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Reel Delights in Real Time

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Table of Contents

Mission Statement

Market

02

Opportunities

Wireframes

02

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Mission Statement

Movie Munchies, seeks to provide foodies and film lovers a unique, elevated, all encompassing film experience that brings cuisine on the screen into viewers' reality by providing accessible culinary information such as recipes, ingredient lists and exact restaurant information.

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Market

Target Audience: Movie enthusiasts and food lovers; tech-savvy individuals.
Market Size: Large user base of streaming platforms; rising interest in home cooking.
Home Cooking Enthusiasts: Increased interest in cooking at home, exploring diverse cuisines.
Enhanced Home Entertainment: Rising adoption of high-definition TVs and superior audio systems for a cinematic experience.
Competitive Landscape: Limited direct competition in the niche of combining streaming content with real-life culinary experiences.

��Now, let's look at our market positioning. Our target audience is primarily movie enthusiasts and food lovers who are also tech-savvy. And this group is mainly in their teens to their 30s, which is dynamic itself but also actively engaged in social media.�

Looking at the market size, we see a large user base deeply involved with streaming platforms like Netflix and YouTube. Then there is also a rise in the popularity of home cooking, especially among younger generations, which aligns perfectly with our product’s goals�

Another critical factor is the enhanced home entertainment technology. High-definition TVs or superior audio systems or probably just a phone or a good old laptop. We ensure that our high-quality viewing experience is cross-platform, supporting various devices and setups, thus broadening our reach and appeal.�

In terms of competition, we actually stand in a unique position in the market. And we’ve found that while there are indirect competitors to our product, let’s say, a food ordering app or a streaming media service, we yet haven’t found a product that combines both.

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Opportunities

Feature Expansion: Broadening to identify clothing, accessories, and gadgets in addition to food.
E-Commerce Integration: Linking with online retailers for instant purchasing of identified items.
Technological Advancements: Utilizing augmented reality (AR) and artificial intelligence (AI) for a more immersive experience.
Customization and Preferences: Allowing users to set filters based on their interests, such as fashion or gadgets.
Exclusive Partnerships: Collaborating with brands for themed subscription boxes and special discounts.

Now, shifting focus to opportunities, we're looking at the potential for feature expansion. We aim to go beyond food, identifying clothing, accessories, and gadgets seen in movies. This enhancement will not only increase user engagement but also create opportunities for e-commerce integration, allowing viewers to buy these items directly through our app.�

The use of augmented reality (AR) and artificial intelligence (AI) is something we're still exploring. These technologies can greatly enhance the user experience and make the interaction with the app more intuitive.�

Customization is another key aspect. Our app will allow users to set filters based on their interests. (Whether they are fashion enthusiasts or tech gadget fans, they'll receive content that aligns with their passions.)�

Finally, exclusive partnerships offer tremendous opportunities. Collaborating with well-known chefs or brands, we can offer our users special discounts or alert them to unique culinary experiences nearby. (For example, if a fan of Chef Roy Choi is near one of his food trucks, our app could notify them, which will enhance their overall experience.)

��[read the lines here]

Elaborate and give examples where necessary → for ex/ in exclusive partnerships → we can talk about partnering with chefs who have popular TV shows (Roy Choi is a popular chef that owns food trucks → maybe when he is in your area, and the app sees that you have a history of watching a lot of his cooking show/content, it alerts you that you can go to his food truck and try his cuisine) ��

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Journey Map

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Wireframes

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Here is the login page → they can log in with their social media page or choose another email

Overall, we wanted to keep the tone of the app fun and whimsical. We chose bright, happy and eye catching colors. The logo we created combines movies and food —> you can see the pop corn and the MM (for movie munchies) as well as the fork, knife and spoon in the middle

The next wireframe shown here is our home screen. The home screen will be personalized to a user’s watch history and their preferences. At the top of the page it shows all of the highlights of that particular week (for instance, this was created for Thanksgiving week→ so the highlights are popular sitcom thanksgiving episodes)

In the middle we can see the top featured movie for the week and below there is a section that shows picks that are curated for you based on your content history and interests

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Wireframes

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Thank you for listening!

We hope you enjoyed the show!