics
    • Sales & Marketing

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Key Resources

    • Brand
    • Platform
    • Employees
    • Website
    • Supply Chain

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Customer Relationships

    • On Demand
    • Ease of Use
    • After Sales
    • Community Gathering

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Channels

    • Word of Mouth
    • Ad-sense
    • Social Media
    • Offline Advertising

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Cost Structure

    • Production
    • Licensing
    • Marketing

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Revenue Streams

    • Subscription Model
    • Future model- Market Place Invasion
    • Future Model - Premium Licensing

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Business Model

    • General Operational
    • Infrastructure
    • Research and Development

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    • Advertising

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Gym Owners

Suppliers

Fitness Trainee

Target

Market

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Mobile application

Product

Online

Offline

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Place

Differs according to subscription

Email marketing

one to one promotional meetings

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Personal Fitness Trainer

Fitness trainees

Suppliers

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Price

Promotion

People

Market Strategy

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NAME

Fitness Centre Manager / Personal Fitness Trainer

Fitness Trainee

Suppliers

GOALS

    • want to see all the current progress, attendance, payment history of my trainees
    • want to encourage fitness trainees to keep doing workout and keep the membership for a longer period
    • want to find best fitness centres, best trainers, food suppliers in the area
    • want to find recommended food recipes, diet plans, equipment based on workouts
    • want to find available times or less busy times of my fitness centre
    • want to market products within the targeted community

MOTIVATION

To be more organised

Decrease customer turnover

Workout continuously without missing

Want to improve marketing channels

FRUSTRATION

Can't find a reasonable platform without making a customised one

Can't find a gym use these facilities online

Need more research and monetary support

SOURCES OF INFO

Social media, newspapers, online news platforms, word of mouth.

Social media, news, word of mouth

Professional network, social media.

USER PERSONAS

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THANK YOU!